Pablo Vio creative director @jam3 presents The Autotopsy at in2010 in Toronto - Sept 13th 2010.

1. THE AUTOTOPSY
Cra$h and Burn

2. WHO FUNDED THIS PROJECT?
Bell Fund, CTF Digital Media Fund,
Canwest

3. INTERACTIVE FICTION
Piece together the puzzle to unravel the story

4. We created a real cross platform experience that
would drive viewers to the TV show by capturing
an element of the show through an interactive
story.

5. Watch Case Study Video - on VIMEO

6. PLANNING IT OUT
Where did we start?

7. Several litres of coffee in
front of a white board

8. 2 days of playing with toys.
Planning the scene of an accident ain’t easy!

9. Watch “3D Previz” Video - on VIMEO

10. THE MAKING OF
Behind the scenes

11. Crash and Burn - Behind the Scenes - on VIMEO

12. Final “Point of Impact” Video - on VIMEO

13. USER = DIRECTOR
Let the user dictate, interact and
“experience” in multiple ways.

14. 2 OR 20 RULE
Users have different attention spans.
You shouldn’t have to do it all to get it

15. REFUSE MEDIOCRACY
Challenge your self and the user.

16. www.autotopsy.ca