This paper discusses how new media like online communities and mobile technologies are shaping the legacy of the 2012 Olympics. It argues that new media are transforming Olympic infrastructure like media and cultural programming delivery. It also argues that new media content and social networking require revising approaches to Olympic intellectual property. Finally, it discusses how new media environments could extend the Olympic legacy and engage communities before the Games.

1. N e w M e d i a L e g a c i e s f o r 2 0 1 2 The Olympic & Paralympic Games

2. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

3. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

4. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

5. This paper explores the contribution of online communities to the legacy of the 2012 Olympics . In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

6. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

7. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables , such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables , such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

11. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time Web 2.0

13. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property . Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

17. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time Sydney 2000

18. This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time This paper explores the contribution of online communities to the legacy of the 2012 Olympics. In particular, it discusses how new media imperatives have arisen in recent Games and the various challenges and opportunities they present for host cities and Organizing Committees. It argues that online and mobile environments are reconstituting the infrastructure and provision of a range of Olympic deliverables, such as media provision and the cultural programmes. The paper discusses how features of new media content, typified by Web 2.0 principles and social networking sites, demand a revised approach to understanding Olympic Intellectual Property. Moreover, it argues that new media environments have the capacity to become the new Livesites of the Olympic infrastructure. They also present a new opportunity for Organizing Committees to prolong their Olympic legacy and to engage communities before Games time

23. UPCOMING 2008.07.17 (Leeds, UK) Ambush Media: Journalistic Freedom & Media Politics at the Beijing Olympic Leeds Metropolitan University Olympic Politics and Protest 2008.08.05 (Beijing, China) Panel: New Beijing, New Media? Emergent Journalistic Practice at the Olympics Panel: Ana Adi, Beatriz Garcia, Kris Krug, Garry Whannel, Robert Scales, Tian Zhihui