13. Let’s Regroup
CORE QUESTIONS ANSWERS
1. Who do I want to help? 1. Audience
2. How can I be helpful? 2. Content
3. What do I want the blog 3. Action
to accomplish?
14.
15. Examples of Actions
1. Subscribe
2. Buy a product or service
3. Complete a sales lead form
4. Return to the site
5. Continue to the next page
6. Sign up as a member
30. Photos
1. Always use an intro image
2. Align images to the right
3. Use full width images
4. Use photos
5. Use people
6. Tell stories
7. Use screen shots
32. 4 Example Post Types
1. Opinion
2. How To’s
3. Lists
4. Research
33. Great Blog Writing
1. Is Short
2. Avoids description openings
3. Is instructional
4. Has emotion
5. Has personality
6. Does not waiver
7. Makes your posts easy to scan
8. Spends time on headlines
37. Where?
1. Top of sidebar
2. Post footer
3. Blog footer
4. About page
5. Resource pages
6. Inline text
7. Top resources
8. Feature box
9. Pop-up box
