1. How to Make Money
on Facebook

2. Facebook Marketing Tips from the
Trenches!
• With a captive audience that is two-and-a-half times larger than
that of the Super Bowl, Facebook marketers are rewriting the
rules of customer engagement. This presentation focuses on the
potential revenue streams available to Facebook marketers. My
name is Richard Krueger and I have just finished co-authoring a
book titled Facebook Marketing for Dummies (Wiley) with my
associate Paul Dunay, due out in Oct. Getting a close up
perspective on Facebook has taught us many things. Most of all,
it’s showed us the many sales opportunities available within the
Facebook Community. And, I’m not talking about phishing
scams, or pyramid marketing schemes. Facebook makes
unprecedented reach and powerful communications tools
available to anyone. If you have a business to market, a product
to sell or a personality/celebrity to pitch, Facebook is where you
need to be! So, what are you waiting for? Richard Krueger

4. Facebook’s Marketplace is a great
place to do business
• Here, you’ll find all kinds of products for sale.
From books to baby gear to home furnishings
and more, it is a virtual garage sale. If you’ve
grown tired of selling via eBay or Craig’s List,
check out Facebook Marketplace and make a
sale today. #1 Sell Products Via Facebook’s
Marketplace.
• For more information on how to market on
Facebook visit: http://tiny.cc/u8hmsw

5. All You Need is an Idea!
• All you need is an idea and the drive to be a
Facebook entrepreneur. Companies have been
created overnight with a Facebook
application. Even if you’re not an expert in
.PHP or Java, there are plenty of able-bodied
programmers available for hire. And, you just
might have a huge hit. Did you know that
YouTube started as an application on
MySpace? #2 Develop a Hit Application

6. Become an Ad Arbitrager
• Facebook’s self-serve ad system offers extremely
targeted advertising on both a CPC and CPM
basis. Given Facebook’s tremendous audience
reach and virtually unlimited ad inventory, smart
media buyers are purchasing ads on Facebook
and selling the targeted traffic via ad networks.
Could Ad Arbitrage be the next big thing in an
increasingly digital media world? #3 Become an
Ad Arbitrager.
• For more information on how to market on
Facebook visit: http://tiny.cc/u8hmsw

8. Become a Celebrity
• Facebook allows you to create a forum from which to
be heard. Not unlike the town square with its soapbox
speakers of yesteryear, Facebook is today’s digital town
square equivalent. Anyone can have their own
soapbox. Why not get paid for your expertise? A
Facebook Page allows you to market yourself to your
Fans, those interested in what you have to bring to the
table. Start the next generation of newsletter, offer
how-to videos, or a subscription-based txt message
service. Who knows, you could be the next Perez Hilton
or Martha Stewart. Isn’t it time you got your piece of
the Facebook pie! #4 Become a Celebrity

9. Get Paid for Market Research
• Facebook provides marketers with a giant focus group
waiting to be tapped. If you have traditional market
research skills, it doesn’t take a genius to see the
potential when highly-targeted audiences can be easily
accessed and incentivized. Survey reports can be
completed in half the time and at a fraction of the cost
than was previously possible. If you’re a market
researcher and you’re finger isn’t on the pulse of social
media, you need to re-examine your business strategy
and retool for the future of consumer opinion mining.
#5 Get Paid for Market Research

10. Become a Facebook Party Planner
• Facebook is an awesome place to throw a party.
Complements your real world party, Facebook
provides everything you need to find and invite
your guests, provide continuous updates, create
photo albums following the event, and create a
forum for party guests to continue the discussion
where they left off. Party planners better have
Facebook promotions in their plans. Actually,
since they’re still pretty much in the dark, why
not be a Facebook event planner and bring on
the party revolution. #6 Become a Facebook
Party Planner

11. Position Yourself as a Facebook
Marketing Expert
• This brave new world of social networking is completely
beyond the grasp of many marketers today. If you’re really
in the know about Facebook, offer your services to
advertising and public relations agencies, as well as big and
small businesses alike. Put your knowledge to work. Why
not become a Facebook advertising specialist – just as
Google transformed search advertising, Facebook will have
a profound affect on social media advertising in the future.
Help companies with their Facebook strategy. BTW, how
many Fans can you attract? #7 Position Yourself as a
Facebook Marketing Expert
• For more information on how to market on Facebook visit:
http://tiny.cc/u8hmsw

12. Facebook Marketing
• Facebook offers marketers unprescented reach into a
captivated audience. When you put a broad
demographic base and an advertising system that
allows you to target down to the micro-level, you have
a game changing medium. And that’s what the
Facebook Platform represents. Smart marketers are
beginning to tap into Facebook as a means to drive
sales leads, establish relationships with new and old
customers/business partners, and build credibility
among their respective customer segment. It’s time to
take your first step into Facebook marketing because
900 million members can’t be wrong!

13. • For more information on how to market on
Facebook visit: http://tiny.cc/u8hmsw