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CREATING
                                            WITH
                                        SOCIAL MEDIA




@jackomo | Creating with Social Media            Jaki Levy | Chance Conference | Aix-en-Provence
HELLO
                                        BONJOUR
                                          AHOJ
                                         HALO




@jackomo | Creating with Social Media         Jaki Levy | Chance Conference | Aix-en-Provence
SOCIAL MEDIA IS




@jackomo | Creating with Social Media         Jaki Levy | Chance Conference | Aix-en-Provence
SOCIAL MEDIA IS


                                           a marketing term
                                        more popular than porn
                                              overrated
                                          a creative medium




@jackomo | Creating with Social Media                     Jaki Levy | Chance Conference | Aix-en-Provence
SOCIAL MEDIA IS


                                        open to reinterpretation
                                          curated by groups
                                        more popular than porn
                                             Collaborative




@jackomo | Creating with Social Media                       Jaki Levy | Chance Conference | Aix-en-Provence
RACHEL PERRY WELTY




                “Social Media is simply another tool for the artist’s arsenal;
                   a material like oil paint or clay or a pencil on paper.”
@jackomo | Creating with Social Media                   Jaki Levy | Chance Conference | Aix-en-Provence
PERSONAL PROJECTS


                           Martha Graham | The Clytemnestra Project
                                 Yanira Castro | a canary torsi




@jackomo | Creating with Social Media                  Jaki Levy | Chance Conference | Aix-en-Provence
Martha Graham | Clytemnestra Project




@jackomo | Creating with Social Media     Jaki Levy | Chance Conference | Aix-en-Provence
Martha Graham | Clytemnestra Project




                            http://www.flickr.com/photos/marthagrahamdance/2567816906/sizes/l/in/photostream/



@jackomo | Creating with Social Media                                                Jaki Levy | Chance Conference | Aix-en-Provence
Martha Graham | Clytemnestra Project




                                   Let’s visit the site for a live demo




@jackomo | Creating with Social Media                         Jaki Levy | Chance Conference | Aix-en-Provence
Martha Graham | Clytemnestra Project




                                            SUMMARY

                                        crowdsourcing interpretation
                                          new insight into the work
                                           worldwide participation
                                              worldwide press




@jackomo | Creating with Social Media                         Jaki Levy | Chance Conference | Aix-en-Provence
Dark Horse / Black Forest | a canary torsi


                                  YANIRA CASTRO
                                        Dark Horse / Black Forest




@jackomo | Creating with Social Media                         Jaki Levy | Chance Conference | Aix-en-Provence
Dark Horse / Black Forest | a canary torsi


                                  YANIRA CASTRO
                                        Dark Horse / Black Forest




@jackomo | Creating with Social Media                         Jaki Levy | Chance Conference | Aix-en-Provence
overhere darkhorse | Lauren McCarthy




front view                                                                   close up
 @jackomo | Creating with Social Media     Jaki Levy | Chance Conference | Aix-en-Provence
overhere darkhorse | Lauren McCarthy




                                            SUMMARY

                                        crowdsourcing interpretation
                                        constant insight into the work
                                            broader engagement
                                                limited reach




@jackomo | Creating with Social Media                          Jaki Levy | Chance Conference | Aix-en-Provence
OTHER EXAMPLES



                                    Click Here for more examples




@jackomo | Creating with Social Media                    Jaki Levy | Chance Conference | Aix-en-Provence
THANK YOU




@jackomo | Creating with Social Media          Jaki Levy | Chance Conference | Aix-en-Provence
QUESTIONS




@jackomo | Creating with Social Media          Jaki Levy | Chance Conference | Aix-en-Provence

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Creating with Social Media

  • 1. CREATING WITH SOCIAL MEDIA @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 2. HELLO BONJOUR AHOJ HALO @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 3. SOCIAL MEDIA IS @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 4. SOCIAL MEDIA IS a marketing term more popular than porn overrated a creative medium @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 5. SOCIAL MEDIA IS open to reinterpretation curated by groups more popular than porn Collaborative @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 6. RACHEL PERRY WELTY “Social Media is simply another tool for the artist’s arsenal; a material like oil paint or clay or a pencil on paper.” @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 7. PERSONAL PROJECTS Martha Graham | The Clytemnestra Project Yanira Castro | a canary torsi @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 8. Martha Graham | Clytemnestra Project @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 9. Martha Graham | Clytemnestra Project http://www.flickr.com/photos/marthagrahamdance/2567816906/sizes/l/in/photostream/ @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 10. Martha Graham | Clytemnestra Project Let’s visit the site for a live demo @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 11. Martha Graham | Clytemnestra Project SUMMARY crowdsourcing interpretation new insight into the work worldwide participation worldwide press @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 12. Dark Horse / Black Forest | a canary torsi YANIRA CASTRO Dark Horse / Black Forest @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 13. Dark Horse / Black Forest | a canary torsi YANIRA CASTRO Dark Horse / Black Forest @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 14. overhere darkhorse | Lauren McCarthy front view close up @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 15. overhere darkhorse | Lauren McCarthy SUMMARY crowdsourcing interpretation constant insight into the work broader engagement limited reach @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 16. OTHER EXAMPLES Click Here for more examples @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 17. THANK YOU @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence
  • 18. QUESTIONS @jackomo | Creating with Social Media Jaki Levy | Chance Conference | Aix-en-Provence

Notes de l'éditeur

  1. \n
  2. Does everyone speak English? I didn’t translate my whole presentation yet...\nBTW - Halo is hello in Filipino\n\nI’m here to talk about Social Media as a creative Medium\n
  3. In order, 18-24 year olds visit - \nsocial networks\nsearch\nweb based e-mail\nporn\n
  4. In order, 18-24 year olds visit - \nsocial networks\nsearch\nweb based e-mail\nporn\n
  5. In order, 18-24 year olds visit - \nsocial networks\nsearch\nweb based e-mail\nporn\n
  6. In order, 18-24 year olds visit - \nsocial networks\nsearch\nweb based e-mail\nporn\n
  7. Like porn, social media - Usually - requires more than 1 person.\nBut social media is just a tool. The new paradigms of group collaboration, sharing - and collection - of information, and a growing remix culture are what we should be paying attention to.\n
  8. One such project that used online networks as a creative medium was “Rachel Is” - a performance in which the artist updated her facebook status every 60 seconds. \n\nThe collective sum of status updates painted an intense biography/diary and was a test of endurance. The work was part of an exhibition called “Status Update” (featuring Matt Held and An Xiao)\n\nhttp://blog.art21.org/2009/10/29/rachel-is-an-interview-with-rachel-perry-welty/\n
  9. The following are 2 projects I worked on. Both projects encouraged a reinterpretation of the original performances and works.\n\nThe first one...\n
  10. ...was The Clytemnestra Project - which invited a global audience to remix and reinterpret classic Martha Graham choreography. I was hired to put the contest together.\n
  11. The project started off with a media residency, where I taught a dance media course in residence with the Graham company. \nThe students blogged about Graham’s choreography and posted their interpretations of Graham’s Clytemnestra.\n\nThen, we opened the blog up to the rest of the world.\n
  12. \n
  13. Submissions were received from Europe, South America, North America, and Asia and received worldwide press. The company also gained direct insight into how their audiences interpret their work.\n
  14. Dark Horse / Black Forest is a site specific performance that took place in the bathroom of the Gershwin Hotel in New York. It featured 2 different casts (Male + Female and Male + Male) and had an audience of 7 at one time.\n
  15. There were many derivative works including: \n- fictional twitter feeds - pictured here, written by Rozalia Jovanovic\n\nThe feeds were the virtual lives of the characters in the piece\n\nand....\n
  16. ...an installation based on the twitter feed\n\nThe onsite installation took the two twitter feeds and converted them into actual spoken speech. By listening in, you could hear the dialog spoken.\n\n* We designed multiple “offsite” experiences, including a live webcast, and a video broadcasting to all the rooms.\n
  17. Yanira Castro is no Martha Graham.\n\nBUT the performance was a source for multiple interpretations - including a Twitter feed - which allowed for the themes of intimacy, voyeurism, and participation to be explored in many ways by many people.\n
  18. \n
  19. Thank you, Marlon, Michal, Yanira, Janet Eilber from the Graham Company, and my love Amanda.\n
  20. \n