Mobile App not equals to Mobile Marketing! check out what brand can

1. Mobile Marketing
Volkswagen
Jacob Tang
@唐寅Jacob

2. Agenda
Why brand need mobile marketing
What brand can do via mobile
How to do it on different categories
Blog: Mobile Marketing Watch
@唐寅Jacob

3. Why brand need mobile marketing?
1999 2012
years in West V.S
Computer Mobile
@唐寅Jacob

4. What brand can do via mobile ?
Mobile App Not Equals to Mobile Marketing
Mobile App Mobile Site Mobile Promotion Mobile Solution
Younger than 30 Younger than 30 Younger than 30 Younger than 30
@唐寅Jacob

5. How to do it – Mobile App ( Type )
3 major types of mobile app for brand
Entertainment Promotion Function
- Brand awareness - Campaign support - Value added
- Easy to drive attention - Innovation - Regular use
- Entertainment - Message deliver - Rich content
- User Engagement - Interaction - Synergy
@唐寅Jacob

6. How to do it – Mobile App ( Sports Car Challenge )

7. How to do it – Mobile site
Mobile site is more important compare with mobile application, which
help customer to obtain instant brand information without spending
minutes to download and installation .

8. How to do it – Mobile promotion
Earned Media Paid Media
Paid Media
- Mobile Ad Network
- Weibo Fans - AdMob / Inmobi
- Sina / Tencent - Youmi / Weiyun
- Kaixin / Renren - Mobile Forum / BBS
- Brand page - Weiphone / Gphone
- Douban - Mobile Portal
- Mini Site - 3G / Sina / Sohu
- Solo App
- UC / Weixin
- Market Place
- Search Engine
Owned Media
- Company website
- Campaign Site
- Newsletter
Earned Media Owned Media
@唐寅Jacob

9. How to do it – Mobile solution
Event
TV
Outdoor
Radio
Mag
@唐寅Jacob

10. Where to obtain mobile marketing info?
Question
Where to obtain Mobile Marketing information?
Blog:
www.MobileMarketingWatch.cn
Logo:
@唐寅Jacob

11. Thanks @唐寅Jacob