Brand identity for Eastern Sky Hookah Lounge. By James Bolduc

1. اهلاوسهلا

3. Brand Name Background The name Eastern Sky was chosen that captures the essence of of the magnificent natural beautiful scenery of the Eastern Sky Sunset, and what falls beneath. Under the Eastern Sky lies passion, friendship, and social gathering of a cultural tradition of sharing a hookah pipe, sharing the joys of life in the most beautiful relaxed environment.

4. Brand Name (cont.) Strengths Strengths of the name Eastern Sky, create a wonderful image in the mind, of a nice glowing orange sunset in the Middle East, that is surrounding by the natures beauty at best. relating also to the imagery of silhouettes of Pyramids, exotic trees, amazing architect designed buildings, Capturing the scenery of a tradition of the home of the hookah pipe origin.

5. Brand Name (cont.) Protection Eastern Sky, (Doing Business As) Eastern Sky Hookah Lounge LLC, is protectable as outlined on USPTO.gov as a generic trademark name as well as the formation of the Limited Liability Corporation. Personal domains, social media sites, and YouTube channels are also available and have been secured as EasternSkyHookah.

6. Logo Smoke, Savor, Socialize Background This graphical/combination logo, is silhouette of a double hose hookah, the text is a custom Middle Eastern font of the brand name through the center of the hookah The hookah is a two hose hookah symbolizing, sharing which reflects our unique brand of socializing, and bringing people closer together. The sky lights mock up symbolize hour LED Hookah bases, also reflecting an attraction of sun setting rays shining through the Eastern Sky

7. LogoCont. Smoke, Savor, Socialize Laws The laws of color of This graphical/combination logo, is a black silhouette. We chose black to symbolize more of night life attraction. The white Arab Dances Font was chosen to show the authenticity, with an orange out line to highlight and luminate the name. The orange outline was also chosen, to compliment the indoor environment, and all promotional marketing designs.

8. Logo Competitors Paymons Hookah Lounge (main competitors Logo) is a simple image of a hookah with a PS stamp or ink effect, with custom font. This was a great simplistic logo, that was direct to the point of what it was. What I didn’t like was it didn’t mention the name (Paymon’s), Hookah Lounge could be anything, to me it didn’t represent the name as well as it could of. I think it would have been cool if the hose wrapped around the font, instead of being behind it.

9. Corporate Culture Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere Vision Our authenticity breathes a new life into socialization

10. Corporate CultureCont. Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere Values For consumers who value socializing and relaxation, Eastern Sky provides an enticing night life scene in a calming atmosphere.

11. MANTRA Authentic Quality Experience A mantra was used in place of the mission statement By authentic, not only do we mean unique, we also derive from the cultural traditions that hookah derives from. Quality is just as important to us, by offering the highest quality products, service, and environment. Experience, we take pride in offering and elegant experience of a tradition that dates back to the 15th century, that is memorable and exciting.

12. Tagline Smoke, Savor, Socialize Background/Effectivness What makes this such an effective imperative tagline: It’s made from three action getting verbs that command positive action, it’s short, direct, and delivers a clear message of the our values, and what customers can expect at Eastern Sky.

13. TaglineCont. "Best Of Las Vegas" 16 Times. "Best Of Las Vegas" 21 Times Competitors Paymon’s Hookah Lounge Tag line is “Best of Las Vegas 16 times. “Best of Las Vegas 21 Times” They chose to use a superlative tagline that shows their positioning in the industry from awards they have received, it also show that have continued to win awards over the years.