1. Gatorade
Presentation Strategy
By: Jonathan Varjabedian
S

2. Gatorade is . . .

3. Target
Audience
Sports Community
Active Individuals
Sports Fans

4. Tools and Tactics
Twitter Promotion/ Public Relations
Google AdWords
Television

5. Big “Tweet 2 TV Event” Idea
Competition between major athletes
3 competitions
Public chooses the athletes
Half hour televised event

6. Cabrera
Vs.
Jeter
Big “Possible
Matchups”
LeBron
Vs.
Manning
Vs.
Kobe
Brady

7. Big “Ultimate Goal”
Have Athletes, sports fan, and active individuals associate
Gatorade with their favorite athlete /sport.
Use Twitter to get people directly involved with the
campaign and put a positive mindset behind the Gatorade
brand

8. Performance Indicators
What is Twitter talking about?
Gatorade sales amongst target audience
Google AdWords Clicks and traffic

9. BUDGET
Marketing Agency: $20,000
Maintenance of marketing: $60,000
Google AdWords: $360,000
Twitter Promotion Tool: $120,000
6 Athletes for 1 Hour: $40,000 x 6 = $240,000
Television 1 hour spot: $500,000
Venue for event: $700,000
Total: $1,640,000

10. Summary
Tweet 2 TV
Twitter
Target all active individuals