An introduction to Online Video Content Seeding

1. Enhanced audience engagement
and monetization through Videos
Content Seeding

2. Video Content Seeding – The Pitch
• Online Video is fast becoming a preferred
medium to reach and engage online users.
• Video content seeding is an innovative way to get
brand videos viewed by users on video sites,
blogs and social networks in an unobtrusive,
contextual manner.
• Video seeding relies on a combination of digital
PR, on-site and word-of-mouth marketing to get
videos viewed on YouTube and other video sites
where the fight for attention is fierce.

3. Video Content Seeding – The Logic
• In reality, majority of video content fails to
achieve ROI let alone viral levels of audience
penetration
• The challenge is to subtly hold the user’s
attention and seed the brand in their conscious
• The user has to identify with the content and
context for the effect to be exponential
• So you achieve extrapolation effect that's not
possible with ads.

4. How it works?
• Video content of a
brand, shot & owned by
the advertiser, would be
distributed across online
video properties.
• The content would be
part of a publisher’s
regular content channels
or promoted content
channels.

5. How it works?
• Video content offers an
extended time opportunity
for the brand to engage the
user vis-à-vis an
advertisement
• The non-advertising nature
of content seeding helps the
brand avoid Advertising
blind-spots while
establishing a connection 15 secs 8.30mins
with user.
Branded
content
Pre-roll
ad

6. Elements of a Content
Seeding Strategy
• Get a fix on the target audience and desired outcome. YouTube isn’t the
only place where people are consuming content. There are many other
interesting options
• Choose an identity and a design style or color palette that will be
consistent across properties. Creating a unique cross channel online
presence can go a long way, especially in a seeding campaign with
multiple videos.
• Have a series of videos to keep the interest going and upload the series
based on a schedule
• Once the seeding has begun, actively manage the properties you exist
on. That means monitoring conversations around the content and even
responding to people's comments.

7. Ventuno Delivers
• Free Smart Player & Hosting Solution for Video Content
• Hosting possible in various formats - AVI, MP4, WMV
• Simultaneously reach over 200+ Ventuno Publishers and over
25 video distribution destinations
• Capacity of 40 Million video sessions a month
• Creating buzz is just inevitable with the traffic available
• Content Category specific targeting
• Page Content specific video content push through deep-
tagging
• Transparent Reporting and performance tracking

8. About Ventuno
“Ventuno is a video ecosystem that reaches
and monetizes audiences across internet
connected consumer electronics”
“Our mission is to publish & distribute
professional digital media”

9. Ventuno Network
Launched in 2008, Ventuno Ecosystem has grown by
listening to and creating value across the spectrum
• 200+ Publishers Year Partners
• 15+ Content providers
• 60,000+ Videos in our library 2009-10 40
• 6 Video ad networks integrated 2010-11 120
• 1000+ Video ad campaigns
executed 2011-12 235
• 40 Million video sessions a
month

10. Ventuno Platform
Content
Providers’ Value
Users Access
Prop
•Mass distribution Content Publishers
PCs
across devices
•Content/Audience Ventuno Video Publishers Mobiles
matching Content Platform
•Monetization (Upload, Organize,
Tablets
Manage, Syndicate, Publishers
Video Ads
Monetize & Analyze)
TVs
Advertisers’ Banner Publishers
Value Prop Ads STB
•Audience Scale
•Brand Safety
•Optimization Publisher’s Value Proposition
•Buy like TV •Vast Media Library
•VAST Compliant •Customizable Players, Templates,
Widgets
•Engage AudienceLeverage own
Content and Ads
•Monetization (Fills/Yields)
•Scalable and Easy to Use

11. 14
CONTACT
Mahadevan Jayaram
mahadevan@ventunotech.com