3. Company Profile
Flagship
company of Future group
MD and CEO- Mr. Kishore Biyani
It has over 1000 stores
Across 71 cities in India
Employees over 35,000 people
Headquarter in Mumbai
4. History
Incorporated on 12 october,1987 under the
name of Manz Wear Private Limited
On 20 September 1991, it was converted into
a Public Limited Company under the name of
Manz Wear Limited
On 25 September 1991, name changed to
Pantaloon Fashions (India) Limited
In 1992 company launched pantaloon
trousers,shirts,denims,sleep suits and other
ready made garments
5. Cont…
1995
,it launched “John Miller” shirts
1998, it launched “Shrishti” salwaar
kameez
1999, name changed to Pantaloon Retail
(India) Ltd.
6. Brands at pantaloons
Pantaloons brands
AJile
UMM
Bare Denim
Chalk
Rig
Trishaa
Non-Pantaloons brands
Biba
Remanika
SpyKar
Lilliput
Lee Cooper
109F
7. Strategies
Increasing penetration by leveraging supply
chain, distribution and logistics network
Procurement from low-cost production
centers outside India
Increasing customer satisfaction and base of
loyal customers
Continue to upgrade information technology
systems and processes
Continue to train employees and seek
entrepreneurship from employees
8. Brand equity pyramid
Consumer Brand
resonance
Consumer
Judgments
Brand
Performance
Brand
salience
Customized
product mix
depending on
regional customer
behavior &
preference
Reducing knowledge
gap, delivery gap ,
measure service
performance,
branded items
Quality product at
competitive prices
Good service
experience with
store associates,
variety ,
convenience
Consumer
feelings
Not much rush , soothing
music ,private labels kept
in front
Brand
Imagery
Strong understanding of value retail,targetting middle class
9. Brand Architecture
Pantaloons is the house of brands which is in to apparels
and accessories
Targets mass market
Keep a track on latest fashion
Premium Brands like Peter England, Spyker, Van Huesen,
Lee Cooper ,Levi’s are also sold by pantaloons
Acquired by Aditya birla group which already created
good brand image in consumers mind
Shadow Endorser..
13. Benefits
One
stop purchasing solution
Covers maximum verity of well known brands of
apparels and accessories that covers most of the
socio economic groups of the society
Gives platform to the customer where he can
easily differentiate between products of different
brands and choose best out of it.
20. Strength
“ Pioneer in the industry, largest market share and capitalization
It is India’s largest retailer having 1000 stores across 72 cities in India.
“ Reputation for value for money, convenience and a wide range of products all
in one store
Balanced value and lifestyle portfolio
Logistics network and backward integration will improve margin
“ Presence in major cities”
It is always updated with changing consumer preferences- fresh fashion for
every one.
“ Highly Strategic human resource management and development. It invests
time and money in training people, and retaining them
“ Most trusted and respected brand by the consumers
21. Weakness
“
Pantaloons does not function internationally, which has an
effect on success, as they do not reach consumers in overseas
markets.
“Consumers
from premium target group perceive it as low
quality brand.
22. Opportunities
“
Soon Pantaloons is planning to convert from a family store to luxury store
“ To take over, merge with, or form strategic alliances with other global
Huge untapped market .
retailers, focusing on specific markets
Increase in footfalls by increasing ATL – TV commercial promotions
India is fast emerging as retail hub for top brands as government allowed FDI
in single brand and multi brand retail.
Organized retail is only 4.5 % of total Indian retail industry.
23. Threats
Being number one means that you are the target of competition.(Extra
competition and new competitors entering the market could unsteady
pantaloons retail India)
“ Consumer lifestyle changes could lead to less of a demand for pantaloons
retail India products/services
“ The actions of a competitor could be a major threat against pantaloons retail
India, for instance, if they bring in new technology or increase their workforce
to meet demand
“ Shopping Culture: Shopping culture has not developed in India as yet. Even
now malls are just a place to hang around with family and friends and largely
confined to window-shopping.
Strong competition from unorganized retail sector in India.
Online shopping is emerging trend in consumers due to convenience
24. Factors driving growth are
Emergence of nuclear families
Falling real estate prices
Growing trend of double-income households
Increase in disposable income and customer
aspiration
Increase in expenditure for luxury items
Large working population
Low share of organized retailing
Growing liberalization of the FDI policy in the
past decade
25. Points of parity
Points
of parity-are those elements that are considered
mandatory for a brand to be considered a legitimate competitor in
its specific category.
It is what makes consumer consider your
brand, along with your competitors.
