How to create a trust & credibility through your website in 10 actionable steps. Learn how to build trust & credibility to drive more sales, leads, signups & opt-ins from your website. Summary of 10 Key Action Items: 1. Use testimonials that focus on the unique selling points of your product/service and place them throughout your website 2. Use logos of well-known awards and recognitions that you’ve achieved on your website’s homepage 3. Use logos of well-known publications that you’ve been featured in on your homepage 4. If you have large enough database, use that number as a trust-building fact on your website. 5. Place trust-building facts about business on your website 6. If you have a large enough social following, place social counters on your website to create social proof 7. If you’re handing money over your site, use trust seals 8.Check out other world-class designs from your industry and aim to achieve a similar level of design quality on your own website 9. Make sure your content has been proofed. If you don’t want to do it yourself, outsource it and pay someone to do it for you. 10. Download & make a copy of our Content Marketing Idea validator template (https://docs.google.com/spreadsheets/d/1GqetdaGk3y9pINaA0pP7BoaD-6qDbVehkrGsK-2LQbw/edit?usp=sharing) , and validate your content ideas before you start producing them.

1. 10 ways to build trust & credibility
through your website so you can
convert more customers
James Banks
w: web3.com.au
t: @_jamesbanks

2. Why should I care?
- If your potential customers do not trust you, your product,
your service, your brand or your business, they will be
incredibly reluctant to buy from you
- 98% of B2B customers only buy once a certain level of trust
has been established
- B2B business owners and sales teams often spend a lot of
time building a relationship and establishing trust with a
potential customer, only to have their reputation torpedoed by
their dodgy looking website

3. 1. USE TESTIMONIALS & REVIEWS: 79% OF CONSUMERS TRUST ONLINE
REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS

4. Testimonial Quick Tips
• Don’t have any testimonials? Look back on your email/text/
meeting/phone messages with your customers and build out a
testimonial based on previous praise and ask for approval
• Use you customer’s full name, position and business. Adds more
credibility to the testimonial
• If it’s okay with them, have a photo of your customer along with
their testimonial
• Don’t clump all your testimonials in one area on your website.
Spread them across key areas of conversion i.e homepage,
services, product page, checkout page etc.

5. 2. LEVERAGING TRUST-BUILDING FACTS ABOUT YOUR BUSINESS

6. List of Australian Business Awards
• Anthill Awards
• Startup Smart Awards
• The Australian Startup Awards
• Australian Achiever Awards
• Australian Business Awards
• Australian Customer Service Awards
• Australian Export Awards
• Australian Small Business Champion Awards
• Australian SME Business Awards
• BEC (Business Enterprise Centres) Australia Awards
• CeBIT.AU Business Awards
• Ernst & Young Entrepreneur of the Year Awards
• Fairtrade Business Awards
• Family Business Australia Awards
• MyBusiness Awards
• Smart Company Awards
• Telstra Business Awards
3. USING BUSINESS AWARDS OR RECOGNITION

7. 4. PLACES YOU’VE BEEN FEATURED IN THE PRESS

8. 5. NUMBER OF PEOPLE WHO ARE CUSTOMER OR ON YOUR DATABASE

9. 6. SOCIAL PROOFING - USING LIKES OR SHARES COUNTERS
TO YOUR ADVANTAGE

10. 7. IF YOU’RE SELLING ONLINE, USE TRUST SEALS

11. 8. AIM FOR A GREAT DESIGN - BENCHMARK OFF THE BEST
DESIGNED WEBSITES IN YOUR INDUSTRY

12. The Crazy Egg Test
For the test, 15 participants were directed to search the internet for
health information that was relevant to them, and then they were
asked to discuss their first impressions of the websites they visited.
Of all the factors that were mentioned for rejecting or mistrusting a
website, 94% were design related. Most common objections where:
• Inappropriate name for the website
• Complex, busy layout
• Lack of navigation aids
• Boring web design, especially use of color
• Pop up advertisements
• Slow introductions to a site (splash pages, slow-loading flash
introductions, etc)
• Small print
• Too much text
• Corporate look and feel
• Poor search facilities/indexed

13. https://www.fiverr.com/gigs/spellcheck
9. TRIPLE CHECK YOUR WEBSITE COPY

14. 10. AN ACTIVE BLOG PRODUCING QUALITY CONTENT

15. 10 key action items
1. Use testimonials that focus on the unique selling points of your product/service and place them
throughout your website
2. Use logos of well-known awards and recognitions that you’ve achieved on your website’s homepage
3. Use logos of well-known publications that you’ve been featured in on your homepage
4. If you have large enough database, use that number as a trust-building fact on your website.
5. Place trust-building facts about business on your website
6. If you have a large enough social following, place social counters on your website to create social
proof
7. If you’re handing money over your site, use trust seals
8. Check out other world-class designs from your industry and aim to achieve a similar level of design
quality on your own website
9. Make sure your content has been proofed. If you don’t want to do it yourself, outsource it and pay
someone to do it for you.
10. Download our Content Marketing Idea validator template, and validate your content ideas before you
start producing them.