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social design




Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
what is                   social design ?




Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
improving living quality
                                      what is                    social design ?
                humanitarian
                               design activism
                   senstive design
                                      improving living quality
                                                    responsible design
                                                      design for development




Jaclyn Le   |   Public Service Design Seminar   |    Prof. Mager by Design SpringProf. Mager
                                                     Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
improving living quality
                                      what is                    social design ?
                humanitarian         Social design is a participatory
                    design activism design approach to integrate
                 senstive design marginalized communities
                       improving living quality – Satu Miettinen
                                                    responsible design
                                                      design for development




Jaclyn Le   |   Public Service Design Seminar   |    Prof. Mager by Design SpringProf. Mager
                                                     Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
What is the relation between
                                          social design and service design?

            improving living quality
                                      what is                    social design ?
                humanitarian         Social design is a participatory
                    design activism design approach to integrate
                 senstive design marginalized communities
                       improving living quality – Satu Miettinen
                                                    responsible design
                                                      design for development




Jaclyn Le   |   Public Service Design Seminar   |    Prof. Mager by Design SpringProf. Mager
                                                     Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
CASE STUDY: Alzheimer 100
                                                                                              An initiative through Dott 07
                                                                                              that aimed to come up with design
                                                                                              opportunities for the challenges
                                                                                              presented by dementia.




Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009          |   Winter 2009   |   Jaclyn Le
METHODS: Story Telling
                . capturing glimpses into the daily life with dementia through film
                . workshop held to train them in film-making & interviewing
                . video footage used as tool to generate dialogue at Co-design Day


Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
METHODS: Co-design Day
                . invited community to share stories, identify challenges & generate ideas
                . listed all the challenges and began to narrow them down
                . divided up participants into teams in which each focused on a challenge
                                                             awareness and early stage support, first experiences, carer
                                                                  support, stigma, assisted technology and end of life
Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
OUTCOME
                     . Dementia Signposting Service
                     . Volunteer mentoring scheme for caregivers inspired by TimeBank
                     . Prototype for a safe wandering path for care homes
                     . Integration of co-design into the National Dementia Strategy

Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
CASE STUDY: Hole-in-the-Wall
                                                                                                                                An experiment by
                                                                                                                                Prof. Sugata Mitra
                                                                                                                                in which he and a
                                                                                                                                team of researchers,
                                                                                                                                including designers
                                                                                                                                & engineers,
                                                                                                                                planted computers
                                                                                                                                encased in glass
                                                                                                                                into walls nearby
                                                                                                                                playgrounds of
                                                                                                                                primary schools.



Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
RESPOSE: Computer Kiosk
                . aimed at children between the ages of 6 - 12 years old
                . to prevent misuse, screens placed at child eyelevel, roofs above the
                screens to assure that tall adults could not fit underneath, benches have
                enough legroom for a child, and keyboards only accessible by small hands
                underneath plastic shield.
Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le
OUTCOME
                . children who had access to the kiosks tested with high computer literacy
                scores, and improved English and math scores
                . found that children could teach themselves computer literacy without
                supervision independent of gender, ethnicity, social class, and education.
                . 100 kiosks in 31 cities including in Cambodia, South Africa, and Egypt
                . accessed by 50,000 children
Jaclyn Le   |   Public Service Design Seminar   |   Prof. Mager by Design SpringProf. Mager
                                                    Living Quality  |     |      2009         |   Winter 2009   |   Jaclyn Le

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What is Social Design?

  • 1. social design Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 2. what is social design ? Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 3. improving living quality what is social design ? humanitarian design activism senstive design improving living quality responsible design design for development Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 4. improving living quality what is social design ? humanitarian Social design is a participatory design activism design approach to integrate senstive design marginalized communities improving living quality – Satu Miettinen responsible design design for development Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 5. What is the relation between social design and service design? improving living quality what is social design ? humanitarian Social design is a participatory design activism design approach to integrate senstive design marginalized communities improving living quality – Satu Miettinen responsible design design for development Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 6. CASE STUDY: Alzheimer 100 An initiative through Dott 07 that aimed to come up with design opportunities for the challenges presented by dementia. Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 7. METHODS: Story Telling . capturing glimpses into the daily life with dementia through film . workshop held to train them in film-making & interviewing . video footage used as tool to generate dialogue at Co-design Day Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 8. METHODS: Co-design Day . invited community to share stories, identify challenges & generate ideas . listed all the challenges and began to narrow them down . divided up participants into teams in which each focused on a challenge awareness and early stage support, first experiences, carer support, stigma, assisted technology and end of life Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 9. OUTCOME . Dementia Signposting Service . Volunteer mentoring scheme for caregivers inspired by TimeBank . Prototype for a safe wandering path for care homes . Integration of co-design into the National Dementia Strategy Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 10. CASE STUDY: Hole-in-the-Wall An experiment by Prof. Sugata Mitra in which he and a team of researchers, including designers & engineers, planted computers encased in glass into walls nearby playgrounds of primary schools. Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 11. RESPOSE: Computer Kiosk . aimed at children between the ages of 6 - 12 years old . to prevent misuse, screens placed at child eyelevel, roofs above the screens to assure that tall adults could not fit underneath, benches have enough legroom for a child, and keyboards only accessible by small hands underneath plastic shield. Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le
  • 12. OUTCOME . children who had access to the kiosks tested with high computer literacy scores, and improved English and math scores . found that children could teach themselves computer literacy without supervision independent of gender, ethnicity, social class, and education. . 100 kiosks in 31 cities including in Cambodia, South Africa, and Egypt . accessed by 50,000 children Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager Living Quality | | 2009 | Winter 2009 | Jaclyn Le