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Business planning Iyad S. Attari 2009
Introduction Planning is the first function of any successful management. It is the tool that all other managerial functions depends on. It is a continuous process that aims to specify the goals, objectives, strategies, mission, and vision of any organization.
Introduction Depending on the type of objectives and time frame . planning is divided into three main types; strategic, tactical, and operational.
Planning Concept and Principles
Planning Principles  Good planning requires a methodical process that clearly defines the steps that lead to optimal solutions.
Planning Principles  This process should reflect the following principles: Comprehensive : all significant options and impacts are considered.  Efficient : the process should not waste time or money. Inclusive : people affected by the plan have opportunities to be involved.
Planning Principles  Informative : results are understood by stakeholders (people affected by a decision). Integrated : individual, short-term decisions should support strategic, long-term goals.  Logical : each step leads to the next. Transparent : everybody involved understands how the process operates.
Planning Principles  A principle of good planning is that individual, short-term decisions should support strategic, long-term goals. This requires comprehensive evaluation and negotiation to help people accept solutions that may seem difficult and costly in the short-term.
Planning Principles  Good planning is understanding, comprehensive and strategic. A planning process should not be limited to the first solution planned or the concerns of people who attend meetings.
ExamplePlanning Principles
Merchants might complain of insufficient customer parking near their stores This problem can be defined in various ways: ,[object Object]
Too many vehicles.
Inefficient management of available spaces.Each implying different solutions
Here are questions to ask to help understand this problem: ,[object Object]
Who currently uses the most convenient spaces?
Who encounters this problem, when and where?
How is parking currently managed (including regulations and prices)?,[object Object]
What management strategies could help address this problem?
Who bears the costs and benefits from potential solutions?
How well do various solutions integrate with strategic planning objectives?,[object Object]
Planning Concepts A planning framework defines the basic planning process structure. This typically includes the following components:
Planning Concepts ,[object Object]
Vision : A general description of the desired result of the planning process.
Problem : An undesirable condition to be mitigated (solved, reduced or compensated). ,[object Object]
Objectives : Specific ways to achieve goals.
Scope : The range (area, people, time, activities, etc.) to be included in a process.
Options : Possible solutions to a problem or ways to achieve an objective.,[object Object]
Plans : A scheme or set of actions. This may be a strategic (general and broad) or an action (specific and narrow) plan.
Programs : A specific set of objectives, responsibilities and tasks within an organization.
Tasks or Actions : A specific thing to be accomplished.,[object Object]
Performance indicators – Practical ways to measure progress toward objectives. ,[object Object]
Types of Planning
Types of Planning  Three types: Strategic Planning Tactical Planning Operational Planning
Types of Planning  Strategic Planning: ,[object Object]
Is a course of action to achieve long-range goals.
Reflect the company’s direction and its purpose as stated in its mission statement.,[object Object]
Course of actions to achieve short-term goals, generally within a year or less.
Tactical plans represent the short-term efforts to achieve the strategic, longer-term goals.
They are concerned with what the units under top management must do, how they must do it and who has the responsibility.,[object Object],[object Object]
Operational planning is short term planning.
Tactic planning relates to in between both the above.,[object Object]
Environmental Analysis (S.W.O.T.) Tactical Plans Operational plans, budgets Master Strategies Vision, mission, strategies,goals, objectives Monitor Performance Implementation Adjust
The art & science of formulating, developing, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives A complete look at how to position the organization for the future  29 Strategic Planning
Matrixorganisation CEO Technical Sales INS Eclm HDS SIF PMC OPD Sub NW Core Q.A. Fin. H.R. MKT Support ICT R&D
Fundamental decision making/problem solving model ,[object Object]
Gathers internal and external information.
Develops alternative strategies
Selects appropriate strategies
Implements a plan
Evaluates and revises the plan as needed31 Strategic Planning Process
Strategic Planning ProcessPhase 1: Strategy Formulation Vision Guiding image of  the organizations  desired future Strategy Formulation ,[object Object],mission statements ,[object Object],values Values ,[object Object],important ,[object Object],behavior Mission ,[object Object]
 What the company do?
 Who the company’s customers are? 32
Vision, Mission, Objectives, and Goals Vision ,[object Object]
Vision is a long term view.33
Vision, Mission, Objectives, and Goals Mission ,[object Object]
Describing why it exists and what it does to achieve its Vision
A corporate Mission can last for many years, or for the life of the organization.34
Vision, Mission, Objectives, and Goals Goals ,[object Object]
They are usually long-term and represent global visions.
such as “protect public health and safety.”35
Vision, Mission, Objectives, and Goals Objectives ,[object Object]
Unlike goals, objectives are specific, measurable, and have a defined completion date.
They are more specific and outline the “who, what, when, where, and how” of reaching the goals.36
Example NatHealth Vision, Mission, & Values
الرؤيا التوسع وتحقيق الإعتراف الإقليمي والعالمي كمزود رئيسي لخدمات التأمين الصحي ولإدارة المطالبات الإلكترونية، وذلك بإستخدام تقنية البطاقة الذكية
الرسالة تقديم خدمة متميزة للزبائن من شركات التأمين ، الصناديق ذاتية التأمين والمؤسسات الحكومية  بهدف حماية الموجودات ومساعدتهم على توسعة مجالات عملهم وتحقيق تكاليف متدنية للمطالبات ، مع ضمان رفع مستويات الخدمة الطبية للمستخدم النهائي حسب السياسات التعاقدية المتفق عليها
قيم نات هيلث النزاهة والإستقامة الإلتزام والمصداقية الإفصاح والشفافية الدقة والإنضباط المحافظة على الممتلكات عدم تضارب المصالح اللطف والكياسة التعامل بمهنية ومسؤولية مع الجميع 10-   النظافة والترتيب والمحافظة على البيئة الصحية حماية الملكية الفكرية وأسرار المؤسسة (نـاتهيلـث )
Strategic Planning ProcessPhase 2: Strategy Development Strategy Development Internal Strengths ,[object Object],   including environmental     scan ,[object Object],objectives (3-5 Ys) ,[object Object],   - corporate    - unit &     - functional  S OT W External Threats External  Opportunities Internal Weaknesses 41
Placeholder for your own sub headline Strengths Weaknesses Internal analysis External analysis  SWOT Threats Opportunities ! SWOT Analysis
Placeholder for your own sub headline S T R E N G T H S W E A K N E S S E S  ,[object Object]
What do you do that is unique in the “marketplace?”
What do your customers/ clients/ patrons ask for you to do over and over again?
What do you have the right tools/ resources to accomplish?
What do you not feel as comfortable doing?
What needed resources, staff, or skills do you lack?
Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)?
Are there gaps in the “market” that you can fill?
Are there partnerships that might be fruitful?
Who is your competition and what do they offer that you can’t do as well or at all?
Are there “environmental” changes or situations that could cause problems for you and your programs?
What other roadblocks are being thrown in your path?O P P O R T U N I T I E S T H R E A T S SWOT Analysis
44 Strategic Planning ProcessPhase 3: Strategy Implementation Strategy Implementation ,[object Object],   objectives (6 Ms-1 Y) ,[object Object]
Allocate resources
Motivate employees,[object Object]
Measure performance
Take corrective actionHave significant differences occurred? Yes No Activity two: Measure performance Have significant differences occurred? Yes No Continue present course Framework to Evaluate Strategies February 6, 2010 45
Assessing the Internal Environment ,[object Object], function in the organization. ,[object Object],its effect of the implementation of strategic  planning must be able to  ,[object Object]
Create communication  & collaboration.
Identify internal needs & emerging issues.46
Finance:      Assists other business units in the financial aspects of their business. ,[object Object]
Creating financial modelsAccounting:      Balances the checkbook of the company. ,[object Object]
Accounts payable47 Finance and Accounting
48 Assets, Liabilities & Equity
Accounts Payable & Accounts Receivable Accounts Payable Accounts Receivable The money  a company owes to  its vender & suppliers  (liability accounts) The money  a company’s customers  Owe the company  (assets accounts) 49
50 Balance Sheet ,[object Object],     Assets = Liabilities + Equity ,[object Object]
Only records transactions measured in money.
Profit increase equity
Cash withdrawal decrease equity ,[object Object]
52 Gross Profit Margin  Measures the difference between what its costs  to produce a product selling price
Product Promotion Place Key Elements 4 Ps Price Marketing and Sales Sales: Sell the organization's  product  to the marketplace Marketing The process of planning, pricing, promoting & distributing goods/services to satisfy organizational objectives  What the organization sells to make profit  Who the product/service  will be made available  for purchase by customers       Techniques for communicating information about product/service to customers  A key decision in marketing plan.  (large share of the market/ lowest price)  53
Capacity Standards Control Key concepts Scheduling Inventory Operations The Central Focus      To provide goods and services to customers Primary responsibility  Productivity, quality, cost, delivery & performance Affected by supply chain management 54
Information Technology Enables an organization to use information to support its strategic objectives. ,[object Object]
Airline reservation systems
Operational systems focus on reducing costs or improving productivity.
Remote access systems that allow telecommuting55
56 Employees
57 Increasing Employee Engagement Employees willingness to “go the extra mile” Measuring employee engagement ,[object Object]
Whether they choose to remain
How they work,[object Object]
HR to play a role in confirming the organization’s return on investment (ROI) in its human capital,[object Object]
Develop products/Services & markets ,[object Object]
Meet or exceed the   pay range ,[object Object]
Basic employee policy
 Change & expansion
 Backlogs & scheduling   problem ,[object Object],   rules in place ,[object Object],   selection increased ,[object Object],   moral/ motivation     while building teams  ,[object Object]
Staffing & organizational   culture stabilized ,[object Object],   services  ,[object Object]
 Labour cost becomes  a factor ,[object Object]
 Fixed rules &   regulations ,[object Object],   change ,[object Object],   reduction programs    (early retirement-    closing major facilities-     outsourcing-     third party contracts-     retaining key staff)  59
60 Patterns of Organizations Change
Scanning The External Environment
Environmental Scanning Is a process that systematically surveys & interprets relevant data  to identify external opportunities and threats  Now In the  future
External EnvironmentFactors
Demographic Factors
Demographic Factors Age Nontraditional labor force Gender Unskilled labor Generational differences  Ethnicity  Geographic shifts in populations
Demographic Factors (cont.)Age
Demographic Factors (cont.)Age Baby boomers  2004 78 million baby boomers   Educated Trained Loyal Dependable Start to be 60 in 2006 Born between  1946 and 1964 44%
Demographic Factors (cont.)Gender  47% of 2004 workforce 56% of student in college campuses Family constrain  Inflexible working  conditions   Occupational  barriers   Gender  stereotyping
Demographic Factors (cont.)Generational differences Millennium Born between  1965 and 1980 Born after 1980
Demographic Factors (cont.)Geographic shifts in populations Urban centers The suburbs
Demographic Factors (cont.)Ethnicity Avoid  discrimination & harassment Increase inclusion & engagement Hispanic The largest minority group  in US Hawaii Minorities made up the majority of the population
Demographic Factors (cont.)Unskilled labor Skilled workers Higher education Training Off shoring
Demographic Factors (cont.)Nontraditional labor force Find enabling technology  Create enabling environment
Economic Factors GDP CPI Interest rates Economic Factors Disposable income Inflation Total value of goods and services produced in a country in a given year Gross Domestic Product Good economy Wage increases  No wage increases  Downsizing Measure the average change over time in the prices paid by the consumer for goods & services   Unemployment Less investment  Employment Investment Consumer Price Index The amount of money the consumer have to spend after taxes paid   When supply of money is in excess of the amount of goods and services    Salary compression    Increase in starting salary
Other Factors
Risk Management  Prepared by Iyad Al-Attari 2007
First: Introduction to Risk :
What is Risk ? A - Any obstacles to reach the Goal .            B - Any obstacle to reach profit for the business.              C - Risk is connected with bad results in the future.
So Risk aspects                          * Bad results occurrence.                                                                 * Future Events.                                                              * Probabilities. We Describe Risk : The Uncertainty of the future ,as the probability of bad result of any future events.

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Business Planning Iyad Attari 2009

  • 1. Business planning Iyad S. Attari 2009
  • 2. Introduction Planning is the first function of any successful management. It is the tool that all other managerial functions depends on. It is a continuous process that aims to specify the goals, objectives, strategies, mission, and vision of any organization.
  • 3. Introduction Depending on the type of objectives and time frame . planning is divided into three main types; strategic, tactical, and operational.
  • 4. Planning Concept and Principles
  • 5. Planning Principles Good planning requires a methodical process that clearly defines the steps that lead to optimal solutions.
  • 6. Planning Principles This process should reflect the following principles: Comprehensive : all significant options and impacts are considered. Efficient : the process should not waste time or money. Inclusive : people affected by the plan have opportunities to be involved.
  • 7. Planning Principles Informative : results are understood by stakeholders (people affected by a decision). Integrated : individual, short-term decisions should support strategic, long-term goals. Logical : each step leads to the next. Transparent : everybody involved understands how the process operates.
  • 8. Planning Principles A principle of good planning is that individual, short-term decisions should support strategic, long-term goals. This requires comprehensive evaluation and negotiation to help people accept solutions that may seem difficult and costly in the short-term.
  • 9. Planning Principles Good planning is understanding, comprehensive and strategic. A planning process should not be limited to the first solution planned or the concerns of people who attend meetings.
  • 11.
  • 13. Inefficient management of available spaces.Each implying different solutions
  • 14.
  • 15. Who currently uses the most convenient spaces?
  • 16. Who encounters this problem, when and where?
  • 17.
  • 18. What management strategies could help address this problem?
  • 19. Who bears the costs and benefits from potential solutions?
  • 20.
  • 21. Planning Concepts A planning framework defines the basic planning process structure. This typically includes the following components:
  • 22.
  • 23. Vision : A general description of the desired result of the planning process.
  • 24.
  • 25. Objectives : Specific ways to achieve goals.
  • 26. Scope : The range (area, people, time, activities, etc.) to be included in a process.
  • 27.
  • 28. Plans : A scheme or set of actions. This may be a strategic (general and broad) or an action (specific and narrow) plan.
  • 29. Programs : A specific set of objectives, responsibilities and tasks within an organization.
  • 30.
  • 31.
  • 33. Types of Planning Three types: Strategic Planning Tactical Planning Operational Planning
  • 34.
  • 35. Is a course of action to achieve long-range goals.
  • 36.
  • 37. Course of actions to achieve short-term goals, generally within a year or less.
  • 38. Tactical plans represent the short-term efforts to achieve the strategic, longer-term goals.
  • 39.
  • 40. Operational planning is short term planning.
  • 41.
  • 42. Environmental Analysis (S.W.O.T.) Tactical Plans Operational plans, budgets Master Strategies Vision, mission, strategies,goals, objectives Monitor Performance Implementation Adjust
  • 43. The art & science of formulating, developing, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives A complete look at how to position the organization for the future 29 Strategic Planning
  • 44. Matrixorganisation CEO Technical Sales INS Eclm HDS SIF PMC OPD Sub NW Core Q.A. Fin. H.R. MKT Support ICT R&D
  • 45.
  • 46. Gathers internal and external information.
  • 50. Evaluates and revises the plan as needed31 Strategic Planning Process
  • 51.
  • 52. What the company do?
  • 53. Who the company’s customers are? 32
  • 54.
  • 55. Vision is a long term view.33
  • 56.
  • 57. Describing why it exists and what it does to achieve its Vision
  • 58. A corporate Mission can last for many years, or for the life of the organization.34
  • 59.
  • 60. They are usually long-term and represent global visions.
  • 61. such as “protect public health and safety.”35
  • 62.
  • 63. Unlike goals, objectives are specific, measurable, and have a defined completion date.
  • 64. They are more specific and outline the “who, what, when, where, and how” of reaching the goals.36
  • 65. Example NatHealth Vision, Mission, & Values
  • 66. الرؤيا التوسع وتحقيق الإعتراف الإقليمي والعالمي كمزود رئيسي لخدمات التأمين الصحي ولإدارة المطالبات الإلكترونية، وذلك بإستخدام تقنية البطاقة الذكية
  • 67. الرسالة تقديم خدمة متميزة للزبائن من شركات التأمين ، الصناديق ذاتية التأمين والمؤسسات الحكومية بهدف حماية الموجودات ومساعدتهم على توسعة مجالات عملهم وتحقيق تكاليف متدنية للمطالبات ، مع ضمان رفع مستويات الخدمة الطبية للمستخدم النهائي حسب السياسات التعاقدية المتفق عليها
  • 68. قيم نات هيلث النزاهة والإستقامة الإلتزام والمصداقية الإفصاح والشفافية الدقة والإنضباط المحافظة على الممتلكات عدم تضارب المصالح اللطف والكياسة التعامل بمهنية ومسؤولية مع الجميع 10- النظافة والترتيب والمحافظة على البيئة الصحية حماية الملكية الفكرية وأسرار المؤسسة (نـاتهيلـث )
  • 69.
  • 70. Placeholder for your own sub headline Strengths Weaknesses Internal analysis External analysis SWOT Threats Opportunities ! SWOT Analysis
  • 71.
  • 72. What do you do that is unique in the “marketplace?”
  • 73. What do your customers/ clients/ patrons ask for you to do over and over again?
  • 74. What do you have the right tools/ resources to accomplish?
  • 75. What do you not feel as comfortable doing?
  • 76. What needed resources, staff, or skills do you lack?
  • 77. Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)?
  • 78. Are there gaps in the “market” that you can fill?
  • 79. Are there partnerships that might be fruitful?
  • 80. Who is your competition and what do they offer that you can’t do as well or at all?
  • 81. Are there “environmental” changes or situations that could cause problems for you and your programs?
  • 82. What other roadblocks are being thrown in your path?O P P O R T U N I T I E S T H R E A T S SWOT Analysis
  • 83.
  • 85.
  • 87. Take corrective actionHave significant differences occurred? Yes No Activity two: Measure performance Have significant differences occurred? Yes No Continue present course Framework to Evaluate Strategies February 6, 2010 45
  • 88.
  • 89. Create communication & collaboration.
  • 90. Identify internal needs & emerging issues.46
  • 91.
  • 92.
  • 93. Accounts payable47 Finance and Accounting
  • 95. Accounts Payable & Accounts Receivable Accounts Payable Accounts Receivable The money a company owes to its vender & suppliers (liability accounts) The money a company’s customers Owe the company (assets accounts) 49
  • 96.
  • 97. Only records transactions measured in money.
  • 99.
  • 100. 52 Gross Profit Margin Measures the difference between what its costs to produce a product selling price
  • 101. Product Promotion Place Key Elements 4 Ps Price Marketing and Sales Sales: Sell the organization's product to the marketplace Marketing The process of planning, pricing, promoting & distributing goods/services to satisfy organizational objectives What the organization sells to make profit Who the product/service will be made available for purchase by customers Techniques for communicating information about product/service to customers A key decision in marketing plan. (large share of the market/ lowest price) 53
  • 102. Capacity Standards Control Key concepts Scheduling Inventory Operations The Central Focus To provide goods and services to customers Primary responsibility Productivity, quality, cost, delivery & performance Affected by supply chain management 54
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  • 105. Operational systems focus on reducing costs or improving productivity.
  • 106. Remote access systems that allow telecommuting55
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  • 109. Whether they choose to remain
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  • 115. Change & expansion
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  • 120. 60 Patterns of Organizations Change
  • 121. Scanning The External Environment
  • 122. Environmental Scanning Is a process that systematically surveys & interprets relevant data to identify external opportunities and threats Now In the future
  • 125. Demographic Factors Age Nontraditional labor force Gender Unskilled labor Generational differences Ethnicity Geographic shifts in populations
  • 127. Demographic Factors (cont.)Age Baby boomers 2004 78 million baby boomers Educated Trained Loyal Dependable Start to be 60 in 2006 Born between 1946 and 1964 44%
  • 128. Demographic Factors (cont.)Gender 47% of 2004 workforce 56% of student in college campuses Family constrain Inflexible working conditions Occupational barriers Gender stereotyping
  • 129. Demographic Factors (cont.)Generational differences Millennium Born between 1965 and 1980 Born after 1980
  • 130. Demographic Factors (cont.)Geographic shifts in populations Urban centers The suburbs
  • 131. Demographic Factors (cont.)Ethnicity Avoid discrimination & harassment Increase inclusion & engagement Hispanic The largest minority group in US Hawaii Minorities made up the majority of the population
  • 132. Demographic Factors (cont.)Unskilled labor Skilled workers Higher education Training Off shoring
  • 133. Demographic Factors (cont.)Nontraditional labor force Find enabling technology Create enabling environment
  • 134. Economic Factors GDP CPI Interest rates Economic Factors Disposable income Inflation Total value of goods and services produced in a country in a given year Gross Domestic Product Good economy Wage increases No wage increases Downsizing Measure the average change over time in the prices paid by the consumer for goods & services Unemployment Less investment Employment Investment Consumer Price Index The amount of money the consumer have to spend after taxes paid When supply of money is in excess of the amount of goods and services Salary compression Increase in starting salary
  • 136. Risk Management Prepared by Iyad Al-Attari 2007
  • 138. What is Risk ? A - Any obstacles to reach the Goal . B - Any obstacle to reach profit for the business. C - Risk is connected with bad results in the future.
  • 139. So Risk aspects * Bad results occurrence. * Future Events. * Probabilities. We Describe Risk : The Uncertainty of the future ,as the probability of bad result of any future events.
  • 141.
  • 142. To measure the inflation= The Average of all goods and services. ( The important prices and non important prices taking together .
  • 143. So the simple average not considered to measure inflation and replaced by the Weighted Average .
  • 144. Weighted Average (price level) = (p1 * w1) + (p2 * w2)+…………(pn * wn) = Points.
  • 145.
  • 147. Political Risk : The probability of loss from actions of governments. Political system in the country . Changes in public opinion ,government policy , tax laws, regulations on exportations, foreign influence, & War.
  • 148.
  • 149. For example the Jordanian currency drop in year 1989 against the us dollar.
  • 150. Foreign currency risk : Hard currencies ( US Dollar, Euro , Pound , Yen )
  • 151. Other currencies called the Soft currencies.
  • 152. What effect the currency price : a) GNP b) Inflation c) The increase in the interest rate on the currency effect to increase the demand on it .
  • 153.
  • 154. Greater the longer the maturity of the asset.
  • 155. The value of bonds decline when the interest rates increase .
  • 156.
  • 157.
  • 158. Type of credit risk :( Default risk , interest rate changes ).
  • 159. Credit Policy : Credit period. ( 2/10 , net 30 ) Discounts given for early payments. ( 2/10 , net 30 ) Credit Standards. ( financial strength can accept credit customers, but this cause bad debts). Collection Policy. ( speed up collections but it might also anger customers).
  • 160.
  • 161. The Competition is the risk but not the monopoly .
  • 162. Prices correlated to some degree with broad swing in the economy caused by recession , inflation high interest rates ,etc.
  • 163.
  • 164. Depends on factors such as: 1) Demand Variables. 2) Sales Price Variables. 3) Input Price Variables. 4) Amount Of Operating Leverage.
  • 165.
  • 166. Which is the risk to the shareholders from the use of financial leverage.
  • 167. Called the liquidity risk for the short term period but when it became a chronic or long term we call it Bankruptcy.
  • 168.
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  • 176. Flood.
  • 177. Fires.
  • 179.
  • 180.
  • 181. Portfolio risk is attributable to the poor balance of risks within the portfolio.
  • 182.
  • 183. Market risk. ( Competition from other co. from the same country ).
  • 184.
  • 185. Market risk. ( Competition from other co. from the other country ).
  • 186. Inflation risk. ( International relations between 2 co. such as Mercedes international effect Mercedes in Jordan strongly ).Economy Market firm
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  • 190. Question: Do the risk avoider accept the same level of return as will as the risk lover ? Answer :No , The higher the risk the higher the return. Or higher return the higher the risk.
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  • 226. Commonly used to help an organization define and evaluate how successful it is.
  • 227. Typically in terms of making progress towards its long-term organizational goals.
  • 228. Measure activities such as the benefits of leadership development, engagement, service, and satisfaction.
  • 229.
  • 230. Measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy.
  • 231.
  • 232.
  • 233. The Learning & Growth Perspective
  • 234. The Business Process Perspective
  • 236.
  • 238. Thank You Iyad Attari