2. The 3 products:
These are stills from my
film trailer and the two
ancillary tasks that
make up my 3 products
3. Colours:
Most of the trailer is in
colour, however there is a
couple of black and white
scenes when the ghost
appears – I feel that the
use of black and white on
that scene in particluar
and in those pictures
makes them seem more
chilling and haunting – as
a ghost should be.
4. Clothing:
The clothing worn by the ghost is the same in the
trailer, poster and on the front cover of the
magazine. The clothing is as I wanted it to appear
– innocent, smart and relatively formal, despite the
fact that the ghost herself is not innocent.
5. Image:
The same image is used
on the poster and on
the front cover of the
magazine so that
people would be able to
make the connection
between the two – and
know that they are
promoting the same
film as the image itself
is a still from the trailer,
so this image it is
featured in all 3 tasks.
6. Location of image:
The image was shot in the hallway of the
house featured frequently in the trailer and
so connects the 3 tasks further.
7. Font:
The font used for all 3 does vary. The
font for the trailer is Helvetica, the
title and tagline font for the poster
is Century Gothic, the billing block
is Agency FB and the website
address is Times New Roman,
and the magazine features:
Britannic Bold for the title, Arial for
the information and Times New
Roman for the price. All of the
main fonts for all 3 are all sans
serif fonts (Arial, century gothic
and Helvetica) however they all
have a different main font for a
reason. I found that the trailer
suited Helvetica, the poster was
more suited to Century Gothic as
it looks plain and simple, like the
ghost, but manages to appear to
be quite chilling, and I felt Arial
was more suited to a magazine
front cover as it is a more
traditional font for a magazine.
8. Overall...
I do feel that my 3 products are an effective combination.
The main image on the poster and magazine are a still
from the trailer and are also a memorable image of the
ghost – especially as supernatural beings are not
usually shown in great detail in trailers but I decided to
challenge that convention, which would be a shock to
a viewer of the trailer as they would probably not be
expecting to see her in too much detail, so a head on
image of her would be memorable to them – hence
why it is the image featured on both ancillary tasks.
But I think it is also important to stay true to what suits
which publication - moving images, promotional
posters and film magazines are very different aspects
of media so I think fonts, in particular, should be kept
to whatever suits the task, hence why mine vary.
