We did a small social media data collection for Stanford University. We measured mentions of Stanford athletes across social media and Twitter to see what the impact of impressions were to them. Learn more about how social listening and social media analytics can help your business make better decisions and improve operational efficiencies: http://iwesocial.com/

1. iWeSocial Insights (Sample)
STANFORD UNIVERSITY AND RIO OLYMPICS

2. Sample Data Collection: 7/15/16 – 9/15/16
Search for keywords:
• Stanford (with) Rio, Rio
Olympics, Rio 2016, #Rio,
#Olympics
• Sample data collection of 10%
resulted in 15,628 mentions
and 11,529 posts found

3. Sample Data Collection: 7/15/16 – 9/15/16
Search for keywords:
• News outlets were the top Source Types (Twitter was scaled back to 10%)
• Mercury News was the Top Domains by Mentions followed by Twitter
• 3 local (online) publications were also popular: Times Harold, Monterey Harold and Palo Alto
• Sfgate.com was the Top Author with 157 mentions (853,809 followers)

4. Popular Links

5. Popular Media – By Retweets, Reblogs and Shares
Facebook: 13 Shares / 45 Likes
Facebook: 3 Shares / 146 Likes
Twitter: 1 retweet
Facebook: 0 Shares / 326 Likes
Facebook:

6. Popular Posts: By Total Engagements

7. Popular Posts: By Retweets, Reblogs, and Shares

8. Geo – Top States by Percentage of Mentions
• No surprise –
California with 64%
had the most share
of posts followed by
New York with 8%.
• Somewhat surprising
was Georgia with 4%
of posts.

9. Top Conversation Story Scope
• The 23 year old Lucy Davis
was a popular
conversation as was
Simone Manuel
• Stanford Team and
Stanford University were
also popular
conversations

10. iWeSocial Solution

11. Brand ManagersPublic Relations Marketing Managers
iWeSocial IQ
Social Media Listening Platform
iWeSocial
Research Analyst
Public Web:
iWeSocial Insights
(monthly readout)
Your Organization
Focus:
Customer, Products, Operations, Sentiment
Social Listening Business Model
Technology + Human Analysis = Actionable Insight

12. iWeSocial IQ – Social Listening Dashboard
 This allows you to monitor for brand reputation, consumer
sentiment, and marketing effectiveness in real-time, all of the
time.
 Access mentions of your brand (organization) from across the
entire public web
 Social media, blogs, main stream media / traditional media, and
online communities
 Ad-hoc research in real-time, all of the time
o Up to 100,000 mentions a month.
• Signals automatically alerts you via email to potential crises or
emerging trends, as soon as they begin. Detects significant or sudden
changes in your data, such as trending stories and authors, or shifts in
sentiment.
• Custom Alerts are email alerts triggered by specific changes in your
data, defined by you. For example you can be alerted every time
there’s a new Mention or a sudden increase in volume, or only
when there are occurrences of specific keywords or Mentions by
specific authors.
iWeSocial IQ Access Signals and Alerts

13. Social Insights – monthly brand reporting:
Focuses on deriving context and meaning from your social data with a
focus on brand, campaign, consumer sentiment, and engagement.
 Deriving context and meaning from your social data
 Deep analysis on - Brand, campaign, sentiment,
engagement, competition
 Data is correlated and presented in a monthly report
 Access to iWeSocial IQ (up to 5 users)
o Up to 100,000 mentions a month.
Listening Technology and Market Research

14. iWeSocial Audience (New Social Insights Capability)
Twitter’s entire audience demographic:
Insights from millions of social consumers.
• Understand what they want, love, need,
and buy based on actual behaviors and
conversations.
• Develop the most complete understanding
of customers and prospects to create
targeted, relevant campaigns.

15. iWeSocial Facebook Topic Data (New Social Insights Capability)
Facebook Topic Data
Opening the doors to Facebook’s 1.59 billion
members:
• Engagement data (Likes/Comments/Shares)
to clue brands into which content is getting
the most Facebook “traction”
• Author demographics including gender, age-
range and location (country and state of 139
countries and territories, in 11 languages)
• Positive or negative sentiment associated
with posts – something we’ve always
believed is crucial to staying on top as a
brand

16. Thank You!

17. Why iWeSocial?
What makes us unique…
• Technology + Human Analysis: More than providing a
license, we work to help answer your most pressing
questions.
• We know it’s about Business Return: Our proven
methodologies and skilled Analysts create a clear path
to marketing ROI.
• Expertise across industries: We are serving clients
across multiple industries and verticals and have
developed specific use-cases.