6. How many players are on NK and what are their activities?
Source: NK data, march 2013
10 mln
ofgamesinvitations
monthly
4,4 mlngames loginsevery day
over 2,6mln
installations of
aplicationsmonthly
over 2 mlnactiveplayersmonthly(MAU)
over 114games
andappsincatalogue
7. Active NK Players profile
Source: NK data, march 2013
58%
42%
40%
18%21%
13%
8%
< 14
15–24
25–34
35–44
45+
GenderAge
8. 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71
Who are NK Players?
Source: NK data, october 2012
12. Research sample
TOP paying:
• 100 players who payed the most in 3 months from 04.11.2012 to 04.02.2013
(sample TOP 100 3 months)
• 100 players, who payed the most in february 2013
TOP non-paying
• 100 players, who haven’t made any transaction
NK players research
13. NK Players profile – paying vs non-paying
46%
54%
Top 100 paying
58%
42%
Top 100 non-paying
14. NK Players profile – paying vs non-paying
67%
33%
Paying
56%
41%
non-paying
15. Comparison in demography
46%
52%
5% 4%
27% 28%
36%
57% 42%
45%
13%
21%
13%
9%
0%
20%
40%
60%
80%
100%
120%
F M 6-17 18-24 25-34 35-44 45+
top non-paying
top paying
16. Age groups – paying and non-paying
Top paying Top non-paying
17. TOP paying - profile
0% 5% 10% 15% 20% 25% 30%
55+
45-54
35-44
25-34
18-24
6-17
F
M
18. Most lucrative games
Świat wg Zombie
Wiejskie Życie
Skalne
Miasteczko
Klondike
Na RybyHappy Harvest
Goodgame
Empire
Awataria
19. TOP 100 paying vs TOP 100 non-paying
Source: NK data, february 2013
Non-payingrun
2,4gamesevery day
paying have141
playing friends
15installedgamesper
payinguser
23installedgamesper
non-payinguser
payingrun
1,9 gameseveryday
non-paying have144,9
playing friends
25. Jazda Próbna
Is it still commercial game or independent production yet?
Start of action: 15.11.2010
Continuous access to Friends’ results motivates Users
to competition.
Users took part in the race. They have avoid traps and
eliminate obstacles like unfavorable terms of contracts
with mobile operators.
For gathered points, Users could buy new, better cars
1 100 000 Users played that game
26. Social City
Product placement in game
1 072 496 MAU
234 922 DAU
Hotels branded by Plus
1 625 932 views
151 749 players built
439 842 Plus buildings
2 338 967
instalations
27. Social Mobile
It is also possible to earn on simple mobile productions – Bushido Games
Rules
- player’s fun
- sticking to KISS rule
- high quality of code and graphics