Medical tourism blues and how to cure them by dr prem jagyasi
1. Medical Tourism Blues
how to cure them?
Dr Prem Jagyasi
Chartered Marketing Consultant
MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE
2. Topic Objectives
Medical Tourism is experiencing
enormous growth in the present era.
However, several stumbling blocks are
not allowing this industry to achieve its
maximum potential.
4. Awareness
The concept and benefits of “Medical Tourism” are
poorly presented.
Medical Tourism is just not tourism or trip, the core
is high quality medical treatment with the added
advantage of tourism.
Industry players involved in medical tourism should
focus on right objectives to ensure proper
awareness is in place.
5. Information
Lack of Authorized, Authentic and Reliable information about
Medical Tourism
Unauthorized information – Blogs, Websites, MT news
sites
Unauthentic Information: online – example
6. Bilateral Synergy
◦ The Government authority of the developed world should term
Medical Tourism as the legal and formal option.
◦ B2B between the medical tourism providers and insurance
companies
◦ All of the leaders associated with the Medical Tourism industry
should come together to make this concept a formal,
acceptable and affordable industry.
7. Quality and Transparency
Identifying, evaluating and fostering quality of care available
abroad.
We need to remove this skepticism, and identify, evaluate and
foster quality of care available abroad,
Pre-operative and post-operative issues
Lack of transparency in price
Unethical Advertisements
Future technological development for quality
Lack of Certification / Accreditation
8. Ethical
Medical Tourism shouldn’t be decision of necessity,
it should be decision of choice.
Priority should be given to residents
Only over productive services should be allowed to
promoted
Income from foreign patient should be invested for
local population
9. Education
Education about Globalization of Healthcare
Education about regional healthcare crises and
development, evaluation and monitoring of Medical
Tourism Related Solutions.
Education about regional:
◦ Culture, language and healthcare ethics
10. Networking / Communication
Platform for bi-lateral communication within:
◦ Health Authorities
◦ B2B
Providers and Insurance
Health Authorities and Insurance
◦ B2C Communication
◦ Platform for non-commercial networking
11. Facilitators
Objective
◦ Face of the industry
◦ Coordinators
◦ Lack of Knowledge
Key Issues & Growth Hurdle
◦ Authorized / non - accredited organizations are issue for
industry
Key points for facilitation business
◦ Opportunities
◦ Challenges
◦ Services
12. Developing Two Way Street
Medical Tourism should be two way street.
◦ Developing Healthcare Exchange Resources Programs to
compensate
◦ Authorities should not develop economic or brain drain system
13. Authority
one world – one organization – one team
Need of Authority to set Direction, Objectives,
Mission and Role
◦ Participation by Healthcare Leaders, Insurance Providers,
Corporate Buyers, etc.
◦ One world – One organization – One team
15. Copyright / Disclaimer
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No material within this presentation may be copied, in any form, for
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16. Medical Tourism Blues
how to cure them?
Dr Prem Jagyasi
Chartered Marketing Consultant
MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE
Chief Strategy Officer – Medical Tourism Association, USA
Notes de l'éditeur
Welcome, Medical Tourism Association Meeting.
Let me introduce you to every Medical Tourism Active.
Introduction…
Having introduce to them, let me also clarify that issue which we are going to discuss, are not only evaluated by officer. MTA is a non=profit association, we have members and advisory board members, who they actively communicate with MTA, and discuss, though we will address issue, me might be able to give answer to all issues are few issues might remain unanswered, but evaluating issues iteself is good solutions.
We have divided all this issues in several categories, some of the issues might be overlapping.
Awareness is the most vital tool in today’s world necessary for proper decision making in life; however, various poorly researched steps lead people to getting distracted from the main focus of the exact concept.
The concept and benefits of “Medical Tourism” are poorly presented. The knowledge is being mostly passed on by word-of-mouth or by internet-savvy individuals; the majority of it remains unreliable or fraudulent. Ignorant people continue dropping baseless comments on website blogs which seem to be enough to divert the populace to be aware of not only the pros, but more importantly the cons of medical tourism.
Hence it’s highly necessary to put forth the authorized, authentic and well researched meaning.
People need to know that Medical Tourism is just not tourism or trip, the core is high quality medical treatment with the added advantage of tourism. Industry players involved in medical tourism should focus on right objectives to ensure proper awareness is in place.
Bilateral Synergy
The Government authority of the developed world should term Medical Tourism as the legal and formal option. The people traveling from the UK and the US are to be supported and compensated. All of the leaders associated with the Medical Tourism industry should come together to make this concept a formal, acceptable and affordable industry. People should be aware of official and responsible associations dedicated to Medical Tourism related affairs. Though many medical associations and government authorities have started recognizing medical tourism as a solution, which is certainly a feather in the cap of the medical tourism industry, the medical tourism industry still seeks formal and legal approval from authorities.
Transparency is very much essential to make it a successful drive.
There is little way of knowing an overseas facility or physician has the same quality. Internet claims certainly are highly dubious.
We need to remove this skepticism, and identify, evaluate and foster quality of care available abroad, best quality standards should be presented by the proper certified and accredited Medical Tourism providers and facilitators. The pre-operative and post-operative issues, future technological development, proper certification or accreditation are to be taken care. Price structure policy must be expressed with transparency by healthcare organizations and medical tourism facilitators. As the industry is grows medical tourism facilitators are mushrooming. Though the role of medical facilitators is vital in many cases, a facilitator with little information could spoil the growth of the industry. Facilitators should follow guidelines suggested by associations, and such as the Medical Tourism Association develop a strict adherence plan to ensure safety, benefits and convenience for Medical Tourism. The ultimate objective of a Medical Tourism
Transparency is very much essential to make it a successful drive. There should not be any hidden cost or expense in the process of Medical Tourism. In the developed countries health and medical regulatory laws ensure quality. There is little way of knowing an overseas facility or physician has the same quality.
Medical Tourism is the industry which involves the Ministry of Health, the Tourism Board and a country’s Economy. In many countries, government authorities are trying to get maximum business, jumping to capture a piece of the pie of this industry without any regard for the ethical norms and regulations.
The residents are to be given priority; affordable healthcare services are to be provided and accessibility and availability are to begin in their home country for their residents first. Hence, government authorities should identify and promote certain medical tourism services, which are over produced by healthcare providers in their region.
The government should identify organizations which are capable of offering international care, and only certain services should be allowed by such organization for international patients.
There are not sufficient career oriented education regarding the Globalization of Healthcare.
Regional healthcare crisis and development, evaluation and monitoring of Medical Tourism related solutions are the important facets that need empowerment.
Regional education that covers culture, language and healthcare ethics are to be imparted and educational events to be performed to instill the notion of Medical Tourism perception among all.
A professional base to be established for bilateral communication/networking within health authorities. There are many B2B providers, health authorities and insurance, but there is a need of more business to consumer relation communication, B2C events and interaction and platform for non-commercial networking. Many Medical tourism events are appearing on calendar, but not many are focused on industry related issues and challenges. Medical tourism is seeking a platform from which regular connections could be established to educate consumer.
Welcome, Medical Tourism Association Meeting.
Let me introduce you to every Medical Tourism Active.
Introduction…
Having introduce to them, let me also clarify that issue which we are going to discuss, are not only evaluated by officer. MTA is a non=profit association, we have members and advisory board members, who they actively communicate with MTA, and discuss, though we will address issue, me might be able to give answer to all issues are few issues might remain unanswered, but evaluating issues iteself is good solutions.
We have divided all this issues in several categories, some of the issues might be overlapping.
