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CEO Water Mandate and Collective Action
Jason Morrison
International Waters Conference 7
Bridgetown, Barbados
October 30, 2013
CEO Water Mandate Overview
Launched in 2007 in a partnership between companies
and the UN Global Compact, the CEO Water Mandate is a
business initiative dedicated to advancing corporate water
stewardship.
Function
1. The Mandate constitutes a call-to-action and forum for
companies to improve their water stewardship
practices
2. It also provides a strategic
framework, research, guidance, and tools designed to
help guide this process
Commitment Areas
Direct Operations:
water-use assessments; targets for conservation and waste-water, etc.

Supply Chain and Watershed Management:
supplier sustainability strategies; assess and respond to watershed risk, etc.
Collective Action:
civil society, governments, UN, other water initiatives, etc.

Public Policy:
inputs to public-policy making; advocacy on water sustainability, etc.
Community Engagement:
support local groups; water education; infrastructure, etc.

Transparency:
report on implementation and progress
Sectors Represented
Apparel

Agri-Business

Beverage

Chemicals

Construction

Consumer Products

Cosmetics

Energy

Engineering

Finance

Food

Footwear

Forest Products

Pharma

Publishing

Mining-Metals

Water Services

Water Technologies
Societal Risks by Severity and Likelihood

Source: World
Economic Forum 2012
Water Risk and the External Engagement Imperative
Company
- Water use efficiency
- Wastewater treatment
- Compliance
- Impacts on communities and ecosystems

Basin / Watershed
- Water stress
- Water pollution
- Inadequate infrastructure
- Lack of government capacity
- Climate change
- Lack of community access to
safe drinking water

Often, the greatest risks come from conditions
over which the company has the least influence
Business Case: Internal versus External Action
Shared Water Challenges and Collective Action

Shared risk creates a
strong driver for collective
action among companies
and others to advance
sustainable water
management
Collective Action Preparation and Implementation
ELEMENT 1:
Scoping Water
Challenges and Action
Areas

ELEMENT 2:
Identifying and
Characterizing
Prospective Participants

ELEMENT 3:
Selecting a Collective Action Level of Engagement

ELEMENT 4:
Designing Collective Action Engagement

ELEMENT 5:
Structuring and Managing Collective Action
Characterizing Water-Related Challenges, Causes, and Risks
Drivers of
Water Resource
State

Climate
Variability

Social Norms
and
Expectations

Water-Related
Challenges

Changes to
quality,
quantity, or
availability;
alterations to
goals or
objectives

Water
Governance and
Regulation

Water Planning,
Management,
and Pricing

Company
Interests

Water OverAllocation

Infrastructure
Management
and Funding

Economic
Development

Demographic
Shifts

Water
Management
System

Insufficient
response to
water
management
pressures
and
requirements

Water
Supply/Sanitation
Unreliable/
Unavailable
Water Quality
Deterioration

Flood Damage

Ecosystem
Degradation

Physical Risk
Direct
operational
impacts or
concerned
community
actors or
customers

Regulatory Risk

Reputational
Risk

Stewardship
Opportunity
Collective Action Areas and the Water Action Hub
• Efficient Water Use
• Effluent Management,
Wastewater Reclamation,
Reuse
• Community-Level Access to
Safe Water, Sanitation, and
Hygiene
• Storm Water Management
and Flood Control
• Infrastructure Finance,
Development, Operation, or
Maintenance
• Sustainable Agriculture

• Climate Change Adaptation and
Resilience
• Ecosystem, Source Water
Protection, Restoration
• Monitoring and Knowledge
Sharing
• Engaging in Participatory
Platforms
• Public Awareness and Education
• Improved Water
Governance, Policy
Development, and
Implementation
Connecting Actions to Underlying Causes
Water
OverAllocation

Water
Supply
Unreliable

Efficient Water Use

Inadequate
Infrastructure
System

Water
Quality
Deterioration

Flood
Damage

Ecosystem
Degradation

Effluent
Management/
Wastewater
Reclamation/Reuse

Community Level Access to Safe
Water, Sanitation, and Hygiene
(WASH)

Storm Water Management and
Flood Control

Infrastructure Finance, Development, Operation, or Maintenance
Sustainable Agriculture

Ineffective
Water
Management

Climate Change Adaptation and Resilience
Ecosystem/Source Water Protection/Restoration

Monitoring and Knowledge Sharing

Engaging in Participatory Platforms

Poor
Catchment
Governance

Public Awareness and Education

Improved Water Governance and Policy Development
Sasol-Emfuleni Partnership Model
Emfuleni & GIZ/Sasol
partnership agreement (MoU)
Emfuleni Municipality

Savings from
reduced
losses

Community

Sasol
(Private sector )

Funding from
ring- fenced
savings

Seed funding
Reduced risk
Influencing public policy

Emfuleni
water
conservation
project

Job creation and
improved service delivery

GIZ/Sasol
Development
partnership
Seed funding,
governance,
auditing role

ORASECOM

GIZ
Development funding
Agriculture represents 70% of global water withdrawal; we are
engaged in water conservation measures across our business

China Company Farms
Traditional
Flood Irrigation
Pivot Irrigation

30-50%
Drip Irrigation

Up to
70%

India Community Farms
Traditional

In 2009, PepsiCo applied
DSR & saved Over 5.5
Billion liters water

30% Water
70% GHG
Direct Seeding ( DSR)

The potential “prize” is a water savings
of nearly 0.25 billion liters/year
14
…and we are expanding beyond direct
operations to watershed interventions
Positive Water Balance
employs a simple “credit/debit”
model to water use and
replenishment. The
performance of the India
business was assured
externally by Deloitte in 2009
and 2010.

Looking ahead, protection
and restoration of
watersheds where we do
business is the umbrella
under which much of our
long-term, water-related risk
will be mitigated in our direct
operations, supply
chain, and community.
15

15
Jason Morrison
Technical Director, CEO Water Mandate
jmorrison@pacinst.org

Learn more about the CEO Water Mandate and sign up for our mailing list at:

www.ceowatermandate.org

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CEO Water Mandate and Collective Action

  • 1. CEO Water Mandate and Collective Action Jason Morrison International Waters Conference 7 Bridgetown, Barbados October 30, 2013
  • 2. CEO Water Mandate Overview Launched in 2007 in a partnership between companies and the UN Global Compact, the CEO Water Mandate is a business initiative dedicated to advancing corporate water stewardship. Function 1. The Mandate constitutes a call-to-action and forum for companies to improve their water stewardship practices 2. It also provides a strategic framework, research, guidance, and tools designed to help guide this process
  • 3. Commitment Areas Direct Operations: water-use assessments; targets for conservation and waste-water, etc. Supply Chain and Watershed Management: supplier sustainability strategies; assess and respond to watershed risk, etc. Collective Action: civil society, governments, UN, other water initiatives, etc. Public Policy: inputs to public-policy making; advocacy on water sustainability, etc. Community Engagement: support local groups; water education; infrastructure, etc. Transparency: report on implementation and progress
  • 5. Societal Risks by Severity and Likelihood Source: World Economic Forum 2012
  • 6. Water Risk and the External Engagement Imperative Company - Water use efficiency - Wastewater treatment - Compliance - Impacts on communities and ecosystems Basin / Watershed - Water stress - Water pollution - Inadequate infrastructure - Lack of government capacity - Climate change - Lack of community access to safe drinking water Often, the greatest risks come from conditions over which the company has the least influence
  • 7. Business Case: Internal versus External Action
  • 8. Shared Water Challenges and Collective Action Shared risk creates a strong driver for collective action among companies and others to advance sustainable water management
  • 9. Collective Action Preparation and Implementation ELEMENT 1: Scoping Water Challenges and Action Areas ELEMENT 2: Identifying and Characterizing Prospective Participants ELEMENT 3: Selecting a Collective Action Level of Engagement ELEMENT 4: Designing Collective Action Engagement ELEMENT 5: Structuring and Managing Collective Action
  • 10. Characterizing Water-Related Challenges, Causes, and Risks Drivers of Water Resource State Climate Variability Social Norms and Expectations Water-Related Challenges Changes to quality, quantity, or availability; alterations to goals or objectives Water Governance and Regulation Water Planning, Management, and Pricing Company Interests Water OverAllocation Infrastructure Management and Funding Economic Development Demographic Shifts Water Management System Insufficient response to water management pressures and requirements Water Supply/Sanitation Unreliable/ Unavailable Water Quality Deterioration Flood Damage Ecosystem Degradation Physical Risk Direct operational impacts or concerned community actors or customers Regulatory Risk Reputational Risk Stewardship Opportunity
  • 11. Collective Action Areas and the Water Action Hub • Efficient Water Use • Effluent Management, Wastewater Reclamation, Reuse • Community-Level Access to Safe Water, Sanitation, and Hygiene • Storm Water Management and Flood Control • Infrastructure Finance, Development, Operation, or Maintenance • Sustainable Agriculture • Climate Change Adaptation and Resilience • Ecosystem, Source Water Protection, Restoration • Monitoring and Knowledge Sharing • Engaging in Participatory Platforms • Public Awareness and Education • Improved Water Governance, Policy Development, and Implementation
  • 12. Connecting Actions to Underlying Causes Water OverAllocation Water Supply Unreliable Efficient Water Use Inadequate Infrastructure System Water Quality Deterioration Flood Damage Ecosystem Degradation Effluent Management/ Wastewater Reclamation/Reuse Community Level Access to Safe Water, Sanitation, and Hygiene (WASH) Storm Water Management and Flood Control Infrastructure Finance, Development, Operation, or Maintenance Sustainable Agriculture Ineffective Water Management Climate Change Adaptation and Resilience Ecosystem/Source Water Protection/Restoration Monitoring and Knowledge Sharing Engaging in Participatory Platforms Poor Catchment Governance Public Awareness and Education Improved Water Governance and Policy Development
  • 13. Sasol-Emfuleni Partnership Model Emfuleni & GIZ/Sasol partnership agreement (MoU) Emfuleni Municipality Savings from reduced losses Community Sasol (Private sector ) Funding from ring- fenced savings Seed funding Reduced risk Influencing public policy Emfuleni water conservation project Job creation and improved service delivery GIZ/Sasol Development partnership Seed funding, governance, auditing role ORASECOM GIZ Development funding
  • 14. Agriculture represents 70% of global water withdrawal; we are engaged in water conservation measures across our business China Company Farms Traditional Flood Irrigation Pivot Irrigation 30-50% Drip Irrigation Up to 70% India Community Farms Traditional In 2009, PepsiCo applied DSR & saved Over 5.5 Billion liters water 30% Water 70% GHG Direct Seeding ( DSR) The potential “prize” is a water savings of nearly 0.25 billion liters/year 14
  • 15. …and we are expanding beyond direct operations to watershed interventions Positive Water Balance employs a simple “credit/debit” model to water use and replenishment. The performance of the India business was assured externally by Deloitte in 2009 and 2010. Looking ahead, protection and restoration of watersheds where we do business is the umbrella under which much of our long-term, water-related risk will be mitigated in our direct operations, supply chain, and community. 15 15
  • 16. Jason Morrison Technical Director, CEO Water Mandate jmorrison@pacinst.org Learn more about the CEO Water Mandate and sign up for our mailing list at: www.ceowatermandate.org