David Ogilvy Rates Claude Hopkins

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If you're in any way involved in sales, marketing and advertising, you have to read anything by David Ogilvy and Claude Hopkins.

Every time I see a bad advertisement, I say to myself,
‘The man who wrote the copy has never read Claude Hopkins’.
David Ogilvy

Get your copy of
Scientiﬁc Advertising
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Last night I attended an enchanting book talk with Piers Cruickshanks, author of Confluence: Beyond the River with Siseko Ntondini. It’s a story of how Piers and Siseko, who against all odds, won a gold medal at the Dusi Canoe Marathon. (Finishing 7th). But it’s really a story of the challenges of being human and triumphs of the human spirit when two cultures confluence. Piers shares a vignette where he was irritated that Siseko pitched up late for practice. For Piers it was easy to get to the dam. For Siseko – not so much – because of the transport challenges that he and countless thousands face every day. I can’t speak for Piers, but if it were me I would’ve been humbled and maybe slightly embarrassed at my ‘white privilege’ … him, then a 39 year old English teacher with a young family and the ‘perfect life’ and 18 year old Siseko clawing his way up from the streets of Soweto. Rachel I had a similar incident around 10 years ago. Rachel, my domestic assistant of 15 years was late again. I reprimanded her for being tardy. Her words to me made an indelible impression, “I get up every morning at 4 am and have to catch two taxis to get to you. I’m sorry, sometimes the taxis run late.” In those days I was paying her R150 per day including transport. I realised that she was spending half her wages on transport. So that meant that she had R75 left over for food, toiletries and paraffin for her and her children. I don’t know about you … even in those days I could drop R150 in a heartbeat on something frivolous and not even think about it. We don’t know what is happening with the human working for us, sitting next to us on the bus, at our work or in our schools. We don’t know what drama is playing out in their lives. Are they hungry? Are they sick? Have they lost a loved one? Are they going through marital strife? Are they depressed? Are they destitute? I try and walk in the other’s shoes. I try and feel what the other is feeling. Sometimes I get it right … mostly I get it wrong. Choice All I know is that I’m where I am by the grace of the Creator. I could’ve been born to different parents, in a different country and under different circumstances. My life would have been totally different – it could have been better or worse (whatever that means). So, I’m here now, in this moment. I can only control how I feel and how I react to my situation now. Other than that, I have little control of the outcome of this human experience. I choose gratitude. I choose awe. I choose to withhold judgment. I choose curiosity. I choose to see every human as the same. And, I know that every human hides a secret pain and untold hope. This humbles me because I hold the heart of everyone I come into contact with in my hand. It’s in my power to break that heart or grow that heart. It’s in your power too.

Confluence

Jacques de Villiers - Just Sell Something

Breastfeeding Milks The System

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Jacques de Villiers - Just Sell Something

When I was a young boy in the Karoo, one of my tasks was to prime the water pump. I had to push a lever down several times to prime the pump with water so that it would function properly. In essence, I was kickstarting the pump so that it could produce water all day long. Humans are like water pumps. We need to prime ourselves so that we can be effective throughout the day. This is where morning rituals and habits become invaluable. The only time when I'm selfish is the first two hours after waking. This is when I spend time on myself only. I've realised that spending time on myself is not selfish but rather, self-preserving. That time alone centres me so that I can tackle each day with vim and vigour. Here's a snapshot of my ideal morning routine. I said 'ideal' because in many instances I miss it by a mile. I know when I miss my rituals my day's off-kilter and I'm not as sharp as I could be. 05h00: Salat prayer (before sunrise) 05h10: Meditate for 20 minutes 05h30: Coffee and a rusk (catch up with news and social media on mobile device) 06h00: Run for 1 hour 07h10: Jump into swimming pool for 6 minutes (supposedly helps with weight loss) 07h20: Shower and dress 07h30: Morning pages - type 750 words (based on Julia Cameron's, The Artist's Way) 07h55: Five Minute Journal 08h05: Breakfast

Prime Your Pump

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Jacques de Villiers - Just Sell Something

I ask myself why some people are the architects of genocide and acts against humanity. Why do they unleash untold terror, destruction and misery onto the human race? How can someone be so cruel? Do they have a soul? These are all questions that plague and frustrate me because there's no simple answer. Is it because we allow them to thrive because of our indolence and ignorance. On 12 March 1938, the German Wehrmacht entered Austria and marched into Vienna. The German writer, Frederick Rech wrote: It was a day on which 'the criminal has been let go unpunished and made to appear more powerful than he is'. This notion plays out in South Africa and Africa. As citizens we have become victims of our own indolence, greed and fear. We've created and allowed Frankenstein's monsters to dictate our lives. Mugabe, Amin, Zuma, Motseneng, al-Assad,Taylor, Gupta, al-Bashir, Bell Pottinger and its attack dog, Georghegan. On the international stage, there are the usual suspects: Hitler, Stalin, Pol Pot, Tse-Sung, Bush, Blair and more recently, Putin and Trump. Is it because they're homicidal maniacs, megalomaniacs, narcissists or psychopaths? That this may be a part of their nature that they cannot fight. My grandfather who bred mules and horses, would look a humans the same way as he looked at horseflesh. Sometimes he'd look at someone and say "Die saad is sleg gegooi." (The seed is badly thrown). These poor creatures are lost to themselves and to us because their genetic makeup has destined them to act out in this way. They find it almost impossible to fight their true nature. They're all around us, of course. They're CEOs, managers, mothers and fathers and everything in-between. Or is it as simple as that they don't have a boss to guide them? We all need a boss to protect us and guide us. Most of us have that boss. Be it a parent, a prefect at school, a supervisor, a manager, a managing director and a chairman. Even the Pope has a boss ... God. Unfortunately, because our bosses are as fractured as we are, we don't always get it right. But, at least there is someone that gives us a moment to pause before we act only in our interest. I have a notion, that the individuals I've mentioned don't have a boss. They don't have someone to guide them. They believe their own PR and they think they can do no wrong. They have nobody to put them straight, chastise them or build them up. They have no compass because they think they are the compass. They're spiritually bereft because if they had an inkling that they're far from perfect, that they make mistakes and that they need guidance, they'd turn to their ultimate boss ... their creator. But they don't, because they think they're omnipotent. Of course, now I wonder ... does God have a boss?

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Last week I attended a running clinic by Norrie Williamson. He said something to the effect that running doesn’t cause injuries. Running reveals bad habits that we havepicked up over time. Like sitting at a computer all day long. Sitting at the wrong angle facing the computer. Driving everywhere and not walking. Poor sleeping patterns. Incorrect running technique. Wrong shoes. And, so on. Essentially, running reveals our flaws.

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