This document provides an overview of content strategy and management for digital platforms. It discusses developing a big idea and defining target audiences before creating a site map and product requirements document. It also covers creating an editorial calendar to schedule content publication and choosing a content management system. Social networks like Facebook and content formats are reviewed. The document concludes with examples of Thai online portals and their traffic.
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How to create Web Content - Young Webmaster Camp 10
1. Link !
Content
?
Young Webmaster Camp 10
Jakrapong Kongmalai ( )
Co-founder thumbsup.in.th
@jakrapong
2. 2536 Boom Radio 90 FM, 89
Pirate Rock, Get 102.5
2541 1
manager.co.th
2543 aussietip.com
2545
mars
Content, Digital
2547
Community, Business, M
Social Media
YellowPages.co.th
arketing
2550
Yahoo! (Flickr, Yahoo! Answers, Yahoo!
Group) singtip.com
2553
Content thumbsup.in.th
Positioning
3. • (Content
?)
• “ Content”
Social Network Content
• Content
Content
• SEO
• Workshop
• Q&A
4.
5. Content
Content
555555!
Platform
Social Network,
Engagement
31. PRD ?
• Title & author information
• Purpose and scope, from both a technical and business perspective
• Stakeholder identification
• Market assessment and target demographics
• Product overview and use cases
• Requirements, including
– functional requirements (e.g. what a product should do)
– usability requirements
– technical requirements (e.g. security, network, platform, integration, client)
– environmental requirements
– support requirements
– interaction requirements (e.g. how the software should work with other systems)
• Constraints
• High level workflow plans, timelines and milestones (more detail is defined
through a project plan)
• Evaluation plan and performance metrics
32. • Big idea: Blognone
Developer Geek
Mashable, TechCrunch
thumbsup
• 5W 1H Who: thumbsup
What:
Mashable
When:
3 Where:
Social Media Facebook Page
33. Product &
Content Strategy
• BIG Idea
• 5W 1H
• sitemap
• PRD
• Content PRD
58. (Content
& Community)
• Managing Editor,
Editor ( Kapook, Sanook, Dek-D,
, ,
)
• Digital Marketing communication
• Social Media Management, Copy Writer,
PR
59.
60. Manager.co.th
Key concept: Thai Online News Portal (Previously, as a supplement for Manager Daily)
Positioning: Integrated media for ASTV, Manager Media Group and other non-Thai
media
Content strategy: Created by editorial staff
Traffic: 3.2M users per month
61. thumbsup.in.th
Key concept: Digital Business news & article blog
Positioning: Premium quality & leading source of Thai Tech Startup.
Content strategy: Created by editorial staff
Traffic: 80,000 ~ 100,000 Unique IP per month