2. Key words that are applicable to the
site:
• Technological Convergence
• Web 2.0
• Prosumers
• Distribution
• Exhibition/Consumption
3. Does it support “We Think”?
• Participate: People can comment on the music
uploaded by new artists.
• Share: Artists can upload and share their music
on a global scale.
• Freedom: New artists have the freedom to post
their music for an audience to hear and don’t
have to depend on “The Big Three” main
corporations in the music industry to be heard.
• Equality: Doesn’t cost to upload so anyone can
potentially post their music without financial
limitations.
4. Distribution
• Share: Artists can distribute and share their
music to a global audience.
• Freedom: They have the freedom to distribute
their music without the need of a record label.
• Equality: Anyone can distribute music and
there are no financial limitations and this gives
everyone a fair chance at getting their music
heard globally.
5. Problems Raised Linking to
Leadbeater’s theory…
• “How do we earn a living when everyone is
freely sharing their ideas?”
• This process of uploading and consuming
music for free may negatively affect the music
industry as current artists may struggle to
compete against the “free music” and may
find it difficult to earn a living because of this.
