A presentation on the future of cultural tourism and cultural regeneration in Europe

1. After the crisis:
Cultural tourism and urban regeneration in Europe
James Kennell
University of Greenwich, UK

2. 1997 – The Guggenheim
Museum, Bilbao, Spain
2011, Turner
Contemporary,
Margate, UK
3 decades of high-profile cultural regeneration in Europe

3. Cultural regeneration
Supply side drivers
Private
Investment
State
Investment
Cultural
Production
Demand
side driver
Cultural
Tourism
Cultural tourism has provided consumers for cultural
regeneration projects

4. Cultural regeneration
Supply side drivers
Private
Investment
State
Investment
Cultural
Production
Demand
side driver
Cultural
Tourism
Cultural tourism has provided consumers for cultural
regeneration projects✗
✗ ?✗
✔

5. €250m public
funding
Contributions from
RDA, local
government, EU
2002 – 2007 30%
year-on-year tourism
growth

6. 75% of €700m project
came from the private
sector
European Capital of
Culture 2004
La Piscine
Palias de Beaux Arts
New cultural hubs in
former textiles
manufacturing buildings
Knowledge industry
growth
15% of all new jobs high-
tech
60 research laboratories

7. Undervaerket
Creative space
Jewelers, metalworkers,
artists, textiles, printers
Ethnic and migrant
businesses
Job creation
Training
Education
Integration

8. European tourist arrivals
dropped by 9% in 2009 and
10% in 2010
2010-11 +4%
2012-12 +3%
Limited recovery
Low cost destinations
Events
Inbound
Depressed internal (EU)
& domestic markets

9. Cultural regeneration
Supply side drivers
Private
Investment
State
Investment
Cultural
Production
Demand
side driver
Cultural
Tourism
Cultural production continues to drive post-crisis
cultural regeneration✗
✗ ?✗
✔

10. People’s Republic of
Stoke’s Croft
Activists, artists,
residents, visitors,
individuals
No public funding
No corporate investment
Local ownership
Successes
Festivals
Renovation
Social Enterprise

12. Challenges for policy makers
Bottom up is unpredictable
Partnership working is complicated
Informal structures
Anti-state?
Anti-corporate?
Anti-tourism?
“Each Story of regeneration begins with poetry and ends with real estate”
(Kunzmann 2004)