5 Steps Trial Lawyers Take to Make Their Point

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When I want to persuade a judge or jury to find in favor of my client on a particular point or issue, I use this 5 step formula. You can and should use the same approach the next time you want to make a point, win a discussion, or close your next business deal!

Law Business Technology

COMMUNICATION TIPS
WHEN I WANT TO PERSUADE A JUDGE OR JURY
TO FIND IN FAVOR OF MY CLIENT, I USE THIS 5
STEP FORMULA.
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COMMUNICATION TIPS
YOU CAN USE THIS SAME FORMULA TO MAKE A
POINT, WIN AN ARGUMENT OR CLOSE YOUR
NEXT BUSINESS DEAL.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
STEP #1: STATE THE PROBLEM
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COMMUNICATION TIPS
BE CLEAR AND DIRECT. THIS HELPS EVERYONE
FOCUS ON THE REAL PROBLEM OR ISSUE.
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“JOHN, WE’RE HERE TODAY BECAUSE YOU JUST
DON’T HAVE ENOUGH CUSTOMERS AND YOUR
SALES ARE DOWN. THIS PROBLEM COULD PUT
YOU OUT OF BUSINESS.”
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COMMUNICATION TIPS
STEP #2: AGITATE THE PROBLEM
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COMMUNICATION TIPS
USE EXAMPLES, STORIES AND METAPHORS TO
SHOW HOW BAD THE PROBLEM REALLY IS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
“JOHN, IF SALES AND CUSTOMERS CONTINUE
TO DECLINE AT THIS RATE, YOU’LL BE OUT OF
BUSINESS IN 11 MONTHS”
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“HOW YOU’RE CURRENT PROVIDER IS GOING
ABOUT PROMOTING YOUR BUSINESS MAKES
ABOUT AS MUCH SENSE AS CLIMBING A STEEL
TOWER IN A LIGHTENING STORM.”
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STEP #3: OFFER A CLEAR SOLUTION
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“OUR SOFTWARE AND SOCIAL MEDIA
SOLUTIONS WILL BRING IN 100 NEW
CUSTOMERS EACH MONTH.”
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“WITHOUT INCREASING PRICE, THESE NEW
CUSTOMERS WILL RESULT IN RECORD PROFITS
WITHIN THE NEXT 9 MONTHS.”
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COMMUNICATION TIPS
STEP #4: STATE THE BENEFITS
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“YOUR NEW CUSTOMERS AND INCREASED
REVENUES WILL ALLOW YOU TO BUILD YOUR
BUSINESS, HELP YOUR EMPLOYEES AND MAKE
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COMMUNICATION TIPS
STEP #5: CLOSE THE DEAL
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
AFTER YOUR PRESENTATION, YOU NEED TO ASK
FOR THE SALE.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
WITH A SMILE ON YOUR FACE AND PEN IN YOUR
HAND, YOU SLIDE THE CONTRACT OVER AND
SAY, “SO JOHN, LET’S GET STARTED.”
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COMMUNICATION TIPS
TRIAL LAWYER COMMUNICATION
TIPS FOR EVERYONE!
MITCHJACKSON.COM
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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3. COMMUNICATION TIPS YOU CAN USE THIS SAME FORMULA TO MAKE A POINT, WIN AN ARGUMENT OR CLOSE YOUR NEXT BUSINESS DEAL. MitchJackson.com 800.661.7044

4. COMMUNICATION TIPS STEP #1: STATE THE PROBLEM MitchJackson.com 800.661.7044

5. COMMUNICATION TIPS BE CLEAR AND DIRECT. THIS HELPS EVERYONE FOCUS ON THE REAL PROBLEM OR ISSUE. MitchJackson.com 800.661.7044

6. COMMUNICATION TIPS “JOHN, WE’RE HERE TODAY BECAUSE YOU JUST DON’T HAVE ENOUGH CUSTOMERS AND YOUR SALES ARE DOWN. THIS PROBLEM COULD PUT YOU OUT OF BUSINESS.” MitchJackson.com 800.661.7044

7. COMMUNICATION TIPS STEP #2: AGITATE THE PROBLEM MitchJackson.com 800.661.7044

8. COMMUNICATION TIPS USE EXAMPLES, STORIES AND METAPHORS TO SHOW HOW BAD THE PROBLEM REALLY IS. MitchJackson.com 800.661.7044

9. COMMUNICATION TIPS “JOHN, IF SALES AND CUSTOMERS CONTINUE TO DECLINE AT THIS RATE, YOU’LL BE OUT OF BUSINESS IN 11 MONTHS” MitchJackson.com 800.661.7044

10. COMMUNICATION TIPS “HOW YOU’RE CURRENT PROVIDER IS GOING ABOUT PROMOTING YOUR BUSINESS MAKES ABOUT AS MUCH SENSE AS CLIMBING A STEEL TOWER IN A LIGHTENING STORM.” MitchJackson.com 800.661.7044

11. COMMUNICATION TIPS STEP #3: OFFER A CLEAR SOLUTION MitchJackson.com 800.661.7044

12. COMMUNICATION TIPS “OUR SOFTWARE AND SOCIAL MEDIA SOLUTIONS WILL BRING IN 100 NEW CUSTOMERS EACH MONTH.” MitchJackson.com 800.661.7044

13. COMMUNICATION TIPS “WITHOUT INCREASING PRICE, THESE NEW CUSTOMERS WILL RESULT IN RECORD PROFITS WITHIN THE NEXT 9 MONTHS.” MitchJackson.com 800.661.7044

14. COMMUNICATION TIPS STEP #4: STATE THE BENEFITS MitchJackson.com 800.661.7044

15. COMMUNICATION TIPS “YOUR NEW CUSTOMERS AND INCREASED REVENUES WILL ALLOW YOU TO BUILD YOUR BUSINESS, HELP YOUR EMPLOYEES AND MAKE THINGS MUCH MORE ENJOYABLE.” MitchJackson.com 800.661.7044

16. COMMUNICATION TIPS STEP #5: CLOSE THE DEAL MitchJackson.com 800.661.7044

17. COMMUNICATION TIPS AFTER YOUR PRESENTATION, YOU NEED TO ASK FOR THE SALE. MitchJackson.com 800.661.7044

18. COMMUNICATION TIPS WITH A SMILE ON YOUR FACE AND PEN IN YOUR HAND, YOU SLIDE THE CONTRACT OVER AND SAY, “SO JOHN, LET’S GET STARTED.” MitchJackson.com 800.661.7044

19. COMMUNICATION TIPS TRIAL LAWYER COMMUNICATION TIPS FOR EVERYONE! MITCHJACKSON.COM MitchJackson.com 800.661.7044

5 Steps Trial Lawyers Take to Make Their Point

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5 Steps Trial Lawyers Take to Make Their Point