This document proposes a brand identity and story for a hand sanitizer product called Dr. Stealth Hand and Skin Armor. It would contain silk and vitamin E to moisturize and protect skin. The brand story is that Dr. Dennis R. Morrison developed the formula using his expertise in microbiology to combat germs and bacteria. Products would include hand armor, face armor, and skin armor for different uses. The document outlines the brand message, target audiences of medical professionals, and competitive advantages over other hand sanitizers.

1. B
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Id
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Brand Story
Presented to Endeavour Innovations, Inc.

2. Brand Consultant
My title is an Internet Marketing Consultant
Role: Brand Consultant, Brand Story Teller, and
Branding Expert on and off line.
Focus: Traditional Advertising & Marketing Plus
Online Advertising & Marketing Practices
Service: I Assist Businesses-create, develop,
manage, and communicate their brand story.

3. Brand Story Telling
Marketing is what we call Brand Story Telling
In the Market Place:
Here is my story and here is the way I get my
story across.
Then, we proof the point of the story.

4. Brands Have:
A Brand Name
A Brand Identity
A Brand Story
A Brand Message
A Brand Experience and Brand Proof
A Promise and Deliver It

5. Unexpected
The Story needs to be somewhat unexpected to
be STICKY and MEMORABLE.
But, it must be woven into AN EXPERIENCE.

6. Brand Identity
Your Brand Identity Tells Who You Are
It is your Brand Persona or Brand Image
The Voice or Face of Your Brand

7. Brand Importance
Who do you think you are?
What are your strengths?
What are your core values, personality,
competencies, knowledge niche, activities, and
interest?
What are you trying to achieve?

8. Brand Assessment
Focus on what will help you achieve your goals.
Be who you are and places that allow you to be
yourself.
Be consistent with your personality.

9. Building Your Brand
This is what I want to be known for:________.
This is what I am known for:______________.
I am a part of what field:________________.
I am an expert:________________________.
People will buy my story because:_____________?

10. Brand Assets
Your Innovative Ideas
Your Genius Mind
Your PHD, Patents, Knowledge, and Skills
Your Credentials, Achievements, and Success
You are an Expert and a Star!
YOU are your biggest and best Asset!

11. Competitors
Purell
Germ-x

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13. #1
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Purell
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PURELL is America's #1
hand sanitizer and is
the brand most
preferred by doctors,
professionals and
consumers.

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15. #2
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Germ-X
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Germ-X® Advanced
Protection No Mess
Hand Sanitizer 7oz.
Germ-X brings you it's
most Advanced
Formula. Alcohol-free
Germ-X® Advanced
Protection ...

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18. What sets you apart?
Your Competitive Advantage
My analysis:
Focusing on and building upon your strengths,
we can create a strong brand identity, brand
image, brand message, and brand story which
will set you far ahead of your the competition.
Next is a Swot Analysis

19. Strengths
This is the area we need to focus on for the
brand story

20. Weaknesses
Too many competitors, with similar names.
Too similar to Farouk’s product names.
We have not made it your own unique and
original brand story.
We may lack visibility due to over crowded
market place, without a strong brand story.

21. Opportunities
To use your own personal persona as your
brand persona to tell your brand story.
I believe that your products and your brand are
you and come from the heart.
I believe by using your voice your story will sell.

22. Threats
Trade Mark Infringement Issues
Costly Marketing Campaigns
Lack of Consumer Interest and Revenues

23. My Vision
After the hundreds of trademark searches,
I came to realize their must be a fresh idea.
I did a complete brand analysis.
I even took a poll on the list of possible names.
Out of 10 people I asked, they all picked this
name and loved the brand story behind it.

24. Si
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Dr. Stealth
Hand and Skin Armor

25. Dr. Stealth Products
Endless Possibilities
HAND Armor SUN Armor
FACE Armor WIND Armor
SKIN Armor SEA Armor

26. Dr. Stealth
Hand and Skin Armor
Your First Line of Defense

27. What Armor
Will You Use To?
Combat Guard
Stealth Viruses & Colds Sun, Wind, & Sea
Kill Aid
Germs & Bacteria Dry Skin
Itchy Skin
Sunburns

28. What is Dr. Stealth?
Silk Shield:
Protect & Moisturize
Vitamin E Aid:
Promote Healing
Germ Guard:
Combat Germs & Kill Bacteria

29. What’s Different?
“The Only Hand Sanitizer on
the Market Containing Silk”

30. Who is Dr. Stealth?
Dr. Dennis R. Morrison Ph.D.
Expert in the field of Micro Biology
He has 13 patents in the United States alone.
He has dedicated his entire life to finding solutions
to save human lives.
For 30 years, his leading role was the top NASA
Scientist in Cancer Research and Nano Technologies.

31. Dr. Stealth Promise
The Best Protection for the Hands and Skin
The Best Guard Against Germs and Bacteria
The Best Aid to Dry Skin, Sunburns, and
Insect Bites

32. Dr. Stealth Delivers
100% Money Back Guarantee

33. Dr. Stealth Products
Endless Possibilities
HAND Armor SUN Armor
FACE Armor WIND Armor
SKIN Armor SEA Armor

34. Hand Armor
Sanitize
Moisturize

35. Benefits
Silk
Vitamin E
Alcohol Free

36. Options
Current ? Future Additions
Normal Skin Dry Skin
Fresh Scent Fresh Scent
Sensitive Skin Oily Skin
Fragrance Free Fragrance Free

37. Advantage
Silky Smooth Skin
Antimicrobial Medical Hand Scrub
Non-Alcohol Surgical Disinfectant
Sunburn Pain Relief
Insect Bite Minor Itch Relief

38. Target Audience
Home Care Services Schools/Daycares
Nursing Homes Vet/Pet Clinics
Doctors Offices Salons/Spas
Dentist Offices Banks/Hotels
Medical Clinics Government Offices

39. Consumer Profile
Medical Professionals Salon/Spa Professionals
Doctors/Dentist Teachers/Assistants
Nurses Bank Tellers
Care Givers Hotel Staff
EMTs/Technicians Flight Attendants
Veterinarians Social Workers

40. Sea Armor
Protect
Moisturize
Repair

41. Benefits
Silk
Vitamin E
Alcohol Free

42. Advantage
Silky Smooth Skin
Sun Damage Protection
Sunburn Pain Relief
Antimicrobial Scrub
Non-Alcohol Disinfectant

43. Target Audience
Beach Shops
Dive Shops
Surf Shops
Sport Shops
Bait Shops
Ski Shops
Fishing Tours
Cruise Ships
Offshore
Yacht Clubs
Platforms

44. Consumer Profile
Divers Boaters
Sailers Crew Members
Fishermen Shrimpers
Life Guards Beach Lovers
Surfers Water Sportsman

45. Conclusion
You may not be 100% excited about the idea,
so I am still working on the other ideas you gave
me.
This is a ruff draft of my idea, so I need to fine
tune the language and names, just a little more
and work on the logo, and etc.