1. Personal Branding - Part 2: The Mechanics - How an Authentic
Personal Brand Produces Specific, Measurable, Trackable Benefits
Presented by MIBOSO® CEO & Founder, Rosemary Davies-Janes
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2. Part 2 Agenda
Thumbnail Overviews of an Authentic Personal Brand’s
Structure
Fuel
Applications
Operation
Measuring Benefits
Tracking Benefits
Demonstration
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3. Review
In case you missed it... Here’s what we covered in
Personal Branding - Part 1: The Benefits
How an Authentic Personal Brand Expands your Options
Listen to / watch the recording!
http://blog.ivyexec.com/2013/02/14/upcoming-complimentary-webinar-personal-branding-part-1-the-bene
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4. Structure
Your Authentic Personal Brand’s
● Foundation
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5. Structure
Your Authentic Personal Brand’s
● Framework
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6. Structure
Your Authentic Personal Brand’s
● Moving Parts
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7. Structure
Your Authentic Personal Brand’s
● Standard
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8. Structure
Your Authentic Personal Brand’s
● Optional Extras
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9. Fuel
Driving Your Authentic Personal Brand’s
● Information
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10. Fuel
Driving Your Authentic Personal Brand’s
● Insight
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11. Fuel
Driving Your Authentic Personal Brand’s
● Actions
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12. Applications
Of Your Authentic Personal Brand
● Standard
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13. Applications
Of Your Authentic Personal Brand
● Custom
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14. Operation
Leveraging Your Authentic Personal Brand
● Producing Targeted Benefits
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15. Real Data
Bringing Authentic Personal Brands to Life
Case Study #1
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16. Real Data
Bringing Authentic Personal Brands to Life
Case Study #2
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17. Proof of Performance
Benefits gained by hundreds of top-level Executives
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18. Documented Benefits
Our Clients Talk About
the Benefits their Brands Deliver
http://www.miboso.com/ravereviews.html
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19. Let’s Compare
Tangible vs. Intangible
Benefits Benefits
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20. Quantification
Subjective vs. Measurable
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21. Measuring Benefits
Time Gained
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22. Measuring Benefits
Money Saved
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23. Measuring Benefits
Money Gained
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24. Tracking Benefits
Time vs. Money
Gained vs. Saved
Actual vs. Forecast
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25. The Full Story
How does a personal brand help you achieve
personal fulfillment and financial rewards?
www.examiner.com/article/when-is-a-person-a-brand-part-4
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26. Q&A
Ask Your Questions!
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27. Define Your Brand of Success
Our Offer
http://www.miboso.com/ivyexec/
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28. Key Points Summary
Personal Branding - Part 2: The Mechanics
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29. Thank You!
Your Gift
Access Your Gift at: http://www.miboso.com/ivyexec/
7 Mistakes People Make When Starting to
Craft their Authentic Personal Brands (Podcast)
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30. Contact Rosemary
http://AuthenticPersonalBranding.com
rosemary@miboso.com
1-877-430-8754
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