SlideShare a Scribd company logo

Marketing Man takes off his Tie: Customers, Communities and Communication

•Download as PPT, PDF•
•
IWMW
IWMW

Talk on "Marketing Man takes off his Tie: Customers, Communities and Communication" by Peter Reader at IWMW 2007. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/reader/

BusinessTechnology
1 of 11
Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers, Communities and Communication ,[object Object],[object Object],[object Object]
Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication

Recommended

Conquest Dream
Conquest DreamConquest Dream
Conquest Dreammohanarpit
 
Recuerdos...
Recuerdos...Recuerdos...
Recuerdos...kervarec
 
kassel
kasselkassel
kasselchrisandbrea
 
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYERtexasgovernmentlawyer
 
IWMW 1998: Web front-ends to databases
IWMW 1998: Web front-ends to databasesIWMW 1998: Web front-ends to databases
IWMW 1998: Web front-ends to databasesIWMW
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW
 
IWMW 1997: Conclusions
IWMW 1997: ConclusionsIWMW 1997: Conclusions
IWMW 1997: ConclusionsIWMW
 
IWMW 1999: SMIL and the world smiles with you
IWMW 1999: SMIL and the world smiles with youIWMW 1999: SMIL and the world smiles with you
IWMW 1999: SMIL and the world smiles with youIWMW
 

Recommended

Conquest Dream
Conquest DreamConquest Dream
Conquest Dreammohanarpit
 
Recuerdos...
Recuerdos...Recuerdos...
Recuerdos...kervarec
 
kassel
kasselkassel
kasselchrisandbrea
 
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYER
7 ETHICS SURVIVAL SKILLS FOR THE GOVERNMENT LAWYERtexasgovernmentlawyer
 
IWMW 1998: Web front-ends to databases
IWMW 1998: Web front-ends to databasesIWMW 1998: Web front-ends to databases
IWMW 1998: Web front-ends to databasesIWMW
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW
 
IWMW 1997: Conclusions
IWMW 1997: ConclusionsIWMW 1997: Conclusions
IWMW 1997: ConclusionsIWMW
 
IWMW 1999: SMIL and the world smiles with you
IWMW 1999: SMIL and the world smiles with youIWMW 1999: SMIL and the world smiles with you
IWMW 1999: SMIL and the world smiles with youIWMW
 
Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users IWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)IWMW
 
IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)IWMW
 
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP IWMW
 
IWMW 2000: E-Learning Developments
IWMW 2000: E-Learning DevelopmentsIWMW 2000: E-Learning Developments
IWMW 2000: E-Learning DevelopmentsIWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)IWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - reportIWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - reportIWMW
 
IWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHUIWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHUIWMW
 
IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)IWMW
 
IWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the WebIWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the WebIWMW
 
The Promise of Information Architecture
The Promise of Information ArchitectureThe Promise of Information Architecture
The Promise of Information ArchitectureIWMW
 
An Introduction to WAI-ARIA
An Introduction to WAI-ARIAAn Introduction to WAI-ARIA
An Introduction to WAI-ARIAIWMW
 
IWMW 1999: Browser management
IWMW 1999: Browser managementIWMW 1999: Browser management
IWMW 1999: Browser managementIWMW
 
What Do You Really Want?
What Do You Really Want?What Do You Really Want?
What Do You Really Want?IWMW
 
IWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - reportIWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - reportIWMW
 
Trends in Web Attacks
Trends in Web AttacksTrends in Web Attacks
Trends in Web AttacksIWMW
 
Tapping into current trends in PublicRelations
Tapping into current trends in PublicRelationsTapping into current trends in PublicRelations
Tapping into current trends in PublicRelationsBolaji Okusaga
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social MediaJay Deragon
 
Preparing to write for a PR campaign
Preparing to write for a PR campaignPreparing to write for a PR campaign
Preparing to write for a PR campaignBrett Atwood
 
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...MollyMcCarthy
 
Career in mass communications
Career in mass communicationsCareer in mass communications
Career in mass communicationsAmit Pandey
 
Importance of media
Importance of mediaImportance of media
Importance of mediaCrown-Prince-Ravuth
 

More Related Content

Viewers also liked

Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users IWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)IWMW
 
IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)IWMW
 
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP IWMW
 
IWMW 2000: E-Learning Developments
IWMW 2000: E-Learning DevelopmentsIWMW 2000: E-Learning Developments
IWMW 2000: E-Learning DevelopmentsIWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)IWMW
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - reportIWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - reportIWMW
 
IWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHUIWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHUIWMW
 
IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)IWMW
 
IWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the WebIWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the WebIWMW
 
The Promise of Information Architecture
The Promise of Information ArchitectureThe Promise of Information Architecture
The Promise of Information ArchitectureIWMW
 
An Introduction to WAI-ARIA
An Introduction to WAI-ARIAAn Introduction to WAI-ARIA
An Introduction to WAI-ARIAIWMW
 
IWMW 1999: Browser management
IWMW 1999: Browser managementIWMW 1999: Browser management
IWMW 1999: Browser managementIWMW
 
What Do You Really Want?
What Do You Really Want?What Do You Really Want?
What Do You Really Want?IWMW
 
IWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - reportIWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - reportIWMW
 
Trends in Web Attacks
Trends in Web AttacksTrends in Web Attacks
Trends in Web AttacksIWMW
 

Viewers also liked (16)

Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users Design a content strategy to optimise engagement with international users
Design a content strategy to optimise engagement with international users
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (5)
 
IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)IWMW 2001: Automated News Feeds (2)
IWMW 2001: Automated News Feeds (2)
 
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
IWMW 1998: Publish and be Damned? Academic Freedom, Responsibility and AUP
 
IWMW 2000: E-Learning Developments
IWMW 2000: E-Learning DevelopmentsIWMW 2000: E-Learning Developments
IWMW 2000: E-Learning Developments
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site (2)
 
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - reportIWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
IWMW 2001: Practical Web Strategies: Conflict, Ethics and Your Web Site - report
 
IWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHUIWMW 2001: E-Learning at SHU
IWMW 2001: E-Learning at SHU
 
IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)IWMW 2001: Automated News Feeds (3)
IWMW 2001: Automated News Feeds (3)
 
IWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the WebIWMW 2000: Town and Gown Finding Common Ground on the Web
IWMW 2000: Town and Gown Finding Common Ground on the Web
 
The Promise of Information Architecture
The Promise of Information ArchitectureThe Promise of Information Architecture
The Promise of Information Architecture
 
An Introduction to WAI-ARIA
An Introduction to WAI-ARIAAn Introduction to WAI-ARIA
An Introduction to WAI-ARIA
 
IWMW 1999: Browser management
IWMW 1999: Browser managementIWMW 1999: Browser management
IWMW 1999: Browser management
 
What Do You Really Want?
What Do You Really Want?What Do You Really Want?
What Do You Really Want?
 
IWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - reportIWMW 2001: Web Site Redevelopment - report
IWMW 2001: Web Site Redevelopment - report
 
Trends in Web Attacks
Trends in Web AttacksTrends in Web Attacks
Trends in Web Attacks
 

Similar to Marketing Man takes off his Tie: Customers, Communities and Communication

Tapping into current trends in PublicRelations
Tapping into current trends in PublicRelationsTapping into current trends in PublicRelations
Tapping into current trends in PublicRelationsBolaji Okusaga
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social MediaJay Deragon
 
Preparing to write for a PR campaign
Preparing to write for a PR campaignPreparing to write for a PR campaign
Preparing to write for a PR campaignBrett Atwood
 
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...MollyMcCarthy
 
Career in mass communications
Career in mass communicationsCareer in mass communications
Career in mass communicationsAmit Pandey
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
 
Preparing for Writing in PR and Advertising
Preparing for Writing in PR and AdvertisingPreparing for Writing in PR and Advertising
Preparing for Writing in PR and AdvertisingBrett Atwood
 
Fundamentals ofstrategiccommunications
Fundamentals ofstrategiccommunicationsFundamentals ofstrategiccommunications
Fundamentals ofstrategiccommunicationsMoises Cielak
 
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UASocial Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UAEdward Erasmus
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher EducationStone Ward
 
Capital C Fourth Event Summary
Capital C Fourth Event SummaryCapital C Fourth Event Summary
Capital C Fourth Event SummarySwarm
 
Innovate Possible Campaign Summary Deck
Innovate Possible Campaign Summary DeckInnovate Possible Campaign Summary Deck
Innovate Possible Campaign Summary DeckChris Asher
 
090624 - Public sector training
090624 - Public sector training090624 - Public sector training
090624 - Public sector trainingGed Carroll
 

Similar to Marketing Man takes off his Tie: Customers, Communities and Communication (20)

Tapping into current trends in PublicRelations
Tapping into current trends in PublicRelationsTapping into current trends in PublicRelations
Tapping into current trends in PublicRelations
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social Media
 
Preparing to write for a PR campaign
Preparing to write for a PR campaignPreparing to write for a PR campaign
Preparing to write for a PR campaign
 
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
 
Career in mass communications
Career in mass communicationsCareer in mass communications
Career in mass communications
 
Importance of media
Importance of mediaImportance of media
Importance of media
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
 
Media Education: Make it Happen!
Media Education: Make it Happen!Media Education: Make it Happen!
Media Education: Make it Happen!
 
Preparing for Writing in PR and Advertising
Preparing for Writing in PR and AdvertisingPreparing for Writing in PR and Advertising
Preparing for Writing in PR and Advertising
 
Breaking down the silos - the future face of communications industry
Breaking down the silos - the future face of communications industryBreaking down the silos - the future face of communications industry
Breaking down the silos - the future face of communications industry
 
Choosing the best channels to serve your purpose and engage your audience.
Choosing the best channels to serve your purpose and engage your audience.Choosing the best channels to serve your purpose and engage your audience.
Choosing the best channels to serve your purpose and engage your audience.
 
Content Management: Choosing the best channels for your purpose and audience
Content Management: Choosing the best channels for your purpose and audienceContent Management: Choosing the best channels for your purpose and audience
Content Management: Choosing the best channels for your purpose and audience
 
Fundamentals ofstrategiccommunications
Fundamentals ofstrategiccommunicationsFundamentals ofstrategiccommunications
Fundamentals ofstrategiccommunications
 
COMM 3580 Jan 20
COMM 3580 Jan 20COMM 3580 Jan 20
COMM 3580 Jan 20
 
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UASocial Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher Education
 
Capital C Fourth Event Summary
Capital C Fourth Event SummaryCapital C Fourth Event Summary
Capital C Fourth Event Summary
 
Thursday 11.20: Real Public Relations
Thursday 11.20: Real Public RelationsThursday 11.20: Real Public Relations
Thursday 11.20: Real Public Relations
 
Innovate Possible Campaign Summary Deck
Innovate Possible Campaign Summary DeckInnovate Possible Campaign Summary Deck
Innovate Possible Campaign Summary Deck
 
090624 - Public sector training
090624 - Public sector training090624 - Public sector training
090624 - Public sector training
 

More from IWMW

Look who's talking now
Look who's talking nowLook who's talking now
Look who's talking nowIWMW
 
Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)IWMW
 
Web Tools report
Web Tools reportWeb Tools report
Web Tools reportIWMW
 
Personal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicPersonal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicIWMW
 
Whose site is it anyway?
Whose site is it anyway?Whose site is it anyway?
Whose site is it anyway?IWMW
 
Open Source - the case against
Open Source - the case againstOpen Source - the case against
Open Source - the case againstIWMW
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW
 
What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?IWMW
 
Library 2.0
Library 2.0Library 2.0
Library 2.0IWMW
 
Social participation in student recruitment
Social participation in student recruitmentSocial participation in student recruitment
Social participation in student recruitmentIWMW
 
Supporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoSupporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoIWMW
 
IWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW
 
How to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesHow to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesIWMW
 
Static Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionStatic Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionIWMW
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the FutureIWMW
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the FutureIWMW
 
Developing Communities of Practice
Developing Communities of PracticeDeveloping Communities of Practice
Developing Communities of PracticeIWMW
 
How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... IWMW
 
Grassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionGrassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionIWMW
 
Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...IWMW
 

More from IWMW (20)

Look who's talking now
Look who's talking nowLook who's talking now
Look who's talking now
 
Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)
 
Web Tools report
Web Tools reportWeb Tools report
Web Tools report
 
Personal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicPersonal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The Panic
 
Whose site is it anyway?
Whose site is it anyway?Whose site is it anyway?
Whose site is it anyway?
 
Open Source - the case against
Open Source - the case againstOpen Source - the case against
Open Source - the case against
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS view
 
What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?
 
Library 2.0
Library 2.0Library 2.0
Library 2.0
 
Social participation in student recruitment
Social participation in student recruitmentSocial participation in student recruitment
Social participation in student recruitment
 
Supporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoSupporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: Manifesto
 
IWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlights
 
How to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesHow to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web Services
 
Static Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionStatic Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource Condition
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the Future
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the Future
 
Developing Communities of Practice
Developing Communities of PracticeDeveloping Communities of Practice
Developing Communities of Practice
 
How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down...
 
Grassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionGrassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX Revolution
 
Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...
 

Recently uploaded

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 

Recently uploaded (20)

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 

Marketing Man takes off his Tie: Customers, Communities and Communication

  • 1. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication