1. Digital Graphics
Jonah Adshead

2. File Formats

3. Raster Graphics
• A Raster graphic is an image made up of
bitmaps. Bitmaps are made up of pixels and
each pixel records the colour of their section
of an image.
• Bitmapped images have a set resolution
meaning that resizing can cause distortion and
affect the quality of the image.

4. Vector Graphics
• Vector graphics are made up of vectors. These
vectors are defined by a start and end point
with curves and angles between them. From
this information the line can become a curve,
a triangle or any shape.
• Because of this a vector graphic can be scaled
as big or as small as desired with no loss of
definition.

5. JPEG
Stands For Joint photographic experts group
Used For Photographs in a web format
Advantage Compatible with many software types and
so is a good general file to use.
Disadvantage Loses quality when many edits are
undertaken due top the multiple
compression and recompression each
time.

6. TIFF
Stands For Tagged image file format
Used For Desktop publishing
Advantage Allows multi-page documents to be saved
as a single file.
Can be compressed with no loss of quality.
Disadvantage Is not as compatible with many software
programmes as a JPEG file is.

7. PSD
Stands For Photoshop Document
Used For Front covers of magazines
Advantage Can save layers, page formatting
information and supports transparency
Disadvantage Is only compatible with photoshop.

8. AI
Stands For Adobe Illustrator Art
Used For Logos and graphics to represent a
company.
Advantage Makes vector graphics so the work can be
scaled as big or small as desired.
Disadvantage Only compatible to adobe illustrator.

9. 3DS
Stands For 3D Studio
Used For 3d modelling, animation and rendering
Advantage Industry standard format for using and
saving 3D files on different software
programmes.
Disadvantage Can only be used on software that
supports 3D designs.

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
I like how simple the image looks. It was easy and quick to achieve a good result and
this means that many shape images can be made quickly and it would be good for a
large scale production.
What would you improve if you did it again?
If I was to do this task again I may try and use more shaped to add some detail in the
image. I do like the simplicity of the current image however and I believe adding more
detail would create an entirely different look.

13. Rotoscope

14. Evaluation
What did you like about your image?
Much like the shape image I really liked the simple look the image has and how quick
and easy it is to create. It is much easier to add detail to the image however and this
gives it a much more realistic and sophisticated look.
What would you improve if you did it again?
If I were to do this again I would add more detail in the image by adding highlights into
the hair and different tones on the skin etc. I would also like to experiment with the
different fills such as the pattern fill and gradients rather than the standard block
colour fill.

15. Text Based

16. Evaluation
What did you like about your image?
I like the way the image contains only typographical elements and translates the
meaning of the word through its appearance. The simplicity of the image I also find
attractive.
What would you improve if you did it again?
If to do the image again I would maybe try and make it more complicated. I don’t
know if this would necessarily improve the image but would instead change the whole
look of it and make it completely different. Nevertheless if doing this again I would like
to explore the design possibilities from a more graphical and complicated angle.

17. Logo Creation

18. Evaluation
What did you like about your image?
I like the simplicity of the logo and believe the colours work well drawing the eye, as
does the bright yellow spark graphic I have included in the centre of the design. The
newspaper graphic fits in well for the purpose of the logo as it is strongly linked to
Print Based Media.
What would you improve if you did it again?
I think some of the spacing of the different elements could be improved next time I do
this. The newspaper and pen is slightly off centre but I don’t think they look too good,
I don’t know if that’s because they are not enough off centre to look like a deliberate
design decision or what, but I would play about with the positioning of different
elements if creating a logo again.

19. T-Shirt Designs

21. Proposal
Dimensions
2400 by 3200 pixels
Content
Quite a simple line design featuring two triangles a hand of Fatima, some gems and
two Egyptian themed cats as well as lined patterns and an Egyptian eye.
Export Format
PNG file
Advantages; Compatible with Redbubble, Supports transparency
Disadvantages; Very large file size

22. Proposal
Deadline
Monday Tuesday Wednesday
Begin drawing out lines of
image on Photoshop.
Finish drawing lines and
add in details of patterns
and begin adding colour.
Complete colour adding
and finish off image
ensuring I am happy with
it.
Upload to redbubble.
Schedule
Audience
Males and females around 15-25 years of age.

24. Peer Evaluation
What are the strengths of the final image?
What could be developed if the image was
repeated?

25. T-Shirt Evaluation

26. Does your final product reflect your
original intentions?
Yes, I believe the design of my final product fully reflects the idea I had in my head
when beginning the project and I am pleased with it. The final design looks very like
the initial drawings I did at the beginning of the project and so I am happy that I
represented the idea I had at the start of the project well.

27. Is your product suitable for your
audience?
Yes, I believe the product is suited to the target audience I have proposed of males
and females from 15-25 years of age. This audience group are the most fashion
conscious of any other and so will most likely appreciate the content of the t-shirt
design as it includes quite a lot of on trend themes and ideas. It is quite gender
neutral, meaning both male and females would be able to wear it well.

28. What do you like/dislike about the
techniques you have used?
I think the technique of using the lasso tool to draw around a scan of a drawing I had
done worked well. It allowed me to separate the different parts of the image and
build the design up bit by bit. This technique did however mean I was filling the
shapes in with a white background and so meant no parts of the image are
transparent and so must be put on a white t-shirt in order to look attractive.

29. What do you like/dislike about how
your final product looks?
I like the final look of my product overall but I was unable to make the
background of my image transparent. Because of this I decided to only make
it available to buy on white clothing so this fault would be harder to notice.
That is something I dislike about the final product as it would've been nice to
be able to sell it on multiple different colours of t-shirt.
I think the simplicity of the image works well and the fact that it is mainly
black and white line drawing is attractive and make the few colours I have
used stand out well and look very striking.

30. Why did you include the content you
used?
If undertaking the task again I think I would work on the way I drew the graphic on
Photoshop. This is because the way I did it didn’t allow me to have transparent fills in
the shapes I wanted to be transparent. I realised this fault very late in my production
and couldn’t right it and although not disastrous it did mean I could only print on
white t-shirts, a factor that has limited my designs.
Other than that I believe the colours I have chosen work well and the design is good,
the complexity of the image is well balanced as it is simple enough not to look
overcrowded but detailed enough to still be interesting to look at and attract the eye
of a potential customer.

31. What style have you employed in your
products?
I have took quite a lot of influence from drawings and other designs featuring a Hamsa
or Hand of Fatima as I like the look of these images and believe they are quite
fashionable at the moment and so work well in a design. The geometrical triangular
design I have adopted is also popular at the moment and is featured in clothing,
album artwork and even tattoo’s!
I believe the cats I have used in my image fit in well with the mystical Hand of Fatima
and work well in the image, as do the gems I have also featured.

32. Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
– Responses you disagree with