Crowd conf 2011
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This is the presentation I will give at CrowdConf 2012.
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Crowd conf 2011
- 1. Building Killer Crowds: How to Build, Manage and Sustain a Workforce to Maximize Crowd ROI James DiPadua james@serv.io November 2, 2011
- 2. What We’ll Talk About Building Killer Crowds
- 3. Building Killer Crowds How to Get an ROI 1. Create Clear Processes 2. Create Forums of Discussion
- 4. Building Killer Crowds Create Clear Processes 1. Quality Control 2. Avoiding Ambiguity
- 5. Making Clear Processes: Quality Control Figure this out first • Reduce the Number of “Retries” • Produce Scalable Quality
- 6. Making Clear Processes: Quality Control Well-Understood Methods • Compare Answers • Control Access • Peer Review
- 7. Making Clear Processes: Quality Control Strictly Control Access
- 8. Making Clear Processes: Quality Control Peer Review
- 9. Making Clear Processes: Quality Control What Are The Risks? Being Too Rigid • May be process • May be expectations
- 10. Making Clear Processes: Quality Control Case Study: Yolanda, Yolanda
- 11. Making Clear Processes: Avoid Ambiguity Declare War Against Ambiguity
- 12. Making Clear Processes: Avoid Ambiguity Case Study: The Green Tent
- 13. Making Clear Processes: Avoid Ambiguity The Green Tent
- 14. Making Clear Processes: Avoid Ambiguity What would you choose? • Good • Fair • Poor
- 15. Building Killer Crowds How to Get an ROI 1. Create Clear Processes 2. Create Forums of Discussion
- 16. Create Forums for Discussion So, what do we want to accomplish with our “forums” of discussion? 1. Open Discussions 2. Scaled Knowledge Base 3. Self-Managed Crowds (Promised Land of Profitability)
- 17. Create Forums for Discussion More than forums …but those too • Scaled Conversations • Easy to Use • Champions
- 18. Creating Forums of Discussion Position the Crowd to Manage Itself
- 19. Building Killer Crowds Numbers for Context 1. 3 new crowd members per day 2. Attrition of 1.5/day 3. Reduce attrition to 0.75/day 4. 30%+ drop in acquisition cost
- 20. Building Killer Crowds Numbers for Context 1. Crowd Size: 100,000 2. Inquiries Per Day: 100 (.1%) 3. Cost Per Day: $250 4. Cost After Crowd Answers 90% of Inquiries: $25 (per day) 5. Savings Per Year: $82K+
- 21. CrowdConf 2011: Building Killer Crowds James DiPadua Company: Servio (www.serv.io) Email: james@serv.io Twitter: @i_crowdsource Blog: jamesdipadua.com SlideShare:
Notes de l'éditeur
- Retries: talk about how that’s a waste of money
- Pie analogy; don’t bring the same customer 2 pies and ask if it’s the right pie…
- Largely a focus on credential.Crowdflower , zooniverseDon’t forget to talk about how this mimicks the real world
- Talk about how peer review leads to social account ability and why that’s importantThen lead to how it results in mimicking the real world
- Talk about how peer review leads to social account ability and why that’s importantThen lead to how it results in mimicking the real world
- Open Discussions: transparency; we want to be PART of the discussion, to guide the discussionSelf-Management of the crowd: “Matt Johnson referrs to it as a late-development of the crowd” and I agree.The goal is to get an ROI on the crowd. The best way to achieve that is to need little direct oversight of the crowd. To create a system that mimics the real-world (Social Accountablity) and allows us to reduce management costs—that’s suppose to be the promised land of crowdsourcing (“no more direct management, mr client.”) But if we company managers still need to be there, there isn’t much ROI…
- If you don’t create the formum, then you WILL be excluded from the discussion. It is better to be part of the forums, and officialy sanctioned to guide dicsussions and set policies than to participate in a forum that the “crowd” dreamed up and has absolute control over.
- $650 vs $455 to acquireRevenue for Break-Even:$1300 per crowd member per yearVs.$910 per crowd member per year Approx. One More Crowd member
- $650 vs $455 to acquireRevenue for Break-Even:$1300 per crowd member per yearVs.$910 per crowd member per year Approx. One More Crowd member