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Types of strategies.




             Corporate level
                strategy

Stability                                 Combination
            Expansion
strategy                   Retrenchment     strategy
             strategy         strategy
Strategies adopted by amul company
1.   Product development strategy
2.   Diversification strategy
3.   Finance strategy
4.   Purchase strategy
5.   Advertising strategy
Product development strategy.
• Milk.   milk
cheese
Butter.
Ice- cream
Diversification strategy of amul
Finance strategy of amul
Purchase strategy of amul
Advertising strategy of amul

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Types of corporate strategies used by Amul