Guideline

1. Source: Changes in Perception Is the glass… half full? half empty? American health continues to improve and yet we are “ gripped by collective hypochondria.” Innovative opportunity -Health-car magazines -Heath food stores -Exercise equipment Feeding Fine Dining Working Class School William Benton: Encyclopedia Middle Class “ When a change in perception takes place, the facts do not change. Their meaning does.” Timing is imperative for innovation! Black White