Tanishq - JRM

Tanishq : Positioning to Capture the Indian Woman’s Heart Prepared by: Jay R Modi Evangeline Bays Marwan Al-Qaydy

OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

India’s Gold Jewelry Industry ,[object Object],[object Object],[object Object]

India’s Annual Gold Consumption

Gold Consumer Market Segmentation

Tanishq SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tanishq SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GoldPlus SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GoldPlus SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Successful Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Jewelers Tanishq Vendor or Middlemen Head Karigars Head Karigars Unorganized Karigars Unorganized Karigars Traditional system Vs. Tanishq system

Graph showing the total sales of Tanishq from 1998-2007:

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

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