Proposal for Huawei for their future products by featuring FIO-KeyBO, 10 key QWERTY text entry method.
Huawei will be able to increase market share by adopting unique approach which has a potential to become next de-facto input metho for over 5 billions users in the world...yi
Secure your environment with UiPath and CyberArk technologies - Session 1
FIO-KeyBOforHuawei
1. FIO Technology Inc.
Our Mission: To provide compelling, universal
user interface designs for mobile products using
creative ideas and innovative technologies.
Product: FIO-KeyBO
Product: FIO-KeyBO
Flexible IIndoor and Outdoor KeyBOard for 10-key
Flexible ndoor and Outdoor KeyBOard for 10-key
text entry devices such as mobile phone, remote
text entry devices such as mobile phone, remote
controller, game controller, etc.
controller, game controller, etc.
Contact: Itsuro Yoshimoto
iyoshi@fiotechnology.com
Phone: 408-315-4187
2011/11/30 FIO Technology Inc. confidential 1
2. Summary…
Summary…
FIO can provide a superior text entry method, which enables a 10-key
FIO can provide a superior text entry method, which enables a 10-key
device within a 40 to 50mm device to function as a full PC keyboard and
device within a 40 to 50mm device to function as a full PC keyboard and
replace the multi-tap input method
replace the multi-tap input method
FIO can provide an innovative idea for;
FIO can provide an innovative idea for;
1. Feature phones such as Huawei U120
1. Feature phones such as Huawei U120
2. Input application for Huawei Android phones
2. Input application for Huawei Android phones
3. Companion phone for Huawei MediaPad tablet
3. Companion phone for Huawei MediaPad tablet
4. Multi-functional accessory Mobile WiFi for Huawei
4. Multi-functional accessory Mobile WiFi for Huawei
5. IPTV remote controller for Huawei STB
5. IPTV remote controller for Huawei STB
FIO is interested in licensing its FIO-KeyBO technologies to potential
FIO is interested in licensing its FIO-KeyBO technologies to potential
partners such as Huawei or accepting an equity investment to further
partners such as Huawei or accepting an equity investment to further
develop its products.
develop its products.
2011/11/30 FIO Technology Inc. confidential 2
3. Proposal to Huawei [1]
- Huawei U120 -
FIO-KeyBO featured entry model for Huawei
Capture big market share with FIO-KeyBO
Capture big market share with FIO-KeyBO
Blackberry style
Blackberry style
Huawei U120
Huawei U120
fused
fused
Device width
Device width
[45.5]mm
[45.5]mm
http://www.gsmarena.com/huawei_u120-2637.php
http://www.gsmarena.com/huawei_u120-2637.php
2011/11/30 FIO Technology Inc. confidential 3
4. Proposal to Huawei [2]
HUAWEI smart phone
“FIO-Pad” featured Smartphone Application
More accurate and faster than Swype, T9 trace..
More accurate and faster than Swype, T9 trace..
Cleverly achieves 10-key
Cleverly achieves 10-key
QWERTY keyboard in much
QWERTY keyboard in much
narrower form factor.
narrower form factor.
Enables blind, one-hand
Enables blind, one-hand
touch input operation.
touch input operation.
Increase usability
Increase usability
Increase usability
Increase usability
Align [RTY] to [$2%].
Align [RTY] to [$2%].
Keeps the same location
Keeps the same location
between [alphabet]
between [alphabet]
[number / Symbols].
[number / Symbols].
2011/11/30 FIO Technology Inc. confidential 4
5. Proposal to Huawei [3]
Tablets require a better companion Accessory Phone for tablet
Many smartphone and NotePC users will shift to iPad, Tablet, and
4G (LTE). A capable basic accessory phone is a better choice.
MediaPad companion
Accessory Phone for
Huawei MediaPad
• 4G dumb pipe
• Basic Music phone
• BT/USB accessory
• Rugged
• Longer battery
• Small size
(40~50mm width)
• QWERTY keyboard
(FIO-KeyBO)
2011/11/30 FIO Technology Inc. confidential 5
6. Proposal to Huawei [4]
Multifunctional Accessory
New product proposal
Multifunctional accessory device with FIO-KeyBO
Multifunctional accessory device with FIO-KeyBO
Single hand operation
Single hand operation
BT external keyboard
BT external keyboard
for touch-panel devices
for touch-panel devices
such as ipad or tabletPC
such as ipad or tabletPC
PC mouse controll
PC mouse controll
BT Presentation
BT Presentation
controller with LED
controller with LED
pointer and unique
pointer and unique
realtime text adding
realtime text adding
feature
feature
IR universal remote
IR universal remote
controller
controller
Mobile WiFi
Mobile WiFi
7. Proposal to Huawei [5]
Remote controller for STB
New remote controller for Digital STB
New remote controller for Digital STB
SMK introduced FIO-KeyBO featured remote controller for future IPTV at CES2011)
Huawei DC730 STB
8. Large Market
FIO-KeyBO : Potential Market
Over 5 billion target users
(cellular phones, remote controllers, game controllers, etc)
Worldwide mobile device - over 1.6 billion units
were sold in 2010, a 31.8% increase from 2009,
according to Gartner. In addition to the 73%
growth of smart phones, basic phones grew 25%
with 1.3 billion units.
Carriers are expecting to increase data revenue
through messaging service such as email and
SMS. FIO-KeyBO aims to replace multi-tap text
entry method and become a new standard for
basic phones with 10 keys in emerging markets.
Game console – Worldwide sales by Jan/2011,
total 170 mil units. Nintendo Wii (77M), MS
Xbox360 (50M), Sony Play Station3 (42M)
Motion sensor control is NOT suitable for quick
search and text chat over the network
community.
Remote controller – In 2010, global annual television sales reached 242M (15%)
Remote controller – In 2010, global annual television sales reached 242M (15%)
[Source: Display Search]. The QWERTY keyboard has become a mandatory feature
[Source: Display Search]. The QWERTY keyboard has become a mandatory feature
for IPTV remote controllers such as GoogleTV for direct content search.
for IPTV remote controllers such as GoogleTV for direct content search.
2011/11/30 FIO Technology Inc. confidential 8
9. Customer
How users are complaining?
FIO-KeyBO solves the fundamental problems of existing input method
Number keys are too small.
Users are NOT Software keyboards are NOT accurate.
satisfied with
[multi-tap]
nor T9word text
entry methods.
2011/11/30 FIO Technology Inc. confidential 9
10. Competitors
Failures of existing approaches ~ QWERTY Phone
Several companies have recently introduced phones with new ways to input text. Because these phones
have largely failed, an opportunity remains to more easily provide QWERTY functionality in basic phones.
Nokia Twist
LG Lotus RIM 8220
Samsung Alias 2
2011/11/30 FIO Technology Inc. confidential 10
11. Create a new
market
An invisible blue ocean market exists..
In 2010, the smart phone market grew 72% (297M) worldwide.
In addition, basic featured phones also grew 25% (1.3B).
Heavy SMS, SNS, email users
4 out of 5 units are
4 out of 5 units are
basic phones,
basic phones,
and still growing…
and still growing…
Potential new market
With FIO-KeyBO’s
With FIO-KeyBO’s
innovative
innovative
keyboard, Huawei
keyboard, Huawei
FIO-
can capture many
can capture many
FIO-
KeyBO
KeyBO of these
of these
customers
customers
Red Ocean
Red Ocean
[ 2Abc ] Multi-tap method
Basic users
2011/11/30 FIO Technology Inc. confidential 11
12. Our solution
FIO-KeyBO can enable an existing 10 key device to function as a full PC
keyboard within 40mm ~ 50mm device width
Standard [2Abc]
Standard [2Abc]
keypad
keypad FIO-KeyBO
FIO-KeyBO
Simply split single silicon
Simply split single silicon
rubber switch into two pieces
rubber switch into two pieces
[letter]:- position to press -
Allocates two switches under
Allocates two switches under ◎◎◎ 【Q】: Left side of [1] key
each key instead of one.
each key instead of one.
Therefore, 11 unique characters
Therefore, 11 unique characters ◎◎◎ 【W】: Center of [1] key
can be generated from a single-
can be generated from a single- ◎◎◎ 【E】: Right side of [1] key
click of the three numeric keys
click of the three numeric keys ◎◎◎ 【R】: Middle of [1]&[2]
instead of multi-tap key presses.
instead of multi-tap key presses.
◎◎◎ 【T】: Left side of [2] key
2011/11/30 FIO Technology Inc. confidential 12
13. Company
Strength
FIO-KeyBO Patents Filed (PCT)
●3-key (11 letters) x 4 lines = 44 single-click direct entry WO/2009/123625
WO/2009/123625
●88 characters with Shift+ operation supports multi-language keyboards
●Works as standard full size NUMBER keys when you dial, NOT like blackberry
QWERTY full keyboard
QWERTY full keyboard [2abc] full keyboard
[2abc] full keyboard
example【 Finnish / Swedish 】
example【 Finnish / Swedish 】 OEMs may prefer this solution
OEMs may prefer this solution
2011/11/30 FIO Technology Inc. confidential 13
14. Patent Application
FIO-KeyBO patent has been filed to US, JP, KR, CN, IN & EU
Comments from European Patent Attorney, Alec Messulam:
The invention of this application is concerned with how one can emulate the
layout of a QWERTY keyboard, i.e. one with a conventional keyboard
layout designed for use with ten fingers, using a telephone keypad or
remote controller having three columns and four rows. It has previously
been proposed to use one key to select more than one character but even if
each key can select three alphanumeric characters, that still only allows for
nine characters per row, whereas a QWERTY keyboard requires eleven.
The solution offered by the invention is to place characters between keys and to
require two adjacent keys to be depressed simultaneously in order to record
a keystroke. Nowhere in the prior art has it been suggested to use the tip of
one finger to press two keys simultaneously. Shift, Alt and Ctrl keys on a
keyboard are actuated at the same time as other keys but not using the tip of
the same finger, indeed not even using two fingers of the same hand.
The invention offers for the first time, the possibility of one finger text entry using
a keypad having the layout of a conventional telephone while allowing the
operator to find all the characters intuitively in the same relative positions
as they would occupy on a conventional ten-finger keyboard. Neither this
objective, nor the method by which it has been achieved, is suggested by the
prior art. .
2011/11/30 FIO Technology Inc. confidential 14
15. Demo-1
50-year-old person broke a world record of fast text entry
CLICK here !!
CLICK here http://www.youtube.com/watch?v=D-5CmWSwQx0
http://www.youtube.com/watch?v=D-5CmWSwQx0
http://home.singtel.com/news_centre/news_releases/2008_02_25.asp
http://home.singtel.com/news_centre/news_releases/2008_02_25.asp
18-year old student holds world record of 41.4 Sec
18-year old student holds world record of 41.4 Sec
160 characters with over
160 characters with over
350 multi-taps required =
350 multi-taps required =
8~9 times / sec.
8~9 times / sec.
FIO-KeyBO required
ONLY 4~5 times / sec to
beat this world record.
2011/11/30 FIO Technology Inc. confidential 15
16. Summary
FIO-KeyBO ~ Strength
A cellular phone demo unit works as external keyboard to display text to any PC application
Why FIO-KeyBO is superior..?
Why FIO-KeyBO is superior..?
Enables 10 keys as full PC [QWERTY] keyboard
Enables 10 keys as full PC [QWERTY] keyboard
Keeps Number keys as big as current basic phone
Keeps Number keys as big as current basic phone
Supports full symbols of PC keyboard
Supports full symbols of PC keyboard
No increased cost for hardware
No increased cost for hardware
Keeps the same width as an existing basic phone (40 to 50 mm)
Keeps the same width as an existing basic phone (40 to 50 mm)
2011/11/30 FIO Technology Inc. confidential 16
17. Common Smartphone problems
JMAR Social Media usage report - March 2010
~ 54% users want improved “text entry”
What do you want to be improved?
What do you want to be improved?
Battery life
Battery life
Hard to type text entry
Hard to type text entry
Availability of Infrared communication
Availability of Infrared communication
Ability to use Felica (e-wallet)
Ability to use Felica (e-wallet)
Availability of One-Seg (Mobile TV)
Availability of One-Seg (Mobile TV)
Reduce device size
Reduce device size
Increase screen size
Increase screen size
Availability of Keitai mail
Availability of Keitai mail
Use of emoticons
Use of emoticons
Ability to personalize e-mail
Ability to personalize e-mail 67% of users are complaining
67% of users are complaining
Overall design
Overall design about text entry method for
about text entry method for
Bluetooth capability
Bluetooth capability both existing phone and touch
both existing phone and touch
panel smart phones.
panel smart phones.
N.A
N.A
n=373 (smart phone users)
n=373 (smart phone users)
2011/11/30 FIO Technology Inc. confidential 17
18. New input trend in Japan
~ Apple i-Phone’s flick input is becoming a de-facto input method ~
What is ““ Flick ”” input?
What is Flick input? Faster & more accurate than multi-tap
Faster & more accurate than multi-tap
Press and release[2]………Ka
Press and release[2]………Ka
Press and move left[2]….…Ki
Press and move left[2]….…Ki
Press and move UP[2]…….Ku
Press and move UP[2]…….Ku
Press and move right[2]….Ke
Press and move right[2]….Ke
Press and move down[2]...Ko
Press and move down[2]...Ko
Apple filed for patent in Apr/2008
Apple filed for patent in Apr/2008
US application No.(12/107,711)
US application No.(12/107,711)
However, prior art exists
However, prior art exists
(Hanabi [JPN], FIO-KeyBO [US: 2005]
(Hanabi [JPN], FIO-KeyBO [US: 2005]
2011/11/30 FIO Technology Inc. confidential 18
19. “FIO-KeyBO” is the prior art in US
~ FIO posted this “Flick” concept image to Japanese SNS in Sep/2007 ~
Sep/05: Filed as provisional patent in US
Sep/05: Filed as provisional patent in US
application [US60/718,197]
application [US60/718,197]
Jan/06: Introduced to Apple’s engineer
Jan/06: Introduced to Apple’s engineer
Sep/07: Introduced to Japanese SNS (Agoria)
Sep/07: Introduced to Japanese SNS (Agoria)
Dec/07: Printed the concept image of English
Dec/07: Printed the concept image of English
“Flick” on the back of my business card
“Flick” on the back of my business card
Apr/08: Apple filed the same input method as
Apr/08: Apple filed the same input method as
the gesture input patent application (“flick”)
the gesture input patent application (“flick”)
June/08: Apple released 3G i-Phone with “flick”
June/08: Apple released 3G i-Phone with “flick”
Jan/2010: Over 80M units has been sold with
Jan/2010: Over 80M units has been sold with
“flick” input for i-Phone and i-Touch
“flick” input for i-Phone and i-Touch
“Flick” became the de-facto input method for
“Flick” became the de-facto input method for
smartphones in Japanese market
smartphones in Japanese market
2011/11/30 FIO Technology Inc. confidential 19
20. Application
“FIO-Pad” wall paper Concept
New concept: Make Keyboard as a fun wallpaper
New concept: Make Keyboard as a fun wallpaper
[T]: Press Number[2] key and release
[T]: Press Number[2] key and release
without moving a Thumb
without moving a Thumb
[R]: Press Number[2] key and release
[R]: Press Number[2] key and release
a Thumb to the left
a Thumb to the left
[Y]: Press Number[2] key and release
[Y]: Press Number[2] key and release
a Thumb to the right
a Thumb to the right
Combine with
Combine with
word prediction
word prediction
Change Skin
Change Skin
like wall paper
like wall paper
Add more “flick”
Add more “flick”
variation
variation
2011/11/30 FIO Technology Inc. confidential 20
21. Market
IPTV Potential Market
Over 40 mil units (21%) of all TVs shipped in 2010 have the internet
connectivity (IPTV), and would grow 118mil units in 2014 (CAGR[30%]
Source: [Display Search]
Source: [Display Search]
22. Market
Digital STB worldwide Market
Worldwide Digital STB unit sales had reached 100mil units in 2007.
Grow even fasterer with CAGR[25%] in recent years, and 195mil units
have sold in 2010(source: Instat)
)
5 %
(2
R
G
CA
Source: [Original graph: Strategy Analytics Connected Home Devices service]
Source: [Original graph: Strategy Analytics Connected Home Devices service]
23. Customer
Users’ complaint about existing remote controller
“Search” function become a mandatory feature for IPTV remote controller
• IPTV requires the text input function to
enable quick direct search of user’s target
content through out the various media and
the numerous cable TV channels.
• Roku(1mil+) & Game consoles (170mil+)
enables existing TV as the IPTV
・Selecting each letter by pointing the
virtual keyboard on a TV screen is time-
consuming and hectic operation such as
selection by cursor (Roku) or motion
Netflix: 26mil US household
Netflix: 26mil US household sensor controll (Wii remote) .
users (22% in US)
users (22% in US)
24. New remote
controllers
New remote controllers for IPTV/STB comes with QWERTY keyboard to enables
users the quick “Content Search” by direct text entry
25. New trend of IPTV
Brian Roberts, a chairman of Comcast introduced new IPTV
remote controller at the CableSHOW2011
http://www.youtube.com/watch?v=KBnLCbzMR9Y&feature=player_embedded
“Search” button & “T9word” 10-
key text entry method is applied
26. Target segment
It is important to keep the existing remote’s UI and form
factor. FIO simply add “Search by QWERTY text input” feature
Most cable carriers are not
comfortable about GoogleTV
because it breaks their existing
eco-system and revenue model.
FIO-KeyBO enables soft-landing
add on “search” feature approach
( Current )
( Current )
27. Next step !
New IPTV remote controller proposal
Motion sensor like operation with new disruptive technology
Press, move and release
Press, move and release Y
Filed PCT
1. Allocate 6 switches in a single
line
2. Cover the whole switches with
a sheet cover
3. Silk print numbers and
alphabets
4. Combine with word prediction
or correction middleware
application for content search
28. About Me
Founder
Itsuro Yoshimoto founded FIO Technology Inc in 2006, formerly Yoshimoto Inc. He filed FIO-
KeyBO related patents to PCT and 6 regions (US, JP, KR, CN, IN, EU). Prior to Yoshimoto
Inc, he led a web and mobile content division in US operations at Namco. He established a
profitable wireless game business foundation in North America for Namco by managing five
Independent Software Vendors.
Yoshimoto started his career at CASIO. He designed software for the Digital Audio Tape
recorder (DAT). He mainly worked as an embedded software engineer for 11 years and
developed many products. He also worked as a product planner for an additional 2 years.
Then, he moved to CASIO US R&D center in San Jose for an additional 5 years to develop
multi-application CD-ROMs for Windows CE based handheld PC and Pocket PC, and
researched new technology trends. He invented many patents.
Yoshimoto majored in acoustic design at Kyusyu Institute of Design, Japan.
MBA from Kenichi Ohmae graduate school of business.
2011/11/30 FIO Technology Inc. confidential 28
29. About US
Board
Tsuyoshi Taira is the CEO of Tazan International Inc, a Venture Capital and Management
Consultancy Firm. Mr. Taira has been involved with a number of Silicon Valley startup
companies as founding investor/director including Atmel Semiconductor (NASDAQ: ATML),
Pico Power Technology Inc (acquired by Cirrus Logic), Junglee Corporation (acquired by
Amazon.com, NASDAQ: AMZN), Armedia (acquired by Broadcom, NASDAQ: BRCM), Apptivity
(acquired by Progress Software, NASDAQ: PRGS) and many others. He has been instrumental
in providing seed stage financing, management and marketing advice, especially f or the Far
Eastern market to the startup companies. Currently he serves on the boards of Silicon Storage
Technology Inc. (flash memory company), Nayna Networks, Inc. (networking products and
services), Ureach.Com (unified e-mail and voice mail messaging company), Asia-Links Media
(Semiconductor components e-commerce) and Teleweb (Call Center in China). In addition, he
is on the advisory board of Silicon Motion (Graphic Controller IC), CLCEO (Polarizer), Reveo
(Revolutionary Electro Optics Technology Company) and several other companies.
Previously, Mr. Taira was Chairman of Sanyo Semiconductor directing
Sanyo’s US marketing strategy. Most of his career was spent at Sanyo
Corporation except for five years when he worked at Fairchild
Semiconductor. Mr. Taira graduated from Tokyo Metropolitan University
with a BSEE. He also received an Honorary Doctor of Humanities from
Newport Asia Pacific University in March 2000. He has published a
number of books including “Audio Amplifier”, “Transistor physics And
application” as a Co-author and most recently a book on entrepreneurship,
“My fellow engineer, let’s challenge” from Nikkei BP.