2. WHAT IS KEYWORD RESEARCH
Keyword research is the process of finding
profitable keywords
Its actually the way of identifying actual search
terms, that people usually enter into the search
engines for getting desired results
With successful keyword research, you will find
search terms/keywords that are comparatively easy
to rank/ profitable for your purposes.
Always make sure your keyword meet your buyers
intent
3. WHY KEYWORD RESEARCH IS IMPORTANT
Finding search terms with decent traffics
Finding search terms that are relatively less
competitive/ easily rankable
Finding profitable keywords for business
Identifying keywords with less advertising costs
(PPC)
4. KEYWORD RESEARCH TOOLS
Google Keyword Planner (Highly Recommended)
Long Tail Platinum
KwFinder
KeywordRevealer
WordTracker
5. TYPES OF KEYWORDS
Single Keyword
Multiple Keyword
Brand Keyword
Service & Product based Keyword
Geographical Keyword (Local & Global keyword)
Strong & Weak Keyword
Misspelled Keyword
Seasonal Keyword
Demographic Segmented Keyword
Call to Action
B2B Keyword
Modifier Keyword
Educational Keyword
Long tail Keyword
6. TYPES OF KEYWORDS (WHAT I BELIEVE) :P
Broad Keywords
High search volume
Difficult to rank
Low buyer intention (very low)
Long Tail Keywords
Lower search volume
Easier to rank for
Higher buyer intent
Buying Keywords
Lowest search volume
Easiest to rank for
Highest buyer intention
Informational Keywords
Often long tail keyword
Easy to rank
Helps rank on Search Engines
7. KEYWORD RESEARCH VOCABULARY
Seed Keyword: Base/ foundation keyword
SV – Search Volume
Broad Match: Outsourcing Training
Exact Match: [Outsourcing Training]
Phrase Match: “Outsourcing Training”
Average Monthly Searches: Pretty self-explanatory –
right? :P This is usually average of last 12 months
CPC/Suggested Bid – CPC stands for Cost Per Click
i.e. the rate, advertisers are willing to pay for each click
to their ads.
Competition: Not keyword competition, it actually
represents competition among advertisers
8. KEYWORD SUGGESTION TOOLS/LONG TAIL
KW MAKING TOOLS
Google Instant Search Suggestions
“Similar searches” suggestion from the Google
search results
Www.KeywordTool.Io
Www.UberSuggest.Org
http://soovle.com/ ( Amazing tools to get similar
search data from Google, Bing, Amazon, Wikipedia,
YT etc.
Wikipedia Lists!!!
GWT
Google Trends
Google Correlate