2. The Benefits of Video
Videos are aren't just entertainment, they're also useful tools for marketing
your agency. You can use them for:
• Promotional Purposes
• Branding
• Customer Engagement
• Information
• SEO
Today, we'll discuss how videos can be used as a tool for those purposes.
3. Why Videos are Helpful
They give your customers a look at who you are as an agency.
They allow customers to put a face and voice with a name,
which is great for building rapport with current customers as well as prospects.
Videos also make for longer page visits to your websites.
One of the factors of the search engines' algorithms for pagerank is how long a visitor
stays on your website.
An engaging video is a great way to encourage people to stay on your site and not
immediately exit, which helps you achieve a lower bounce rate.
4. Why Videos are Helpful
They keep people interested in your agency.
Like social media and blogging, videos can be used as a way to interact
with and present information to your customers. Similar to blogging, if you
post videos to your site often enough you'll keep visitors coming back
regularly and hold on to their interest.
This is where the term "vlogging" comes from.
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5. What is a Vlog?
A vlog is a video blog. You should be familiar with what a traditional blog is -
creating original content in the form of writing or pulling interesting articles
from another site on the internet and citing the source. Use that same frame of
mind when vlogging.
Create original videos about agency activities or post
other engaging insurance-related videos.
6. What to Vlog About
Here are some vlogging ideas:
• What's new in your agency or announcements.
• Share new laws or regulations affecting insurance.
• Explain how to do common tasks, like change a policy online.
• Discuss the benefits of having a certain policy.
When creating a video, keep in mind not to do it for the purpose of it going viral. Do it
to inform and engage your current and potential customers.
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7. Optimizing Videos
Aside from using videos for engagement and information, they're also
used for SEO. To optimize a video, be sure to do the following:
Include keywords in the title
Add a description
Include a link in the description
Embed onto your site
•
8. Sharing Your Video
Once you've created a video and posted it on your site, it's time to share it. Just
like sharing a blog entry, you can post your video to other social media websites. Be
sure to embed your video on your site when posting it to your site blog.
9. Where to Share
Here are some sites you can use to share your video:
• YouTube
• Vimeo
• Facebook
• Google+
10. What to do after Sharing
Once you've shared your video, make sure you check back
to the sites you posted it on to monitor the comments. This allows
you to be a part of the conversation with your audience.
provide insight for what
Monitoring comments can also
you can vlog about next or how to improve your
videos moving forward.
•
11. In Conclusion
Videos are a useful tool for increasing brand awareness, improving
page rank and engaging your customers. Just remember to optimize
them properly and of course, share.
Get more SEO tips at our blog: GetITC.com/blog/marketing/
Thank You
Haley Tranum htranum@getitc.com www.GetITC.com
Shan Willis swillis@getitc.com www.GetITC.com
