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User First Concepts Product Development

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Jack Krawczyk
Jack Krawczyk

Building ad-supported software often requires balancing the line between what advertisers want and how your user experience works. In this talk, we will review the core tenets behind building software (as a startup or a larger company) that marketers will want to pay for and users will enjoy engaging with.

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@jackk The Concepts Behind Thinking User First in Consumer & Ad Product Development BUILDING FOR THE USER Jack Krawczyk @JackK
@jackk Hello, I’m Jack.
@jackk I’ve had the opportunity to work on some fun products…
@jackk If I’ve learned one thing… You do not build ad products for advertisers.
@jackk If I’ve learned one thing… You build ad products for users.
@jackk If I’ve learned one thing… What is good for the user is good for the advertiser.
@jackk All good ad products are good consumer products first.
@jackk So… What makes a good consumer product? I’m glad you asked.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward The current activity, location or mindset of your user.
@jackk Context Trigger Activity Reward The moment that inspires turning to your product.
@jackk Context Trigger Activity Reward The thing that people do when they use your product.
@jackk Context Trigger Activity Reward The warm and fuzzies.
@jackk Real World Examples
@jackk Context Trigger Activity Reward Out with friends, doing something fun, feeling… amorous.
@jackk Context Trigger Activity Reward This moment reminds me of someone.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward I feel more connected with my friends.
@jackk Real World Examples
@jackk Context Trigger Activity Reward I’m interested in buying a house.
@jackk Context Trigger Activity Reward I need to know what’s available.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward I’m going to check out those 3 houses.
@jackk Real World Examples
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward I’m about to start an endeavor.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward The music keeps me company.
@jackk Real World Examples
@jackk Context Trigger Activity Reward I’m feeling lonely.
@jackk Context Trigger Activity Reward I’m feeling lonely.
@jackk Context Trigger Activity Reward I’m going to find someone for this weekend.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward Date set for this weekend!
@jackk What’s the common story between these?
@jackk
@jackk All good ad products are good consumer products first.
@jackk Every good product does one thing
@jackk One feature will drive the majority of your usage. Make it count.
@jackk
@jackk Secondary Features
@jackk
@jackk Secondary Features
@jackk Every good product does one thing That’s what you build your ad product to do.
@jackk Native Advertising Paying for the right to become a part of the user experience.
@jackk I read posts to catch up with the people I know. Facebook
@jackk Facebook
@jackk I read stories that make me laugh. Buzzfeed
@jackk Buzzfeed
@jackk I listen to audio. Pandora
@jackk Pandora
@jackk Native Advertising Aligning your ads with the user context, trigger, activity, and reward.
@jackk All good ad products are good consumer products first.
@jackk Q & A Hit me up! @jackk linkedin.com/thepolishjack

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