Transcription of notes by Gahlord Dewald at June 2011 Blogging strategy summit - Guy Kawasaki was speaker. http://thoughtfaucet.com/

1. Notes from presentation by Guy Kawasaki Blogging Strategy Summit, June 2011 – Taken by Gahlord Dewald http://thoughtfaucet.com/making-things/how-to/mindmap-of-guy-kawasakis-presentation-enchantment/ “Enchantment”

2. Likability 2 Great smile Not just jaw Use your eyes: crows feet Dress for a tie Under dress: doesn’t respect Overdress: Good handshake

3. Achieve trustworthiness 3 Trust others first Amazon kindle return policy Zappos return policy: shipping both ways too Nordstrom Bake, don’t eat Baker Makes stuff Unlimited world Eater Limited world Eat as much as possible Default to yes

4. Make a great product 4 Do something DICEE Deep Intelligent Completeness Total ecosystem Empower Elegant Short, sweet and swallowable Conduct a pre mortem Pretend the product failed and come up with all the reasons it failed. Go through the list and eliminate as many of those reasons as possible.

5. Launch 5 Tell a story Plant many seeds 1.0 is top down big names, A list bloggers or journalists, suck up 2.0 is nobodies All the small people Nobody is the new somebody Think about this from the start to find the nobodies Use salient points Miles per gallon vs yearly costs Dollars vs months of food Gigabytes vs number of songs

6. Overcome 6 Provide social proof White earbuds on iPods Find a bright spot Dont focus on overcoming the dim spot Enchant the influencers Probably not at the top of organization Probably not the family member you think it is Justin Beiber movie as example of marketing.

7. Endure and present 7 Endure Build an ecosystem Invoke reciprocation Enable people to pay you back: makes the relationship stronger Don’t rely on money If you rely on money you are probably not enchanting. Present Customize the introduction Sell your dream The 10 20 30 rule 10 slides 20 minutes 30 point font

8. Technology 8 Remove the speed bumps Captcha is example of a speed bump Sungevity is example of not a speedbump Uses the bing map to estimate power Provide value Information Insights Assistance Engage Fast Answer your email in 48 hours Many Often Core existence not an extra

9. Enchant 9 Enchant up Drop everything else Prototype fast Proof of dropping everythhing else Gives you time to fix things Deliver bad news early Enchant down MAP Mastery Autonomy Purpose Empowering Suck it up

10. Practice and tools 10 Practice Outsiders find content and post to blogs which autotweet. Guy responds personally though–no ghosting Goomzee for sending info from a preso Tool/content recommendations Hibari for twitter Presentation zen by gar reynolds Bob chaldini influence Dale carnegie how to win friends and influence people