4. “The longer you keep
fans reading the more
likely they will convert.”
5. Let’s Regroup
CORE QUESTIONS ANSWERS
1. Who do I want to help? 1. Audience
2. How can I be helpful? 2. Content
3. What do I want the blog 3. Action
to accomplish?
19. How To Build A Post
1. 1-3 sentence paragraphs
2. Photos
3. Bullets
4. Questions
5. Sub-headings
6. Single-line and single-word
paragraphs
20. 4 Example Post Types
1. Opinion
2. How To’s
3. Lists
4. Research
21. Great Blog Writing
1. Is Short
2. Avoids description openings
3. Is instructional
4. Has emotion
5. Has personality
6. Does not waiver
7. Makes your posts easy to scan
8. Spends time on headlines
25. Where?
1. Top of sidebar
2. Post footer
3. Blog footer
4. About page
5. Resource pages
6. Inline text
7. Top resources
8. Feature box
9. Pop-up box
