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Email Marketing for Higher Education
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Kyle James
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SEO Tools
Kyle James
We firmly believe that an interactive campus map is an essential online recruiting tool for every college or university. Recent data suggests that 84% of prospective students found a campus visit as a credible source in the college decision process. Another study showed that 77% of prospective students found a campus visit request form on a website to have a lot of value. This data shows the importance of your campus to a student’s final decision making process. Having an interactive campus map opens up the top of your recruitment funnel and is an essential tool for online recruitment. This presentation will dive deeply into the stats, ROI and the story of why this is an essential online recruitment tool. It could easily be argued that it is the most important feature on a college website.
The Interactive Campus Map: An Essential Online Recruiting Tool
The Interactive Campus Map: An Essential Online Recruiting Tool
Kyle James
So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web. For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...
Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away. More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10
Kyle James
Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.
SEO Best Practices: Hitting the Low Hanging Fruit
SEO Best Practices: Hitting the Low Hanging Fruit
Kyle James
The truth is if you don’t have all your other ducks in a row then you simply aren’t ready for social media. In this presentation we will go through a step by step guide of everything that you need to know before running into this new medium unprepared.
Social Media Comes Last #edSocialMedia
Social Media Comes Last #edSocialMedia
Kyle James
Inbound School Marketing: Doesn't Matter What You Call It, an Inquiry is a Lead
Inbound School Marketing #stamats09
Inbound School Marketing #stamats09
Kyle James
SEO for Higher Education. The low hanging fruit that you can take back to your campus and have immediate steps of action.
SEO - Low Hanging Fruit for Immediate Results
SEO - Low Hanging Fruit for Immediate Results
Kyle James
It Doesn't Matter What You Call It, An Inquiry Is A Lead
Inbound School Marketing
Inbound School Marketing
Kyle James
Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.
Case V Web Analytics
Case V Web Analytics
Kyle James
Presentation by Kyle James focusing on Google Analytics but looking beyond for Higher Education web decision making.
#stamats08 - What the Heck Do All These Numbers Mean?
#stamats08 - What the Heck Do All These Numbers Mean?
Kyle James
Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.
#heweb08 - Hello is Anyone Out There?
#heweb08 - Hello is Anyone Out There?
Kyle James
This is the presentation that I gave August 6th, 2008 to Spartanburg Chamber of Commerce.
An Introduction To Social Networks
An Introduction To Social Networks
Kyle James
Plus de Kyle James
(20)
Building a Modern B2B Website - Tricks and Tips from the Trenches
Building a Modern B2B Website - Tricks and Tips from the Trenches
Recruitment Marketing: Bridging the Gap Between Awareness & Commitment
Recruitment Marketing: Bridging the Gap Between Awareness & Commitment
SEO for the Modern College Newsroom
SEO for the Modern College Newsroom
Inbound School Marketing: Is Your Website Helping The Bottom Line?
Inbound School Marketing: Is Your Website Helping The Bottom Line?
Understanding Your Marketing Funnel - Higher Education Marketing
Understanding Your Marketing Funnel - Higher Education Marketing
You Don't Need IT To Do That - The World of Outsourcing and SaaS
You Don't Need IT To Do That - The World of Outsourcing and SaaS
Interactive Campus Map: An Essential Recruitment Tool
Interactive Campus Map: An Essential Recruitment Tool
SEO Tools
SEO Tools
The Interactive Campus Map: An Essential Online Recruiting Tool
The Interactive Campus Map: An Essential Online Recruiting Tool
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10
SEO Best Practices: Hitting the Low Hanging Fruit
SEO Best Practices: Hitting the Low Hanging Fruit
Social Media Comes Last #edSocialMedia
Social Media Comes Last #edSocialMedia
Inbound School Marketing #stamats09
Inbound School Marketing #stamats09
SEO - Low Hanging Fruit for Immediate Results
SEO - Low Hanging Fruit for Immediate Results
Inbound School Marketing
Inbound School Marketing
Case V Web Analytics
Case V Web Analytics
#stamats08 - What the Heck Do All These Numbers Mean?
#stamats08 - What the Heck Do All These Numbers Mean?
#heweb08 - Hello is Anyone Out There?
#heweb08 - Hello is Anyone Out There?
An Introduction To Social Networks
An Introduction To Social Networks
Dernier
Unlock the essential concept of negotiation phases with our latest PowerPoint presentation which is very simple and easy for understandability. In this, we delve into proven strategies and techniques for mastering the art of negotiation.
Phases of Negotiation .pptx
Phases of Negotiation .pptx
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Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
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Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
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Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
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John Halpern sued for sexual assault.pdf
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Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
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Phases of Negotiation .pptx
Phases of Negotiation .pptx
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Branding Does design
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Promotion
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