In today's Masters of Marketing, I went over local listings, online reviews and how you can build up your online reviews to help your agency appear in local listings.

1. How To Rank in Google Local
and ideas for gathering Google
Reviews
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2. Local SEO
- The difference in local and organic SEO
- Why local listings and SEO are important
- Ideas to help your agency rank locally
- How to get reviews
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3. What exactly is a local listing?
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4. The difference in local and organic SEO
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5. Local Listings are growing more and
more important each day
study by Milo.com - 2012
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6. What impacts a local listing
- Relevance
-Distance
-Prominence
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7. Prominence
In order to find out everything they can about your agency,
Google looks at many different factors:
● SEO on your website
● Other local listings across the internet
● Reviews
“We want to show everything we know about a business”- Joel Headley, Google
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8. Optimizing your website for local
● NAP
○ Name
○ Address
○ Phone Number (local number)
● Content
○ Does the content on your site give answers to what searchers are looking for? Are
your keywords present in your content?
● HTML tags
○ H1 and h2 tags - Location and keyword - “Atlanta Car, Home and Business Insurance”
could be your h1 tag if the focus of your agency is to sell these lines of insurance to
the city of Atlanta. Your h2 tag could be other main cities in your state or other lines
of business.
● Meta Descriptions
○ It is important to have the city you want to be locally listed in, as well as your
keywords in your title and description tags of your website.
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9. Links
Creating listings for your agency across the internet will show Google that your agency is a
legitimate, established agency. Quality links are most important, followed by quantity.
www.moz.com/learn/local/listings
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10. Other Local Link Ideas
● Chamber of Commerce
● Cities, counties, business license bureaus
● Carrier websites
● Partner websites
● Schools
● Trade associations
● Local media
● Charities
● Hosting events
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11. Sign into Google and click on the +(yourname) in the top right
Step 1
Step 2 Step 3
Create a Google+ Local Page
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12. Step 4
Create a Google+ Local Page
Step 5
Make Sure
You Claim It!!
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13. Reviews
Now that you have created all these listings, it is important
to start gathering reviews.
● Slow and consistent, rather than 50 all at once
● Set a goal to get 10 reviews on Google+
● Set a goal to get 10 reviews, combined, on other listings
○ Yelp
○ Yellowpages
○ Angie’s List
○ Facebook
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14. http://www.whitespark.ca/review-handout-generator/
How To Ask For Reviews
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15. Reviews
ASK your trusted customers!
● Regular feedback - “Would you let us know what you think of your experience with us?”
● Email campaigns to trusted customers
● Yelp sticker in window
● Business cards on agent’s desk, flyers, etc. with directions
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16. Take-Aways
● Website - Does it answer the questions that people are searching for?
● Relationships & links - Are there other places across the internet that show a
relationship with your agency?
● Listings - Is your NAP (name, address, phone) on all of your listings? Do you have as
many listings as possible, in quality places?
● Reviews - ALWAYS ASK FOR REVIEWS!
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17. Thanks for attending our Google
Analytics webinar.
Have questions about local listings or SEO? Call ITC at 1-
800-383-3482.
Webinar and reviews infographic can be accessed on the
ITC Marketing Blog: http://www.getitc.
com/blog/marketing/.
Next Masters of Marketing Webinar is on Thursday, April
24, on branding landing pages. Be sure to tune in!
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