Karla Campos and Jackie Jimenez talk Content Marketing at WebCongress Miami. Topics: -Blog -Press Release & Articles -Photos -Videos -Integrating with WordPress -Online Marketing Strategy

1. Content Marketing
“Get the Most Out of Your Content Online”

2. Karla & Jackie
Tweet Us
Giveaway!
#WebCongress
@InnovateWP
@SocialMediaSass

3. Our Bios
We are the Real Women of Social Media
We speak at marketing
and tech conferences
Jackie Jimenez
Karla Campos
Founder & CEO - The Innovative
Consultants LLC / Innovate WP
Founder & CEO - Social Media Sass / The
Real Women of Social Media
● Innovate WP: WordPress Training
Program - LiveNinja Partner
● #WPMIA Co-Organizer
● WordCamp Miami & Orlando Speaker
● Provides Integrated Marketing Services
● Clients: 3iWave SmartWatch,
Peter Coppola
● Connect on Twitter @InnovateWP /
@JackieJ04
● CEO of Social Media Sass, we make your
social media rock.
● CEO - The Real Women of Social Media
● Winner Small Business Influencer Awards
● Board member
Social Media Club South Florida
● Soon to be published author of The
Chronicles of a Social Media Addict.
●
Speaker NicheParent, Social Media Day

4. Agenda
● Learn About:
○ Content types to use in marketing
○ Distribution Channels
○ Case studies & examples of successful content marketing
○ Tools & WP plugins for content creation & distribution

5. Content People Want
Content That Builds Trust:
● Shows that you know your subject matter well
● Posts by others (reviews & testimonials) : shows credibility
● Guest Blogging
● Credible Content - shows authenticity

6. Types of Content
● Blog Posts
● Photos & Videos
● Press Releases and Articles
● Email Newsletters
● Customer Generated Content
● Presentations: SlideShare

7. IT’S ALL ABOUT
WORDPRESS

8. The Power of WordPress

9. Blog Posts
Posts that build trust
● Instructional posts
● Product and service reviews
● Company updates
● Newsworthy items
● Industry topics
● Showing your expertise

10. STATISTICS
ONLY GOING UP

11. You Should Have Blogged Already!
Source: WordPress.com

12. WordPress = Code is Poetry
Content May Be King, but
Comments are QUEEN!

13. WordPress Comments
Disqus
CommentLuv
LiveFyre
Intense Debate

14. WP <3 FB
WP Social Authenticate
Facebook Plugin for
WordPress
Source: iStrategy Labs

15. THE IMPORTANCE
OF PHOTOS

16. Photos
#
Source: MDG Advertising

17. Photos
■ Memes Oh My!
■ PicMonkey
■ Filtered Photos
(Instagram, Diptic)
■ Mobile Photo Apps
● Picsart
● HDR Camera

18. Photos
&
Videos

19. VIDEO MARKETING
ONLY RISING

20. The Importance of Video

21. Videos
■ Curated on Instagram & Vine, Mobile Apps
■ YouTube & Vimeo Channels
■ Custom Player
■ eHow & Instructional Videos
■ Live Spreecast & Google Hangouts

22. YouTube
YouTube Live

23. Short
Videos
Power Sharing on Instagram Vs Vine - What Do You Prefer?
#WebCongress
@SocialMediaSass
@InnovateWP

24. Hangouts
If You Don’t Have a Google+
or YouTube Profile...
Shame on You!
Over 1 Million Active Users on Google+ (Source: Google)

25. Social Chats
Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers

26. GIVEAWAY
TIME

27. Tweet a Picture of Us: #WebCongress, Both Our Twitter
Handles & Your Creative Caption
#WebCongress
@InnovateWP

28. PRESS RELEASES
ARTICLES

29. Press Releases & Articles
● Google Trusts Dated Written Content - Shows Importance
● 80 Million People Get Their News Online Every Day
● 100 Million People Use Search Engines Daily
● 64% of Journalists Use Google or Yahoo! to Follow News
Source: E-Releases

30. Press Releases & Articles
Source: CommonCraft

31. The Power of Press Releases
State, Regional, Country and Global Distribution
PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest
competitor on Google Blogs (1.6 million to 750,000.)

32. Email & Newsletters
Articles
● Topical information about the industry
● Off Page - linking back to your site
● Keyword Rich, but Not Keyword heavy
http://www.radicati.com
485,259 Experts on EzineArticles to Date!
#WebCongress
@InnovateWP

33. Channels of Distribution
Learn where to place your content for highest viewership
● Your Website/Blog
●
●
●
●
●
Other Blogs
Social Media
Web Communities
Content Curation
Email

34. MARKETING
CASE STUDIES

35. Case Studies

36. Case Studies
Over 289,000 Subscribers - Large Reach

37. Case Studies
Spin Chill

38. Case Studies

39. INTEGRATING
WITH WORDPRESS

40. Your Website/Blog
●
●
●
●
Importance of Authorship
Google+ Integration
Social Media Feed: Dynamic Content
Dynamic Content: Blog on Homepage vs Static

41. Your Website/Blog
About Author Box &
Star Author Box
#WebCongress
@InnovateWP

42. Your Website/Blog
Shareaholic

43. Other People’s Website/Blog
Guest Blogging
Articles Off Site
Opinion Articles: Journalism

44. WP Plugins
Blubrry
Scoop.It
Rebel Mouse
Rotating Twitter Plugin
NextGen Slider
JetPack

47. Tools & WP Plugins
Editorial Calendar Schedule content, collaborate

48. Social Media Plugins
Floating Social Media Icons
Social Sharing Toolkit
Pinterest Integration
Instagram

49. Email Marketing
● It’s All About the Call to Action.
● Focus on Mobile - Over 80% of email users check on their phones
● Test, test and test again - you don’t want unsubscribes!
MailChimp | Constant Contact | Aweber

50. Email Marketing
VistaPrint

51. Online Tools
● Dropbox
● IFTTT
● Flickr
● Twitterfeed
● Networked Blogs

54. INTEGRATING
YOUR STRATEGY

55. Developing an Integrated Marketing Strategy Online
1
2
3
Improve
Rinse & Repeat
Google Analytics
Project Ahead - Dates
A/B Testing
Start Developing
If It Works, Don’t Break It
SproutSocial Reporting
Constantly Evolve
Facebook Page Insights
Keep Connecting
Find a New Niche
Use the Tools
Focus on Your Audience
Write Write Write!
Keyword Research
Video & Visual Strategy

56. You Got Questions? We Got Answers.

57. That’s All Folks!
Thank You #WebCongress
Workshop Attendees
Giveaway Winner Time!
#WebCongress
@InnovateWP
@SocialMediaSass

58. Simple Side With Three Columns
Get In Touch
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programie PowerPoint do wykorzystania w
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prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
programie PowerPoint do wykorzystania w
prezentacji.
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Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć.
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