![Creating a Product Biz K. Jagannath Rao [email_address]](https://image.slidesharecdn.com/biz101-12873117070522-phpapp02/85/biz101-1-320.jpg)
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Creating a Product Business Plan
- 1. Creating a Product Biz K. Jagannath Rao [email_address]
- 2. The Biz Triangle Technology Products Markets Finance
- 10. Biz Qualifier Investment Time Frame Cash cycle Rev forecast GTM Key Technology/IP Market Size Target Customer Customer Value USP Product Opportunity
- 12. Roadmap H1-09 H2-09 H1-10 H2-10 $x $x $x $x $x $x $x $x
- 13. Product Architecture Core Platform Core Platform Core Platform Core Platform Input Input Input Output Output Output User I/F User I/F User I/F System I/F System I/F System I/F
- 14. Implementation Strategy Buy / Build / Partnership Scaling – Volumes, Features Goto Market
Notes de l'éditeur
- This represents a business meta-model, a generalized model of all models that sell technology related products. This is used in BSAP workshops to help focus the participants. This picture helps frame a set of questions: What products and or services comprises your line of business? What is the mission of your LOB? Who are your customers? What is your differentiated value to your customers? How does it map to your customer’s Operation Cycle? (This identifies who is likely to pay for the solution) What market segments are you attacking? How are the market segments differentiated? What is the vision of the new value proposition(s)? What is the go to market strategy for this value proposition? When the LOB is short on cash it begins to put tremendous pressure on Product Development due to the order of precedence in fulfilling cash demands.