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G
GALAXY GLOBAL GROUP OF INSTITUTIONS

PERCEPTION

Développement personnelBusiness
1  sur  16
[object Object],EXAMPLE: 50 % OFF ON PETER ENGLAND SHIRTS. ONE SAYS VERY GOOD: OTHER SAY COMPANY IS SELLING OUTDATED AND OLD STOCK
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES: 1000 OF STIMULI EVERY DAY,HOUR ,SECOND BUT YOU CONCENTRATE ON ONLY FEW : WHY SO
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],LIST DOWN THE THINGS WHICH COMES IN WAY WHEN YOU ARE IN BIG BAZZAR.
[object Object],[object Object],INDIVIDUAL PERCEIVE A SMALL STIMULI TO BE FUNCTION OF WHOLE. PICTURE OF OLD/YOUNG LADY TOGETHER: SO YOUR PERCEPTION AND HOW YOU PERCEIVED GROUND: SEE FIGURE AT PAGE 185 (schiffman book) 3 BASIC PRINCIPLES OF ORGANIZATION: 1. FIGURE AND GROUND, 2. GROUPING, 3. CLOSURE
[object Object],[object Object],[object Object]
3.INTERPRETATION OF STIMULI ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],3.INTERPRETATION OF STIMULI EVALUATION OF A SINGLE OBJECT or PEOPLE IS BASED ON JUST ONE or FEW DIMENSIONS. EXAMPLE: MAN IS TRUSTWORTHY, FINE AND NOBLE BECAUSE HE LOOKS YOU IN THE EYE WHEN HE SPEAKS.
CONSUMER PERCEIVED IMAGES ABOUT FOLLOWING AFFECT HIS/HER C.BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERCEPTION OF RISK ,[object Object]
ETHICS AND CONSUMER PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 

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Cb consumer perception

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  • 11.
  • 12.
  • 13.
  • 14.  
  • 15.  
  • 16.