1. ONLINE
MARKETING AND
COMMUNICATION
STATISTICS YOU NEED TO KNOW
(C) 2013 HORIZON PEAK CONSULTING

2. THE INTERNET IS THE NEW
BUSINESS LANDSCAPE
If your business doesn’t have a strong web presence, you are missing out on
quality leads AND sales.
Not sure about all that? The statistics in the following slides are going to
blow your mind.
(C) 2013 HORIZON PEAK CONSULTING

3. THE INTERNET KEEPS YOU IN TOUCH
WITH YOUR CUSTOMERS
STAT
TRANSLATION
SOURCE
Stay in touch with your customers, nurture the
relationships, and they’ll buy more from you, more often.
Unbounce
79% of marketing leads (potential customers) never
convert into sales. Lack of lead nurturing is the
common cause. Nurtured leads produce a 20%
increase in sales opportunities and make 47% larger
purchases.
(C) 2013 HORIZON PEAK CONSULTING

4. THE SHOPPING PATH STARTS ONLINE
STAT
TRANSLATION
SOURCE
Without a web presence, many shoppers can’t find you.
Interconnected World: Shopping and Personal Finance and comScore Networks and TMP
Directional Marketing
• 61% of global Internet users research products online
• 44% of online shoppers begin by using a search engine
• 69% of consumers are more likely to use a local business if it has
information available on a social media site
(C) 2013 HORIZON PEAK CONSULTING

5. WEBSITE
(C) 2013 HORIZON PEAK CONSULTING

6. YOUR WEBSITE IS YOUR BUSINESS’S
FIRST IMPRESSION
STAT
TRANSLATION
SOURCE
Your website is an opportunity to showcase your
business to customers. What impression are you
leaving?
HubSpot
78% of Internet users conduct product research
online
(C) 2013 HORIZON PEAK CONSULTING

7. THE DESIGN AND CONTENT OF YOUR
SITE MATTER
STAT
TRANSLATION
SOURCE
A poorly designed site may be unusable to your customers.
Forrester Research
49% of sites fail to comply with basic usability principles, and 50% of online
sales are lost because visitors can’t find content.
(C) 2013 HORIZON PEAK CONSULTING

8. YOUR SITE MUST BE MOBILE
COMPATIBLE TO BE USABLE
STAT
TRANSLATION
SOURCE
If your website doesn’t render properly on a smartphone,
you may be losing sales.
Google Mobile Movement Study
88% of customers who search for a type of local
business on a mobile device call or go to that business
within 24 hours.
(C) 2013 HORIZON PEAK CONSULTING

9. SOCIAL MEDIA
(C) 2013 HORIZON PEAK CONSULTING

10. SOCIAL MEDIA GENERATES
QUALITY LEADS
STAT
TRANSLATION
SOURCE
Social media networks like Facebook generate quality leads for your business.
HubSpot
41% of B2B (business-to-business) companies and 67% of B2C (business-to-
consumer) companies have acquired a customer through Facebook.
(C) 2013 HORIZON PEAK CONSULTING

11. SOCIAL MEDIA IS CRITICAL MARKETING
STAT
TRANSLATION
SOURCE
Social media networks like Facebook are becoming more
and more important marketing tools.
HubSpot
The number of marketers who say Facebook is “critical” or
“important” to their business has increased 83% in just 2
years
(C) 2013 HORIZON PEAK CONSULTING

12. SOCIAL PROOF
(C) 2013 HORIZON PEAK CONSULTING

13. SOCIAL PROOF: THE NEW
PSYCHOLOGY OF BUYING
STAT
TRANSLATION
SOURCE
Getting people to say good things about your company online is all the
“proof” most buyers need to purchase from you.
Media Post
The average buyer consults 11 consumer reviews on the path to
purchase.
(C) 2013 HORIZON PEAK CONSULTING

14. IMAGES DRIVE SALES
STAT
TRANSLATION
SOURCE
Using visual imagery strategically online drives
purchasing.
MDG Advertising
67% of consumers say that the quality of a product
image is very important in selecting and purchasing the
product.
(C) 2013 HORIZON PEAK CONSULTING

15. BLOGS
(C) 2013 HORIZON PEAK CONSULTING

16. BLOGS INFLUENCE PURCHASES
STAT
TRANSLATION
SOURCE
Blogs are communication devices and a sales tools
that your customers actually respond to.
HubSpot and ContentPLUS
Companies that blog get 55% more web traffic. A
blog is 63% more likely to influence purchase
decisions than a magazine.
(C) 2013 HORIZON PEAK CONSULTING

17. BLOGS IMPACT SEO
STAT
TRANSLATION
SOURCE
Blogs give your site more quality content for search engines to crawl.
ContentPLUS
Blogs give sites 434% more indexed pages and 97% more indexed links .
(C) 2013 HORIZON PEAK CONSULTING

18. BLOGS INCREASE ONLINE TRAFFIC
STAT
TRANSLATION
SOURCE
Blogs draw customers to your website.
HubSpot
Companies that blog 15 or more times per month
get 5x more traffic than companies that don’t blog.
(C) 2013 HORIZON PEAK CONSULTING

19. BLOGGING FREQUENCY MATTERS
STAT
TRANSLATION
SOURCE
The more often you blog, the bigger results you’ll get.
HubSpot
Companies double their leads by increasing blogging from 3-5 times per month
to 6-8 times per month.
(C) 2013 HORIZON PEAK CONSULTING

20. EMAIL MARKETING
(C) 2013 HORIZON PEAK CONSULTING

21. EMAIL MARKETING WORKS
STAT
TRANSLATION
SOURCE
Emailing your customers keeps you fresh in their minds, so they
are more apt to purchase from you.
iContact
Consumers who receive email marketing spend 83% more
when shopping, make orders 44% larger and order 28% more
often.
(C) 2013 HORIZON PEAK CONSULTING

22. READY TO TALK
ABOUT YOUR
ONLINE NEEDS?
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23. HORIZON PEAK CONSULTING
• Online communication and digital strategy consulting
• Remarkable web copy
• Social media setup and management
• Professionally designed and developed websites
• Support services
HELPING SMALL BUSINESSES NAVIGATE
THE DIGITAL LANDSCAPE
Whether you need a consultant, a support technician, a
copywriter or an online marketing professional, we are your
one-stop shop for
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(C) 2013 HORIZON PEAK CONSULTING

24. THANK YOU.ANY QUESTIONS? CONTACT US AT CONTACT@HORIZONPEAKCONSULTING.COM
(C) 2013 HORIZON PEAK CONSULTING