1. Summary of audience
research

2. Age
• 100% of those who answered my first questionnaire
were between the ages 16-20 which reveals this is
the specific audience I should be targeting in terms
of context of the film. My plot and characters should
be of a similar age in order to appeal to my audience
so they are able to sympathise or understand the
situations that the characters are in to some extent.

3. Gender
• 50% of males and 50% of females answered
my questionnaire which suggests despite
romance being associated with female
leaning, some of the films within the genre
may also appropriately appeal to a male
audience also. This suggests I will needs to
make a trailer that to some extent will appeal
to both genres in some way.

4. Hobbies and interests
• Hobbies and interests of those who answered my
questionnaire included jointly some form of
exercise and also listening to music. Therefore the
music of the trailer needs to be clearly thought
out in order to meet the expectations of the
audience in terms of age and gender. Meaning it
needs to be well recognised by its audience.
Some of the participants also stated that they
enjoyed reading which suggests they may read
the books associated with the film which means
the film should incorporate elements of the book
and show clear understanding of the plot.

5. Favourite romantic film
• The answers to this questions gained a varied
bunch of results including The Hunger Games,
The Notebook, Fault in our Stars and 10 things I
hate about you. All suggested it was because of
the emotions within the film therefore the trailer
needs to reveal these emotions and make the
storyline appear dramatic and sincere so that it
can appeal to the audience. They also made
comment of how the female finally finds the man
she wants revealing there support for the typical
‘boy meets girl’ scenario.

6. What do you expect to see?
• In the trailer the participants focused strongly
on the romance between the characters and
the symbols which demonstrate that. They
also focused on the use of dialogue and
backing music which emphasises what the
characters are saying and what they mean. It
reveals that the audience believe the trailer
should be dramatic and have an appealing
impact to make the audience want to see the
film.

7. What type to you enjoy most?
• 100% of the audience said that they preferred
romantic comedy over any other type which
suggests the most effective type of romantic
films is one that has a happy ending so that
the audience feel content with a narrative
resolution at the end despite any catalyst
situation that may occur within the film.

8. What do you expect to see in a
romantic film trailer?
• The film trailer should give a basic overview of
the plot and introduce the main characters
within the story. The editing should be fast
paced and enable the audience to understand
the storyline but not reveal enough to ruin the
film. It should suggest what love is about and
intrigue the audience to believe the
relationship between the characters.

9. What should the characters be like?
• Both gender should be happy and males
should be associated with an attractive female
which the audience suggested should be
blonde. Example for males such as Zac Efron
where given, suggesting they should be
attractive and conform to stereotypes such as
‘cheesy’ lines and romantic gestures.

10. Focus group survey
• 70% believed that close-ups where the most
effective shot. This suggests that the audience
place importance on the emotions of the
character in order to read the storyline.
• The impression of the music in the film trailer
my target audience watched suggested it was
a romantically devastating film. The audience
also suggested it connoted the passion
between the characters.

11. Editing and conventions.
• The target audience suggested the soft fading
techniques made the trailer effective as it built up
to an unexpected accident happening. The fade
to black showed the severity of the accident
which was sad for the audience to witness.
• 100% believed it was conventional for a romantic
film genre because it had the typical ‘boy meets
girl’ scenario where the women is oblivious to
what is going on.

12. Conforming to gender stereotypes.
The target audience commented on how
masculinity was shown through the use of
clothing such as the suit and femininity by the
use of a white wedding dress. The use of
clothing also distinguishes the social class of the
characters.

13. Fonts
• 70% of the target audience believed the use of
fonts in the trailer where very effective. With
the other 30% stating they were average. This
suggests the fonts should have been more
thought out in order to conform to masculine
or feminine stereotypes. The colour of the
fonts used also were said to connote purity
which was synonymous to a wedding dress,
this is effective as it shows a simple but
powerful message.

14. Lighting and use of language in a
romance trailer.
• High key lighting was suggested to be most effective as it
connotes happiness and the use colours during the
accident where commented on. They were dull and low key
lighting suggested the build up to something bad
happening.
• ‘I love you’ was the most recognised use of language by the
audience to be used in a romantic trailer. The word ‘vow’
used in the trailer epitomises the meaning of love as when
you vow something you make a promise and love is about
making and keeping promises between each other.
• 100% of the audience stated that red was the most
effective colour associated with love and romance. The
comment on colours suggests colours such as red and white
are most effective for a romantic genre.