This document provides an overview of Reticle Web Marketing's search engine optimization (SEO) services. Their mission is to deliver effective SEO that drives more website traffic and profits for clients. They offer organic SEO, pay-per-click management, website design/hosting, and other services. Their approach focuses on thorough keyword research and technical optimization to achieve high search engine rankings.

1. Welcome To: Reticle Web Marketing When Customers Search For You First !

3. Key Values What We believe Golden Rule: We will do our absolute best to serve and respect each client, supplier, and associate to the fullest of our abilities. Going above and beyond to be cooperative, courteous, and pleasant will be our standard operating principles without exception. Honesty: We are committed to a very high standard of integrity with our clients, suppliers and associates. We will keep our promises u nless extreme external circumstances exist. Communication: We will clearly & promptly communicate with all our clients, suppliers and associates. We will reply no later than the end of the following business day excepting injuries, illnesses, and vacations. Loyalty: We will recommend and promote our clients products or services whenever possible. We will gladly be an advocate for our clients , with your consent, every time we have the chance. Questions: We encourage all clients and associates to ask questions . We want every client fully informed and satisfied with our results, every step of the way. We believe that the only ‘bad’ question is the one that is never asked.

4. Terms & Definitions What You Should Know Search Engine Marketing (SEM) – Increases a website's search engine visibility and holds the attention of the search engine user once on your website. This is accomplished by using search engine optimization ( SEO ), pay-per-click ( PPC ) advertising, web design , web hosting , link building as well as other techniques. Search Engine Optimization (SEO) – Is a process of improving the ranking of a client website within the search results of a search engine. Additionally improving the volume and quality of traffic to a client website using an effective keyword strategy . Keyword – Single words or phrases normally entered by a search engine user, that will make your company name, website, products and services appear when a local, regional, national or global search is performed on a search engine. Keyword Strategy – With careful keyword research, the most effective local, regional, national or perhaps global keywords can be established to improve the relevance of your website to the search engine user looking for your product or service.

5. Terms & Definitions ( continued ) Pay-Per-Click (PPC) a.k.a. AdWords – Top dollar bids per click, per keyword, will win top positions on the right hand side and under Sponsored Links on any search page. When a search engine user enters a keyword the search engine provides results according to the highest bidder. The Pay-Per-Click ( PPC ) campaign is the primary income generator for all search engines. Website Design – To create a website presence for each client that perfectly matches the client’s needs in the areas of professional appearance, content , website navigation, ease - of - use and search engine ‘ friendliness ’ in order to successfully market the client’s products or services. Website Hosting – Computer servers display or host a client’s website and provide email services according to the client’s website domain name. Reticle Web Marketing can competitively host any client’s website and provide these email services specific to any domain name on our secure servers as an additional service.

6. Terms & Definitions ( continued ) E-Commerce – Any website that allows any prospective consumer to view products & services, add items to a shopping cart , check out, then pay with a major credit or debit card . E-Commerce allows for orders to be placed, and paid for; 24 hours per day, 7 days per week, from worldwide customers. Reticle Web Marketing ’s E-Commerce specialists can design and build any client’s E-Commerce needs as an additional service.

8. Key Services What We Do Best 1. Organic SEO – No other web marketing firm has the same proprietary methodology . No one shares our intense keyword monitoring disciplines. And none have the skilled technical people who are on our staff. We develop the key metrics that demonstrate the long-term value of Reticle Web Marketing ’s special Organic SEO services. 2. Pay Per Click/AdWords Mgt – When Reticle Web Marketing provides the Organic SEO service and manages the PPC program, your organic website ranking results to Page 1 are completed faster with lower cost. 3. Website Design – Whether we make the recommended changes to your website for the best Organic SEO results or you’d like a complete website overhaul, our expert team of web design professionals will produce the results you are looking for.

9. Additional Services How Else Can We Help 4. E-Commerce Sites – Our E-Commerce team is well equipped to help design, build, implement, and manage even the most complex Etail sites imaginable. Contact several clients from our referral list to see if our abilities impress you. Custom proposals will be presented based on what you need. 5. Website Hosting – This is an easy and cost effective service we provide on our dedicated server in our facility. Hosting your website with Reticle most often provides far quicker Organic SEO results. 6. Link Building – Another ‘a la carte’ service… we are very capable of finding and bridging the links your organization needs for the best and quickest Organic SEO rankings. 7. Web Consulting & Press Releases – Call us and pick our brain for any website question or current website challenge or new website project. Our hourly rate for Web Consulting & Press Releases won’t break the budget.