The document discusses using social media to increase brand recognition. It defines branding and social media, then provides tips for creating an effective social media presence, including being socially visible, shareable, clear and consistent. Key steps are to listen, participate, collaborate and evaluate on social media, and to clearly define the target market and social media strategy before engaging on platforms like Facebook, YouTube and Google. Metrics for measuring success include followers, comments and increased traffic or sales.

1. Jai Stone
Brand Strategist
& Social Media Expert

2. Increasing Brand
Recognition Through
Social Media

3. ABOUT THE BRAND COACH
The Brand Coach, LLC (TBC) specializes in the science of brand
development. For more than a decade our proven methodology has
guided some of the most recognized brands in the world. TBC’s unique
approach combines coaching and consulting to ensure the authentic
discovery and representation of your business or personal brand.

4. 21ST CENTURY BRANDING
New Age Branding is:
The visible and emotional
expression of a promise.

5. DNA OF A BRAND
• Visible + Emotional =
PROMISE

6. BRAND TOUCHPOINTS

7. WHAT IS YOUR PROMISE OF VALUE?
Your promise could be:
• Quality
• Timeliness
• Service
• Unique offering

8. What is Social Media?
Social Media is a conversation, a dialogue
between or among millions of consumers
across the World Wide Web.

9. CHARACTERISTICS
• Transparent
• Inclusive
• Authentic
• Consumer-driven
• Actively listening
• Dialogue (not monologue)

10. BENEFITS OF SOCIAL MEDIA
• Increase your public visibility and brand awareness
• Profiles and listings are organically added to Google,
Bing and other major search engines
• Free online advertising and promoting (Increase your
online visibility and customer base)
• Build credibility and trust
• Economically sound
• Increase your professional network and resources
• Gain and share knowledge
• Consumers drive the brand, not the other way around

11. CREATING A SOCIAL FOOTPRINT

12. ‘B’ ATTITUDES OF SOCIAL
MEDIA

13. 1. Be Socially Visible
Are your social connections listed on:
• Business cards
• Websites
• Brochure/ collateral
• Social profile

14. 2. Be Shareable
Is your social content:
• Engaging
• Effective
• Quick and easy to digest
• Associated with a ‘share’ command

15. 3. Be Clear
Are social consumers clear about:
• Your company name
• Your services
• Your promise of value
• Your unique selling proposition

16. 4.Be Consistent
• Post content consistently with a
measured degree of frequency
• Ensure that your visible brand is the same
across all social platforms

17. 5. Be Constant
• Your content should always drive the
same brand message
• You should be responsive, accessible and
constantly visible to your followers/ fans

18. 6. Be Personable
It is important for your brand to have a
personality that people connect with. Is
your persona:
• Friendly
• Humorous
• Informative
• Hard hitting

19. 7.Be Known
It is a mistake to circulate too many or too
much of your brand at once. You must be
come KNOWN for ONE thing in order to
build credibility.
Once credibility is established, you can
transfer the reputation to other brands
from your parent entity.

20. STEPS TO SOCIALIAZATION
LISTEN PARTICIPATE COLLABORATE EVALUATE

21. CREATE TRACKS
• Educate
• Rewards
• Feedback
• Drive Traffic

22. BEFORE GOING SOCIAL
• Clearly define your target market
• Understand where your market resides
• Clarify your services (in print and online)
• Identify your competitors
• Understand how social channels
work and who uses them

23. BEFORE GOING SOCIAL
• Be sure your graphics are social friendly
(icons, small graphics)
• Create a social media strategy

25. RULES OF ENGAGEMENT

26. SECURITY AND PRIVACY
• Set up a Master Email Account(feedback@yourcompany.com or
yourcompany@gmail.com)
• Keep contact details private
• Be personable, not an open book
• Exercise security options

27. 5 MOST VISITED SITES
1. Google
2. Facebook
3. You Tube
4. Yahoo
5. Windows Live

29. SOCIAL CYCLE
Begin Tier 1 Teir 2
Human
Inform Tell billboard
others friends
Sales
Buzz
Listen to Integrate
Sales
needs needs

31. Connecting your blog/ website
• Link to FB Page/ Profile
• Sharing
• FB Friend Feed

32. MANAGEMENT TOOLS

33. TIPS
• Work not play
• Plan
• Tick tock
• Listen.Answer.Engage

34. MEASURING RESULTS
• Sales/ influence
• Brand recognition
• Followers/ fans/ friends
• Virality/ pass alongs
• Comments/ conversations
• Traffic/ subscribes

35. FREE SERVICES
• Hootsuite
• Social Oomph
• Facebook Insights

36. ETHICS DRIVE REPUTATION
• Do no harm. – Avoid doing anything that would bring
harm to others. This includes posting content that
offensive or politically incorrect.
• Be transparent. – Having an ‘open palms’ approach to
Social Media allows consumers to see all your cards and
builds trust.
• Be honest. – Social enthusiasts are not looking for
perfection but rather honesty about your
imperfections.
• Be smart. – Don’t post anything that you would not
want to see on a billboard in Times Square.

37. CONTACT INFORMATION
2890 GA Hwy 212
Suite A-123
Conyers, GA 30094
404.424.9726
info@thebrandcoach.com
www.thebrandcoach.com