http://www.marketinggrin.com This short PDF gives helpful tips on choosing an SEO company in London.

1. What you should search
for when selecting a
search agency in London
Finding an SEO company in London may be a
hard task given that the search engine
optimisation market is not always transparent.
The majority of the search engine optimisation
companies demand either 12 month or 6 month
agreements so the potential loss could be
considerable.
Step one in picking an SEO company in London is always to understand what your goals are
since this will have an enormous influence on the search engine marketing campaign and
therefore the agency that you decide on. If you are a plumber for instance and work in East
London, the search engine optimisation work needed will be very different to an online store
that sells nationwide or even globally and therefore the seo agency which you pick will
change.
When deciding on an SEO Company in London, you ought to understand what exactly is
being offered. Is the search engine optimisation company offering onsite search engine
marketing only or both onsite and offsite SEO? Can they give you rough timescales
regarding how long it takes to get top search engine positions for your key phrases and are
they responsible for their work? Buying link bundles is certainly the cheapest way of building
backlinks however in doing so, you will be sacrificing control of the calibre of backlinks built.
Buying link building packages from an SEO company in London can be hugely damaging to
your brand as they are buying on number of links instead of on the quality of the links. For
instance: if you purchase 10,000 article links and discover your site has been black listed,
there is nothing that you can do since the search engine optimisation company has delivered
what they said they were going to.
Local search engine optimisation
campaigns tend to be easier than
competitive, countrywide campaigns. Very
little inbound link building is required for
local seo campaigns and sometimes just
onsite seo will be all you need. Web
design companies generally include
onsite seo campaigns during the web site
build. A seo company in London that only has local seo testimonials; they're not likely to be
able to achieve top search engine rankings for nationwide search engine marketing
campaigns.
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The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will
safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons
needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd
Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com

2. National campaigns in competitive markets demand considerably more seo work and
typically call for a professional SEO company in London. For competitive key phrases, onsite
search engine optimisation isn't sufficient and a great deal of backlink building has to be
carried out. Backlink building is very much like voting. The more quality backlinks the better.
If you're able to picture, a thousand inbound links from one website isn't as good as one
thousand backlinks from different domain names because it cannot be easily manipulated.
Preferably you want to build a huge, diverse amount of inbound links regularly. This requires
on going seo work.
An SEO Company in London which provides complete search engine optimisation
campaigns is responsible for their work so the quality is normally substantially better. An
agency that contracts out the inbound link building can't guarantee the quality of hyperlinks
is good.
Confidentiality Agreement
The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will
safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons
needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd
Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com