1. W H A T H A V E Y O U L E A R N E D F R O M Y O U R
A U D I E N C E F E E D B A C K ?
Media evaluation

2. Questionnaires
 For our research we created an audience feedback
questionnaire on ‘surveymonkey’ to find out what
the audience thought and liked about Kate Nash as
well as a questionnaire which helped us decide
whether our music video was a successful project or
not.
 We decided that Kate Nash’s fans would best decide
whether the video was the same style as other of
Kate’s videos and that is why we sent it to a variety of
people who liked her music.

3. Questionnaire feedback
From the responses from this question we found out that
Kate Nash’s audience are mainly girls, as there was only one
male that did the survey. This gave us an idea of what our
video should be based around and it showed us that we have
to aim for it to appeal to a female audience. The use of bright
colours, feminine costumes and slight hint of make up
helped us do that. Seeing the responses of just this one
question helped us gather so many ideas of what our video
should look like, which showed how useful the whole
research is.
Most of Kate Nash’s fans are older teenagers in the age range
between 17-20. This feeds into the information that we found
out from the responses to the question before, however it gave
us a deeper insight to the age range of girls that we are aiming
to appeal to. The results that we got from this question did not
surprise us as we were already confident that this would be the
sort of age of her audience.

4. Questionnaire feedback
The majority of our audience preferred a narrative in music videos. This made us decide that we
need to have a plot and a story in our video, as well as characters and different locations. This is what
Kate Nash often does in her videos as she doesn’t tend to make videos of her singing or performing
in any way. This shows that the audience know the artist well and therefore, shows us that we have
picked the right people for our audience research.
The people who did our online survey said they were influenced by music and music videos in
terms of what they wear, which showed us that the costumes that our characters, both the guy
and the girl wear, have to follow the typical dress sense of Kate Nash and her videos. In most
music genres the audience is influence by the type of clothing that their favourite artists wear as
well as the way they behave, and this tends to be always the case when the audience have been
listening to the same artist since they were young.

5. Questionnaire feedback
This question helped us realise that Kate’s
fans prefer realistic, rather than exaggarated
videos such as ‘Pumpkin Soup’ for example.
We decided to do something similar to
‘Foundations’ where the narrative is simple,
but it is done in way that the audience clearly
likes.
This list of the most popular songs by Kate
Nash, helped us understand which one the
audience prefers most, and try and make a
video, which is both similar and different to
that one. The most popular one was the one at
the top which is ‘Foundations’, followed closely
by ‘Doo Wah Do’. This showed us that we could
use them as an example for our video. We
liked the slow motion that they have used in
‘Foundations’ and we decided to do something
similar in our video.

6. Questionnaire feedback
The most popular hobby out of these was socialising
and the least popular one was sport. This showed us
that the artist’s fans are very outgoing and probably
have lots of friends and like partying and being
outdoors, which is the reason we decided the bigger
part of our video to be filmed outdoors.
We expected a typical Kate Nash fan to be ‘bubbly’,
‘independent’ and ‘confident’ as this is how we would
best describe Kate Nash. The results that we got
weren’t very far from these characteristics as our
audience described themselves as ‘fun’; ‘happy’;
‘frienly’ and ‘bubbly’.

7. Questionnaire feedback
This question was helpful as it helped us see
what other artists Kate Nash fans like and so it
allowed us to look at their videos and have a
clear idea of what they look like. This was good
because we not only looked at videos by Kate
Nash but also other artists which gave us a wide
range of ideas for our music video.
This question was very important for us as it
made us decide whether to do a video on a cheery
or a sad song. Different fans had different
opinions which was understandable, however the
majority of the people who took the survey said
they preferred ‘happy’ songs which is the reason
why we decided to pick an appropriate song. We
were pleased with the results from this question
as Kate Nash has very few sad songs, which
would make our choice harder if we had to pick
one of them.

8. Audience feedback from video
 We did another questionnaire that was similar to the
one that we had done before filming the video, only
this time it was asking about people’s views and
opinions about the video. We were hoping that Kate
Nash’s fans recognized the fact that we were trying to
suit her style in the video, and this research helped
us find out if this was the case.

9. Audience feedback from video
By the results of these two questions we found out that the majority of the people who
watched the video enjoyed it (81%), however two of the people didn’t enjoy it. This shows
that the responses we have collected were honest, which was what we were aiming at.
All of the people who took the survey thought it matches Kate Nash’s style which is a good
thing because it shows that people recognised the details that we included in order to make
it look the same style as her videos, and also shows that our primary research was of good
quality.

10. Audience feedback from video
This question gave us more depth to what the audience particularly enjoyed about
the video, which gave us a good idea of what we did well in our video. The
responses that we gathered were short, however helpful and straight-forward. The
main things that people said were that it matches the artist’s style, and that they
liked the costumes and the locations we chose.

11. Audience feedback from video
This question was asking about the things that the audience did not like about the video
or the things they think we could have done better. This question helped us get some
constructive criticism and therefore now we know what things we can to improve on. We
got various answers for this question as some people said that they didn’t like the song
(not the video), and some thought the lighting was too different between shots and that
some of the shots were too long. The lighting difference between the shots was something
that we were concerned about as we weren’t sure whether people would take that as a
negative or a positive, however we decided to go through we did as it was something
different and exciting.

12. Audience feedback from video
The last three questions on
our survey were ‘yes’ and
‘no’ ones. This way we
could get an uncomplicated
answer from our audience
as they simply had to state
whether they agree with it
or not.
The majority of our audience agreed that the video works with
the lyrics of the song, the actors that we used were suitable
and the editing was in the style of other Kate Nash videos.
This showed us that our video had a positive influence on our
audience.

13. Feedback from interview
We filmed a video with a Kate Nash fan who told us
what she likes about her music. We think that her
opinion was very valuable for us as it influenced a lot
of the decisions that we made in the planning process.
We asked her three questions to which she gave
detailed answers. The first question that we asked her
was ‘why do you like this type of music?’ to which she
responded that it is ‘lively, upbeat and fun to listen to’.
She also said that there is a ‘message behind the songs’
and that she can relate to it.
Another question that we asked her was ‘what do you like doing, what are your hobbies and
why?’. This question showed us what kind of activities Kate Nash fans are into and what they
do in their spare time. This question was helpful as we could use her answers when deciding
where to film the video and coming up with a story line. She answered that she liked to go to
gigs and live performances, and also said that she could play the piano.