Through A/B testing, the Best Practice Consortium challenges the common industry-wide shopper-side functionality, designs, and site flows. In this interactive and entertaining session, we share our expectations and outcomes from the latest rounds of testing.
2. 4 Elements of Consumer Experience
Usability/
Branding
Accessibility
Functionality Content
3. Best Practices Consortium
> Challenge industry “unknown” best practices
> Increase close ratios and average order size
> Improve consumer shopping experience
> Define data-driven best practices through A/B Testing
> Key Metrics: Revenue Per Visitor, Close Ratio, AOV