The document discusses tips for rapid idea iteration. It advocates for prototyping ideas quickly to test them ("Prototype or die"), testing ideas with users frequently ("Test or be toast"), and automating processes like testing and deployment ("Automate or be annihilated"). Examples are provided for each tip, such as online usability testing and using open source tools and cloud computing. The overall message is that organizations need to iterate on their ideas quickly through prototyping, testing, and automation to stay innovative in a changing business environment.
17. Why work like this?
75% of the
S&P 500 will
be replaced
by 2027
Lifespan of S&P 500 Companies
75yrs
15yrs
1937
!17 | ?WhatIf! | Rapid Idea Iteration
2012
23. “if there are no failures, you’re not taking enough risk...
!
the organisation became more hierarchical and the
engineers lost control. We have to make sure that we
don’t fall into any of those traps”
!
Ilkka Paananen / Supercell
!23 | ?WhatIf! | Rapid Idea Iteration
26. “Let’s have an idea on Monday.
Instead of having a lot of meetings about
that idea, let’s just fucking do that idea.
By Wednesday, we will have realized the
flaw in the idea and we’ll have iterated it,
so by Friday, it’s totally different, and it’s
either executed or almost done.”
!26 | ?WhatIf! | Rapid Idea Iteration
29. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
!29 | ?WhatIf! | Rapid Idea Iteration
30. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
!30 | ?WhatIf! | Rapid Idea Iteration
“Doing is the new
thinking. Makers are
the new creatives.
You are what you
make.”
36. 1
Prototype or die
Title
Image
Maldives with Jenny
Goal
£1,500
by
Maldives with Jenny
We’ve changed
your weekly
saving
If you save, per week,
£55 in 6
Sam, you will reach your goal£85 weeks!
4
78%
£1,170 reach your goal in 4 weeks!
You will
Get me there faster
!36 | ?WhatIf! | Rapid Idea Iteration
Upload image
Yes!
Dec 2013
My goal
Dec 2013
£1,500
Cancel
Done
37. 1
Prototype or die
SoMA consumes
several million
streaming social
updates per day
Computing
Brand Reach in the last 14 days
Choose Brands
Microsoft
Apple
Dell
45%
72%
Hewlitt Packard
15%
11%
Samsung
33%
2000
1,500
1000
500
0
22nd Jan
26nd Jan
30th Feb
3rd Feb
7th Feb
11th Feb
15th Feb
19th Feb
Brand Demographics in the last 14 days
Microsoft
Gender
Male
65%
Apple
Gender
Female
72%
Dell
Hewlitt Packard
Samsung
Gender
Gender
Gender
Female
57%
Male
52%
Female
72%
38. 1
Prototype or die
# do it to learn
# it’s not just software
# try materials that move at the speed of thought
# start with users
# do lots!
!38 | ?WhatIf! | Rapid Idea Iteration
39. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
!39 | ?WhatIf! | Rapid Idea Iteration
40. 2
Test or be toast
!40 | ?WhatIf! | Rapid Idea Iteration
41. 2
Test or be toast
Online usability testing
!41 | ?WhatIf! | Rapid Idea Iteration
43. 2
Test or be toast
Pirate Metrics
Acquisition
Activation
Retention
Referral
Revenue
How many people
see the poll
How many people
use the poll
How many come
back
How many users
talk about it
How many people
become a panelist
!43 | ?WhatIf! | Rapid Idea Iteration
44. 2
Test or be toast
# paper computer
# 5 is good enough
# measure, in a light way
# test all the time
# try to avoid the local maximum
!44 | ?WhatIf! | Rapid Idea Iteration
45. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
!45 | ?WhatIf! | Rapid Idea Iteration
46. 3
Automate or be annihilated
!46 | ?WhatIf! | Rapid Idea Iteration
47. 3
Automate or be annihilated
!47 | ?WhatIf! | Rapid Idea Iteration
48. 3
Automate or be annihilated
!48 | ?WhatIf! | Rapid Idea Iteration
49. 3
Automate or be annihilated
SoMA consumes
several million
streaming social
updates per day
Computing
Brand Reach in the last 14 days
Choose Brands
Microsoft
Apple
Dell
45%
72%
Hewlitt Packard
15%
11%
Samsung
33%
2000
1,500
1000
500
0
22nd Jan
26nd Jan
30th Feb
3rd Feb
7th Feb
11th Feb
15th Feb
19th Feb
Brand Demographics in the last 14 days
Microsoft
Gender
Male
65%
Apple
Gender
Female
72%
Dell
Hewlitt Packard
Samsung
Gender
Gender
Gender
Female
57%
Male
52%
Female
72%
50. 3
Automate or be annihilated
# open source is your friend
# the cloud is your friend
# automate testing
# automate provisioning
# automate deployment
!50 | ?WhatIf! | Rapid Idea Iteration
51. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
!51 | ?WhatIf! | Rapid Idea Iteration